Bilal

Bilal — r&b, funk & soul artist from US.

Philadelphia native Bilal defied the neo-soul categorization with his unique voice and modern sound, leading to creative success after being dropped by a major…

Influence: 60.33% Fanbase: 40.43% Trending: 70.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 34.23% • Very Strong

As of 2025-09-21

187,000

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-10-08 03:55:26 UTC

Genres

r&b, funk & soulurban contemporaryindie soulneo soulr&b/soulrnbcontemporary r&bjazz & standardsjazzhip-hop & raphip hophip-hop/rapchildren's musicchildren's musicelectronicdance

Biography

Philadelphia native Bilal defied the neo-soul categorization with his unique voice and modern sound, leading to creative success after being dropped by a major label. Raised in Germantown with a deep jazz influence, he gained recognition through collaborations with artists like Common and Guru, eventually releasing his acclaimed debut album "1st Born Second" in 2001. Despite label challenges, Bilal continued to innovate and collaborate, releasing albums like "Airtight's Revenge" and "A Love Surreal" to critical acclaim.

After a hiatus following his debut success, Bilal's career saw a resurgence with albums like "Airtight's Revenge" and "A Love Surreal," earning Grammy nominations and collaborations with a diverse range of artists. His fifth album, "In Another Life," produced with Adrian Younge, further showcased his musical evolution and innovation, solidifying his status as a respected and influential figure in contemporary R&B.

Top Brand Affinities

Report Date: 2025-09-21

Bilal engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, FRANCE, UNITED KINGDOM. The fan base skews female-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (139,765 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Live Nation, Akai, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bilal score 1.53% — Moderate bucket.

Brand: Live NationBrand: AkaiBrand: MOOG

Followers:187,000

Engagements:2,870

Rate:1.5%

Posts:351

Avg Likes:2,754

Avg Comments:131

Avg Views:139,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 187,000 · Engagements 2,870 · Rate 1.5% Posts 351 · Views 139,765 · Avg Likes 2,754 · Avg Comments 131 · Avg Views 139,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 24% 35-44: 20% 45-64: 5%	Largest: 25-34 (49%); next: 18-24 (24%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (62%) FRANCE (4%) UNITED KINGDOM (4%) BRAZIL (4%) MEXICO (2%)	Top regions: UNITED STATES (62%), FRANCE (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 805 avg likes/post · Youtube: 139,765 avg views/post	Best reach: Youtube 139,765 avg views; best engagement: Youtube 1,949 avg likes

Top Brand Affinities

Live Nation

Score: 34.23

Akai

Score: 27.92

MOOG

Score: 27.01

Mixcloud

Score: 21.01

Amazon Music

Score: 18.02

Pro Tools

Score: 16.51

Ableton

Score: 16.29

WNBA

Score: 15.72

Beats Electronics

Score: 9.64

NBC

Score: 9.39

iHeartRadio Music Awards

Score: 8.60

SoundCloud

Score: 8.24

Brand	Category	Score
Live Nation		34.23
Akai		27.92
MOOG		27.01
Mixcloud		21.01
Amazon Music		18.02
Pro Tools		16.51
Ableton		16.29
WNBA		15.72
Beats Electronics		9.64
NBC		9.39
iHeartRadio Music Awards		8.60
SoundCloud		8.24
CNN		6.91
Andis		6.73
Pioneer		6.70
Verizon		6.56
Hennessy		6.46
FOX		6.27
Spotify Music		6.03
Macy's		5.82
ESPN		5.44
Los Angeles Lakers		5.01
Paramount Pictures		5.00
Free People		4.79
Kickstarter		4.77
MTV		4.65
Dr. Martens		4.49
Steve Madden		4.30
Bethesda Softworks		4.14
Stüssy		4.11
NFL		3.87
Urban Outfitters		3.73
Sneakerhead		3.67
Target		3.65
Oculus		3.64
NORDSTROM		3.52
Uber		3.52
Fenty beauty		3.48
Leica		3.43
NBA		3.40
OLD NAVY		3.35
FashionNova		3.17
Bacardi		3.14
Cadillac		3.13
Timberland		3.09
Barber Shop Connect		3.06
Coachella		2.94
Walmart		2.92
Amazon		2.89
Paypal		2.86