Bijelo dugme

Bijelo dugme — pop artist from BA.

One of the biggest rock bands from the former Yugoslavia, Bijelo Dugme, paved the way for numerous bands from Sarajevo, Zagreb, and Belgrade during their over…

Influence: 53.22% Fanbase: 31.82% Trending: 63.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-10

140,000

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-29 17:15:57 UTC

Genres

poppoprockcroatian rockyugoslav rockrockfolk rockhard rock

Biography

One of the biggest rock bands from the former Yugoslavia, Bijelo Dugme, paved the way for numerous bands from Sarajevo, Zagreb, and Belgrade during their over twenty-year career in challenging times for musicians, especially rockers. Led by Goran Bregović, the band saw many talented musicians and singers come and go, but it was Bregović who was the driving force behind their success.

Goran Bregović, alongside the charismatic Željko Bebek, defined the path of Bijelo Dugme. Bebek, known for his powerful vocals and occasional bass guitar skills, became a symbol of the band. Despite his occasional dissatisfaction, Bebek stood by Bregović through the band's most glorious and difficult days, solidifying their place in the rock scene.

Top Brand Affinities

Report Date: 2025-09-10

Bijelo dugme is a clear fit for 18-24 & 25-34 audiences with strength across SERBIA, BOSNIA & HERZEGOVINA, CROATIA. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (79,097 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bijelo dugme score 0.28% — Low bucket.

Followers:140,000

Engagements:392

Rate:0.3%

Posts:210

Avg Likes:373

Avg Comments:20

Avg Views:79,097

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 140,000 · Engagements 392 · Rate 0.3% Posts 210 · Views 79,097 · Avg Likes 373 · Avg Comments 20 · Avg Views 79,097	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 32% 35-44: 18% 45-64: 12%	Largest: 18-24 (33%); next: 25-34 (32%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	SERBIA (28%) BOSNIA & HERZEGOVINA (16%) CROATIA (14%) NORTH MACEDONIA (6%) GERMANY (4%)	Top regions: SERBIA (28%), BOSNIA & HERZEGOVINA (16%), CROATIA (14%)
Platform Engagement	Youtube: 79,097 avg views/post	Best reach: Youtube 79,097 avg views; best engagement: Youtube 373 avg likes