Bigflo & Oli Brand Affinity ranks highest Le coq sportif at 31.80% . Very Strong. Score DMDB 64.65% | Fanbase 56.01%

Bigflo & Oli — pop artist from FR.

Bigflo & Oli are a French rap duo consisting of brothers from Toulouse. They released their debut EP 'Le Trac' in 2014, followed by their first album 'La Cour…

Bigflo & Oli

Recognizable

Country: FR | Artist ID: 11e81bc2-0ba5-aa0a-9518-a0369fe50396

Find Artist

Genres

popfrancotonfrench popchansonhip-hop & raprap conscienthip-hop/raprapcontemporary hip hophip hop

Influential: 64.65% Fanbase: 56.01% Trending: 68.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Le coq sportif • 31.80% • Very Strong

As of 2025-09-09

7,681,661

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.65% | Fanbase 56.01% | Trending 68.97% | CAREER STAGE: MAINSTREAM

Biography

Bigflo & Oli are a French rap duo consisting of brothers from Toulouse. They released their debut EP 'Le Trac' in 2014, followed by their first album 'La Cour des Grands' in 2015. Their subsequent releases include the album 'La Vraie Vie' in 2017, featuring the popular single 'Dommage', and the 2018 album 'La Vie de Reve'.

Report Date: 2025-09-09

Bigflo & Oli speaks to 18-24 & 25-34 audiences with measurable traction in FRANCE, BELGIUM, CANADA. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (609,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Le coq sportif, Accor Hotels, Kiabi, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bigflo & Oli score 1.61% — Moderate bucket.

Brand: Le coq sportifBrand: Accor HotelsBrand: Kiabi

Followers:7,681,661

Engagements:123,892

Rate:1.6%

Posts:845

Avg Likes:118,391

Avg Comments:646

Avg Views:672,364

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,681,661 · Engagements 123,892 · Rate 1.6% Posts 845 · Views 672,364 · Avg Likes 118,391 · Avg Comments 646 · Avg Views 672,364	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	FRANCE (77%) BELGIUM (6%) CANADA (4%) CôTE D’IVOIRE (3%) SWITZERLAND (2%)	Top regions: FRANCE (77%), BELGIUM (6%), CANADA (4%)
Platform Engagement	Instagram: 42,829 avg likes/post · Tiktok: 609,000 avg views/post · Youtube: 63,364 avg views/post	Best reach: Tiktok 609,000 avg views; best engagement: Tiktok 70,300 avg likes

Top Brand Affinities

Le coq sportif

Score: 31.80

Accor Hotels

Score: 29.71

Kiabi

Score: 26.33

Galeries Lafayette

Score: 16.42

Ricard

Score: 13.81

Air France

Score: 9.72

Evian

Score: 9.27

JACQUEMUS

Score: 9.06

Longchamp

Score: 6.93

Moët & Chandon

Score: 6.74

Décathlon

Score: 6.13

Montblanc

Score: 5.62

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Le coq sportif		31.80
Accor Hotels		29.71
Kiabi		26.33
Galeries Lafayette		16.42
Ricard		13.81
Air France		9.72
Evian		9.27
JACQUEMUS		9.06
Longchamp		6.93
Moët & Chandon		6.74
Décathlon		6.13
Montblanc		5.62
Pull&Bear		5.45
Elle Magazine		5.38
Garnier		4.70
Haribo		4.32
Kiko		4.26
Carhartt		4.23
Lacoste		3.66
Burger King		3.61
Daniel Wellington		3.51
NBC		3.28
Stradivarius		3.02
Citroen		2.96
Stüssy		2.88
Bugatti		2.77
Kodak		2.71
ASOS		2.69
Urban Outfitters		2.68
Dr. Martens		2.66
Timberland		2.63
KENZO		2.47
Carrefour		2.46
Rover		2.41
Fila		2.38
AMC		2.33
Tarte Cosmetics		2.32
Tomorrowland		2.31
shein		2.25
Primark		2.23
Renault		2.15
Sephora		2.14
Balenciaga		2.01
Yves Saint Laurent		1.99
McLaren		1.94
Bershka		1.90
Peugeot		1.90
SheInside		1.88
CBS Television Studios		1.84
Maserati		1.82