Big Zuu

Big Zuu — hip-hop & rap artist from GB.

BIG ZUU is gearing up for the release of his debut album 'Navigate' on September 24, 2021, with the unveiling of his new single 'Magical' featuring Donel. This…

Influence: 48.83% Fanbase: 20.66% Trending: 62.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 33.84% • Very Strong

As of 2025-08-15

296,622

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:53:58 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeuk alternative hip hophip hop

Biography

BIG ZUU is gearing up for the release of his debut album 'Navigate' on September 24, 2021, with the unveiling of his new single 'Magical' featuring Donel. This follows the success of his cookbook 'Big Zuu’s Big Eats' and the airing of season 2 of his BAFTA nominated TV show. The album will include collaborations with AJ Tracey, Mae Muller, Kojey Radical, JME, Novelist, Unknown T, and more.

'Magical' is the latest single from BIG ZUU, featuring rising star Donel, set to be included in his highly anticipated debut album 'Navigate' dropping on September 24, 2021. This release comes in the wake of his successful cookbook and the airing of his BAFTA nominated TV show, with the album boasting collaborations with artists such as AJ Tracey, Mae Muller, Kojey Radical, JME, Novelist, and Unknown T.

Top Brand Affinities

Report Date: 2025-08-15

Big Zuu indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The skew is heavily male (87%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 35,169 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Deliveroo, Kurt Geiger, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Big Zuu when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Zuu score 1.52% — Moderate bucket.

Brand: MixcloudBrand: DeliverooBrand: Kurt Geiger

Followers:296,622

Engagements:4,508

Rate:1.5%

Posts:1,020

Avg Likes:4,464

Avg Comments:128

Avg Views:35,169

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 296,622 · Engagements 4,508 · Rate 1.5% Posts 1,020 · Views 35,169 · Avg Likes 4,464 · Avg Comments 128 · Avg Views 35,169	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 8% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED KINGDOM (57%) UNITED STATES (10%) AUSTRALIA (2%) SPAIN (2%) IRELAND (2%)	Top regions: UNITED KINGDOM (57%), UNITED STATES (10%), AUSTRALIA (2%)
Platform Engagement	Instagram: 3,990 avg likes/post · Youtube: 35,169 avg views/post	Best reach: Youtube 35,169 avg views; best engagement: Instagram 3,990 avg likes

Top Brand Affinities

Mixcloud

Entertainment & Media

Score: 33.84

Deliveroo

Restaurants & Food Service

Score: 28.08

Kurt Geiger

Apparel & Fashion

Score: 25.75

Sainsbury's

Grocery & Pantry

Score: 23.25

Waitrose

Grocery & Pantry

Score: 22.19

Vauxhall

Automotive

Score: 21.80

SUSHISAMBA

Restaurants & Food Service

Score: 21.30

Sky Sports

Sports & Outdoors

Score: 20.59

ITV

Entertainment & Media

Score: 20.01

ASDA

Grocery & Pantry

Score: 17.51

Morrisons

Grocery & Pantry

Score: 17.07

Marks & Spencer

Apparel & Fashion

Score: 16.87

Brand	Category	Score
Mixcloud	Entertainment & Media	33.84
Deliveroo	Restaurants & Food Service	28.08
Kurt Geiger	Apparel & Fashion	25.75
Sainsbury's	Grocery & Pantry	23.25
Waitrose	Grocery & Pantry	22.19
Vauxhall	Automotive	21.80
SUSHISAMBA	Restaurants & Food Service	21.30
Sky Sports	Sports & Outdoors	20.59
ITV	Entertainment & Media	20.01
ASDA	Grocery & Pantry	17.51
Morrisons	Grocery & Pantry	17.07
Marks & Spencer	Apparel & Fashion	16.87
Stone Island	Apparel & Fashion	15.94
Selfridges	Apparel & Fashion	14.57
Fred Perry	Apparel & Fashion	13.12
True Religion	Apparel & Fashion	12.87
All Saints	Apparel & Fashion	11.83
MISSGUIDED	Apparel & Fashion	11.79
Foot Locker	Apparel & Fashion	11.78
Next	Apparel & Fashion	11.26
SoundCloud	Entertainment & Media	10.96
Beauty Bay	Beauty & Personal Care	10.46
Acne Studios	Apparel & Fashion	9.96
Ellesse	Apparel & Fashion	9.07
New Era	Apparel & Fashion	8.99
Barbour	Apparel & Fashion	8.84
Paul Smith	Apparel & Fashion	8.39
Amazon Music	Entertainment & Media	8.29
Grey Goose	Alcoholic Beverages	8.28
Maison Margiela	Apparel & Fashion	7.91
Carlsberg	Alcoholic Beverages	7.82
Topshop	Apparel & Fashion	7.65
River Island	Apparel & Fashion	7.34
Stüssy	Apparel & Fashion	7.34
boohoo	Apparel & Fashion	7.26
Beats Electronics	Audio & Music Gear	7.21
ALDI	Grocery & Pantry	6.96
Moncler	Apparel & Fashion	6.73
Ableton	Audio & Music Gear	6.71
Tate Modern	Entertainment	6.66
Alexander McQueen	Apparel & Fashion	6.26
The North Face	Apparel & Fashion	6.13
The Body Shop	Beauty & Personal Care	5.95
Superdry	Apparel & Fashion	5.90
Cadbury	Snacks & Confectionery	5.77
ASOS	Apparel & Fashion	5.63
Clarks	Footwear	5.58
Tesco	Grocery & Pantry	5.43
Champion	Apparel & Fashion	5.36
Pioneer	Audio & Music Gear	5.32