Big Yavo

Big Yavo

Country: GB | Gender: male

Influential: 60.44% Fanbase: 38.03% Trending: 71.64%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 135.94% • Very Strong

As of 2025-08-15

1,116,201

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 21:35:00 UTC

Genres

hip-hop & raphip-hop/rapalabama raphip hop

Scores

Score: DMDB 60.40% | Fanbase 38.00% | Trending 71.60% | CAREER STAGE: MAINSTREAM

Biography

Birmingham, Alabama's Big Yavo is a self-made rapper who emerged in just two years, refusing to compromise his authenticity for fame or co-signs. Raised on the city's west side, he asserts his unique voice in the rap scene with hit singles like "No Pen" and "Shawn Kemp." Despite his success, Yavo remains grounded, acknowledging his roots and striving to evolve his sound for his upcoming album. His raw authenticity stems from a life surrounded by street culture, shaping his lyrics with real-life experiences and a determination to stand out in a saturated music landscape.

In the midst of Birmingham’s rap scene, Big Yavo distinguishes himself by staying true to his roots and offering a fresh perspective. Amidst the city's dangerous environment, he emphasizes the importance of survival instincts and firsthand knowledge in his music. While Alabama gains recognition in the rap world, Yavo aims to break barriers and bring attention to the overlooked neighborhoods of his hometown. With a growing discography and a commitment to his craft, Big Yavo continues to push boundaries and redefine his sound, ensuring his place in the evolving rap scene.
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Big Yavo Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Big Yavo is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, GEORGIA, CANADA. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (47,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Spinrilla, True Religion, Sprayground points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Big Yavo score 1.88%Moderate bucket.
Brand: SpinrillaBrand: True ReligionBrand: Sprayground
Followers:1,116,201
Engagements:20,954
Rate:1.9%
Posts:599
Views:75,605
Avg Likes:20,606
Avg Comments:451
Avg Views:75,605

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,116,201 · Engagements 20,954 · Rate 1.9%
Posts 599 · Views 75,605 · Avg Likes 20,606 · Avg Comments 451 · Avg Views 75,605
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 32%
13-17: 8%
35-44: 4%
Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (86%)
GEORGIA (3%)
CANADA (1%)
BRAZIL (1%)
INDIA (1%)
Top regions: UNITED STATES (86%), GEORGIA (3%), CANADA (1%)
Platform Engagement Instagram: 16,120 avg likes/post · Tiktok: 47,000 avg views/post · Youtube: 28,605 avg views/post Best reach: Tiktok 47,000 avg views; best engagement: Instagram 16,120 avg likes

Top Brand Affinities

Spinrilla
Entertainment & Media
Score: 135.94
True Religion
Apparel & Fashion
Score: 49.80
Sprayground
Accessories (Bags, Eyewear, Etc.)
Score: 43.14
Palm Angels
Apparel & Fashion
Score: 34.35
New Era
Apparel & Fashion
Score: 16.31
Armani Exchange
Apparel & Fashion
Score: 14.11
Kodak
Cameras & Photography
Score: 12.04
Amazon Music
Entertainment & Media
Score: 11.23
Alexander McQueen
Apparel & Fashion
Score: 10.79
Lanvin
Apparel & Fashion
Score: 10.01
Champion
Apparel & Fashion
Score: 9.68
SoundCloud
Entertainment & Media
Score: 9.36
Brand Category Score
Spinrilla Entertainment & Media 135.94
True Religion Apparel & Fashion 49.80
Sprayground Accessories (Bags, Eyewear, Etc.) 43.14
Palm Angels Apparel & Fashion 34.35
New Era Apparel & Fashion 16.31
Armani Exchange Apparel & Fashion 14.11
Kodak Cameras & Photography 12.04
Amazon Music Entertainment & Media 11.23
Alexander McQueen Apparel & Fashion 10.79
Lanvin Apparel & Fashion 10.01
Champion Apparel & Fashion 9.68
SoundCloud Entertainment & Media 9.36
Marni Apparel & Fashion 8.39
Kappa Apparel & Fashion 8.08
Maison Margiela Apparel & Fashion 7.31
Andis Beauty & Personal Care 6.98
Supreme Apparel & Fashion 6.16
iHeartRadio Music Awards Entertainment 6.04
Balenciaga Apparel & Fashion 6.03
Moncler Apparel & Fashion 5.84
Maybach Automotive 5.76
Beats Electronics Audio & Music Gear 5.55
Coach Accessories (Bags, Eyewear, Etc.) 5.46
Polo Ralph Lauren Apparel & Fashion 5.43
FashionNova Apparel & Fashion 5.18
Hennessy Alcoholic Beverages 4.94
Barber Shop Connect Beauty & Personal Care 4.50
ESPN Entertainment 4.49
NBA Sports & Outdoors 4.16
Philips Consumer Electronics 4.15
Spotify Music Entertainment & Media 4.05
Versace Apparel & Fashion 3.75
Sneakerhead Footwear 3.56
MTV Entertainment 3.53
NFL Sports & Outdoors 3.50
Timberland Apparel & Fashion 3.35
Sprite Beverages 3.32
BALMAIN Apparel & Fashion 3.28
Dodge Automotive 3.25
Christian Louboutin Apparel & Fashion 3.02
Gucci Luxury & Designer 2.93
Burberry Apparel & Fashion 2.89
Los Angeles Lakers Sports & Outdoors 2.75
Louis Vuitton Luxury & Designer 2.72
shein Apparel & Fashion 2.69
Yves Saint Laurent Apparel & Fashion 2.62
Carhartt Apparel & Fashion 2.35
Fendi Luxury & Designer 2.35
SheInside Apparel & Fashion 2.34
Cartier Jewelry & Watches 2.32

Official Profiles

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Artist: Big Yavo

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 03:40:41 Webbie Flow KHTE The Box 96.5 FM Little Rock, US 105

Popularity (2025-10-02)

Platform%
No data.