Big Yamo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
252,996
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:51:54 UTC
Genres
Scores
Biography
Big Yamo stands out with 18-24 & 25-34 audiences across COLOMBIA, ARGENTINA, VENEZUELA. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 2,179 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Bodytech, Zumba Wear, LATAM, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Big Yamo a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 252,996 · Engagements 192 · Rate 0.1% Posts 391 · Views 2,179 · Avg Likes 183 · Avg Comments 22 · Avg Views 2,179 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 35-44: 6% 13-17: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
COLOMBIA (49%) ARGENTINA (9%) VENEZUELA (6%) ECUADOR (6%) CHILE (5%) |
Top regions: COLOMBIA (49%), ARGENTINA (9%), VENEZUELA (6%) |
| Platform Engagement | Instagram: 140 avg likes/post · Youtube: 2,179 avg views/post | Best reach: Youtube 2,179 avg views; best engagement: Instagram 140 avg likes |
Top Brand Affinities
Bodytech
Zumba Wear
LATAM
Movistar
Pioneer
Suavecito
Amazon Music
Pro Tools
Ableton
VidaSana
Spotify Music
Barber Shop Connect
| Brand | Category | Score |
|---|---|---|
| Bodytech | 32.20 | |
| Zumba Wear | 29.93 | |
| LATAM | 16.56 | |
| Movistar | 14.89 | |
| Pioneer | 12.77 | |
| Suavecito | 11.70 | |
| Amazon Music | 10.11 | |
| Pro Tools | 9.97 | |
| Ableton | 7.23 | |
| VidaSana | 4.63 | |
| Spotify Music | 3.92 | |
| Barber Shop Connect | 3.18 | |
| Tomorrowland | 3.06 | |
| Cafecito | 2.84 | |
| musical.ly | 2.73 | |
| Lollapalooza | 2.65 | |
| Beats Electronics | 2.59 | |
| Budweiser | 2.18 | |
| shein | 1.74 | |
| Heineken | 1.73 | |
| Versace | 1.63 | |
| Herbalife | 1.56 | |
| Sony | 1.44 | |
| Bershka | 1.42 | |
| SoundCloud | 1.40 | |
| Coachella | 1.37 | |
| Rolex | 1.26 | |
| Renault | 1.24 | |
| FIFA | 1.24 | |
| Guess | 1.23 | |
| Red Bull | 1.22 | |
| Hyundai | 1.17 | |
| Oakley | 1.15 | |
| Pandora | 1.12 | |
| Mazda | 1.04 | |
| Xiaomi | 1.04 | |
| Netflix | 1.03 | |
| Reebok | 1.00 | |
| Adidas | 0.95 | |
| Adobe | 0.95 | |
| Suzuki | 0.93 | |
| Tommy Hilfiger | 0.93 | |
| Prada | 0.82 | |
| SheInside | 0.81 | |
| Lamborghini | 0.81 | |
| Tesla Motors | 0.80 | |
| Coca-Cola | 0.80 | |
| Chevrolet | 0.79 | |
| Nintendo | 0.79 | |
| Puma | 0.77 |
Official Profiles
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LoginArtist: Big Yamo
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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