Big Wreck

Big Wreck — pop artist from US.

Big Wreck, led by Ian Thornley, made a strong debut in 1997 with their hit album In Loving Memory Of…, featuring popular singles like “That Song” and “Blown…

Influence: 54.54% Fanbase: 32.21% Trending: 65.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 74.39% • Very Strong

As of 2025-09-09

71,518

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:55:55 UTC

Genres

popcanadian indierockrockcanadian rockhard rock

Biography

Big Wreck, led by Ian Thornley, made a strong debut in 1997 with their hit album In Loving Memory Of…, featuring popular singles like “That Song” and “Blown Wide Open.” After a hiatus, the band made a successful comeback in 2011 with the #1 single “Albatross” and the platinum-selling album of the same name. Since then, Big Wreck has continued to produce acclaimed albums and tour extensively across North America with their powerful live rock performances.

Top Brand Affinities

Report Date: 2025-09-09

Big Wreck resonates most with 25-34 & 35-44 audiences and shows durable presence in CANADA, UNITED STATES, UNITED KINGDOM. With a heavily male (82%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,562 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, Live Nation, Scotiabank makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Wreck score 1.41% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Scotiabank

Followers:71,518

Engagements:1,009

Rate:1.4%

Posts:132

Avg Likes:948

Avg Comments:77

Avg Views:4,562

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,518 · Engagements 1,009 · Rate 1.4% Posts 132 · Views 4,562 · Avg Likes 948 · Avg Comments 77 · Avg Views 4,562	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 35-44: 25% 18-24: 21% 45-64: 17%	Largest: 25-34 (36%); next: 35-44 (25%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	CANADA (40%) UNITED STATES (33%) UNITED KINGDOM (4%) BRAZIL (4%) INDIA (2%)	Top regions: CANADA (40%), UNITED STATES (33%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 576 avg likes/post · Youtube: 4,562 avg views/post	Best reach: Youtube 4,562 avg views; best engagement: Instagram 576 avg likes

Top Brand Affinities

Ampeg

Score: 74.39

Live Nation

Score: 44.50

Scotiabank

Score: 41.94

Pro Tools

Score: 27.52

Sennheiser

Score: 27.22

MOOG

Score: 26.22

Amazon Music

Score: 23.32

Tim Hortons

Score: 23.17

Akg

Score: 20.80

Air Canada

Score: 20.38

NHL

Score: 17.79

Budweiser

Score: 15.67

Brand	Category	Score
Ampeg		74.39
Live Nation		44.50
Scotiabank		41.94
Pro Tools		27.52
Sennheiser		27.22
MOOG		26.22
Amazon Music		23.32
Tim Hortons		23.17
Akg		20.80
Air Canada		20.38
NHL		17.79
Budweiser		15.67
Akai		11.77
Pilsner Urquell		8.36
Marshalls		7.33
Spotify Music		7.17
iHeartRadio Music Awards		7.00
Ableton		6.86
Columbia Pictures		6.52
Pontiac		6.41
Jameson		6.13
Bud Light		5.82
Coors		5.32
Margaritaville		4.87
The Home Depot		4.86
Kickstarter		4.83
Paramount Pictures		4.18
GMC		4.00
Guinness		3.79
Showtime		3.68
NBC		3.67
Costco		3.61
Dodge		3.59
Verizon		3.58
Yamaha		3.53
Cadillac		3.43
WWE		3.37
Star Wars		3.22
Jack Daniels		3.15
Beats Electronics		3.11
NFL		2.90
Chevrolet		2.85
SoundCloud		2.77
Jeep		2.72
Tesla Motors		2.68
Baileys		2.67
Nintendo		2.66
Harley-Davidson		2.64
Chrysler		2.62
Transformers		2.56

Official Profiles

Artist: Big Wreck

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Big Wreck today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-23 03:23:18	Believer	CFPL-FM [London's Best Rock FM 96]	London, ON, CA	240
2025-08-23 01:33:37	Believer	ROCK 95	Barrie, ON, CA	226
2025-08-23 01:01:40	That Song	CFPL-FM [London's Best Rock FM 96]	London, ON, CA	241