Big Sugar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-24
18,642
Social Media Followers
As of 2025-09-24
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:13 UTC
Genres
Scores
Biography
Big Sugar resonates with 35-44 & 25-34 audiences and sustains presence in CANADA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (79%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 795 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Scotiabank, Marshall maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,642 · Engagements 191 · Rate 1.0% Posts 1,765 · Views 795 · Avg Likes 185 · Avg Comments 10 · Avg Views 795 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 33% 25-34: 28% 45-64: 27% 18-24: 10% |
Largest: 35-44 (33%); next: 25-34 (28%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
CANADA (76%) UNITED STATES (15%) UNITED KINGDOM (2%) NETHERLANDS (1%) MEXICO (1%) |
Top regions: CANADA (76%), UNITED STATES (15%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 145 avg likes/post · Youtube: 795 avg views/post | Best reach: Youtube 795 avg views; best engagement: Instagram 145 avg likes |
Top Brand Affinities
Ampeg
Scotiabank
Marshall
Live Nation
Air Canada
MOOG
Tim Hortons
Pro Tools
NHL
Budweiser
Sennheiser
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 98.12 | |
| Scotiabank | 82.08 | |
| Marshall | 66.17 | |
| Live Nation | 59.64 | |
| Air Canada | 37.51 | |
| MOOG | 35.25 | |
| Tim Hortons | 27.24 | |
| Pro Tools | 23.05 | |
| NHL | 22.99 | |
| Budweiser | 22.70 | |
| Sennheiser | 21.28 | |
| Amazon Music | 17.74 | |
| Sanderson | 17.38 | |
| Pilsner Urquell | 16.52 | |
| Akg | 16.31 | |
| Crown Royal | 16.03 | |
| Buick | 12.06 | |
| Coors | 9.89 | |
| Jameson | 8.21 | |
| iHeartRadio Music Awards | 7.16 | |
| Guinness | 6.76 | |
| Pontiac | 6.75 | |
| Spotify Music | 6.37 | |
| Cadillac | 6.30 | |
| Costco | 5.79 | |
| Pacific Northwest Wonderland | 5.73 | |
| Baileys | 5.71 | |
| Jagermeister | 5.68 | |
| Pfizer | 5.14 | |
| Kickstarter | 4.55 | |
| Columbia Pictures | 4.54 | |
| GMC | 4.53 | |
| Bud Light | 4.41 | |
| Jack Daniels | 4.16 | |
| Dodge | 3.72 | |
| Chrysler | 3.57 | |
| Harley-Davidson | 3.31 | |
| WWE | 3.22 | |
| Lego | 3.20 | |
| Jeep | 3.12 | |
| Showtime | 3.10 | |
| Chipotle Mexican Grill | 3.04 | |
| McDonald's | 3.02 | |
| Hot Wheels | 2.96 | |
| Activision Blizzard | 2.94 | |
| Comedy Central | 2.85 | |
| Paramount Pictures | 2.81 | |
| Martini | 2.74 | |
| Star Wars | 2.70 | |
| Yamaha | 2.61 |
Official Profiles
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LoginArtist: Big Sugar
The map shows every radio station that aired Big Sugar today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 04:10:09 | If I Had My Way | CKLH-FM [K-Lite 102.9] | Hamilton, ON, CA | 302 |
| 2025-08-23 03:45:02 | All Hell for a Basement | The Q | Sooke, BC, CA | 195 |
| 2025-08-23 03:13:00 | Opem Up Baby | CHOM-FM [Chom 97.7] | Montreal, QC, CA | 308 |
| 2025-08-23 03:06:43 | If I Had My Way | CHEZ-FM | Ottawa, ON, CA | 297 |
| 2025-08-23 00:28:39 | Better Get Used to It | CFPL-FM [London's Best Rock FM 96] | London, ON, CA | 174 |
| 2025-08-23 00:18:47 | Turn the Lights On | The Q | Sooke, BC, CA | 187 |
| 2025-08-23 00:03:42 | Better Get Used to It | CHEZ-FM | Ottawa, ON, CA | 173 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |