Big Special
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
23,958
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 10:05:10 UTC
Genres
Biography
Big Special is a clear fit for 25-34 & 35-44 audiences with strength across UNITED KINGDOM, UNITED STATES, GERMANY. The audience is heavily male (80%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (3,545 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Mixcloud, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,958 · Engagements 887 · Rate 3.7% Posts 780 · Views 10,582 · Avg Likes 848 · Avg Comments 37 · Avg Views 10,582 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 24% 18-24: 21% 45-64: 19% |
Largest: 25-34 (34%); next: 35-44 (24%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED KINGDOM (45%) UNITED STATES (20%) GERMANY (5%) FRANCE (5%) ROMANIA (4%) |
Top regions: UNITED KINGDOM (45%), UNITED STATES (20%), GERMANY (5%) |
| Platform Engagement | Instagram: 594 avg likes/post · Youtube: 3,545 avg views/post | Best reach: Youtube 3,545 avg views; best engagement: Instagram 594 avg likes |
Top Brand Affinities
Ampeg
Mixcloud
Amazon Music
Live Nation
Fred Perry
MOOG
Sky Sports
Akg
Morrisons
Sennheiser
Waitrose
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Ampeg | 36.17 | |
| Mixcloud | 30.35 | |
| Amazon Music | 24.26 | |
| Live Nation | 24.10 | |
| Fred Perry | 20.78 | |
| MOOG | 20.11 | |
| Sky Sports | 19.12 | |
| Akg | 17.04 | |
| Morrisons | 15.68 | |
| Sennheiser | 14.16 | |
| Waitrose | 14.11 | |
| Sainsbury's | 12.25 | |
| Pro Tools | 11.95 | |
| BBC | 11.75 | |
| Spotify Music | 11.16 | |
| Tesco | 10.30 | |
| Vauxhall | 9.50 | |
| Tate Modern | 8.90 | |
| Dr. Martens | 8.83 | |
| Marks & Spencer | 8.80 | |
| River Island | 8.66 | |
| Andis | 8.61 | |
| Carlsberg | 8.44 | |
| Guinness | 8.01 | |
| Atmos | 8.01 | |
| Selfridges | 6.77 | |
| Cadbury | 6.70 | |
| Pioneer | 6.35 | |
| boohoo | 6.33 | |
| Vivienne Westwood | 6.14 | |
| Kickstarter | 6.00 | |
| Lollapalooza | 5.79 | |
| Pilsner Urquell | 5.46 | |
| Movistar | 5.41 | |
| Topshop | 5.19 | |
| SoundCloud | 5.00 | |
| Ableton | 4.80 | |
| Barber Shop Connect | 4.57 | |
| Columbia Pictures | 4.35 | |
| Leica | 4.19 | |
| Sunnies Studios | 4.12 | |
| Showtime | 4.09 | |
| Sega | 4.05 | |
| NBC | 4.01 | |
| Coachella | 3.65 | |
| Beats Electronics | 3.47 | |
| Olympus | 3.46 | |
| Primark | 3.45 | |
| Kodak | 3.45 | |
| Urban Outfitters | 3.44 |
Official Profiles
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LoginArtist: Big Special
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | Big Special | Cobra Lounge | Chicago, United States | |
| 2025-12-08 23:00 UTC | big special | The Rockwell | Somerville, United States | |
| 2025-12-09 04:00 UTC | Big Special | The Rockwell | Somerville, United States | |
| 2025-12-10 03:00 UTC | Public Service Broadcasting, Big Special | Irving Plaza | New York, United States | |
| 2025-12-12 03:00 UTC | Public Service Broadcasting, Big Special | The Concert Hall | Toronto, Canada | |
| 2026-02-14 02:30 UTC | Big Special, GANS | The Adrian Flux Waterfront | Norwich, United Kingdom | |
| 2026-02-15 02:30 UTC | Big Special, GANS | Rescue Rooms | Nottingham, United Kingdom | |
| 2026-02-16 02:30 UTC | Liz Lawrence, Big Special, Good Health Good Wealth, GANS | Digital Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-02-19 03:00 UTC | Big Special | Stylus | Leeds, United Kingdom | |
| 2026-02-20 03:00 UTC | Big Special | SWG3 | Glasgow, United Kingdom | |
| 2026-02-21 02:00 UTC | Liz Lawrence, Big Special, Good Health Good Wealth, GANS, Meatdripper | New Century | Manchester, United Kingdom | |
| 2026-02-22 03:00 UTC | Liz Lawrence, Big Special, Good Health Good Wealth, GANS | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-02-25 03:00 UTC | Big Special | SWX | Bristol, United Kingdom | |
| 2026-02-26 03:00 UTC | Big Special, GANS | The 1865 Southampton | Southampton, United Kingdom | |
| 2026-02-28 02:30 UTC | Liz Lawrence, Big Special, Good Health Good Wealth, GANS, Meatdripper | Roundhouse | London, United Kingdom | |
| 2026-03-07 04:00 UTC | Big Special | The Academy | Dublin, Ireland | |
| 2026-03-07 04:00 UTC | Big Special | Green Room, The Academy | Dublin, Ireland | |
| 2026-03-08 03:00 UTC | Big Special | Ulster Sports Club | Belfast, United Kingdom |
