Big Soto Brand Affinity ranks highest LATAM at 12.45% . Very Strong. Score DMDB 58.55% | Fanbase 45.14%

Big Soto — hip-hop & rap artist from VE.

Big Soto is a prominent figure in Venezuela's trap music scene and a rising star in Latin urban music. He began his career by freestyling in street rap battles…

Big Soto

Recognizable

Country: VE | Gender: male | Artist ID: 11e83fea-de08-ebb4-be3b-aa1c026db3d8

Find Artist

Genres

hip-hop & raptrap latinotrap venezolanovenezuelan hip hopraplatinlatin

Influential: 58.55% Fanbase: 45.14% Trending: 65.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

LATAM • 12.45% • Very Strong

As of 2025-09-09

10,030,810

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.55% | Fanbase 45.14% | Trending 65.25% | CAREER STAGE: MAINSTREAM

Biography

Big Soto is a prominent figure in Venezuela's trap music scene and a rising star in Latin urban music. He began his career by freestyling in street rap battles and has since become one of the leading producers in the country's urban music scene. While primarily known for trap music, he has also explored other genres such as reggaeton, dancehall, and R&B.

Known for his collaborative spirit, Big Soto has worked with various artists and been part of groups like Eleuce Music and OBG, all while maintaining his focus on his solo career.

Report Date: 2025-09-09

Big Soto cuts through with 18-24 & 25-34 audiences and consistency across VENEZUELA, MEXICO, COLOMBIA. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 643,420 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with LATAM, Movistar, Andis, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Soto score 0.65% — Low bucket.

Brand: LATAMBrand: MovistarBrand: Andis

Followers:10,030,810

Engagements:65,261

Rate:0.7%

Posts:769

Avg Likes:63,072

Avg Comments:1,012

Avg Views:745,920

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,030,810 · Engagements 65,261 · Rate 0.7% Posts 769 · Views 745,920 · Avg Likes 63,072 · Avg Comments 1,012 · Avg Views 745,920	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 17% 13-17: 11% 35-44: 3%	Largest: 18-24 (68%); next: 25-34 (17%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	VENEZUELA (33%) MEXICO (12%) COLOMBIA (9%) ARGENTINA (9%) UNITED STATES (7%)	Top regions: VENEZUELA (33%), MEXICO (12%), COLOMBIA (9%)
Platform Engagement	Instagram: 30,596 avg likes/post · Tiktok: 102,500 avg views/post · Youtube: 643,420 avg views/post	Best reach: Youtube 643,420 avg views; best engagement: Instagram 30,596 avg likes

Top Brand Affinities

LATAM

Score: 12.45

Movistar

Score: 6.71

Andis

Score: 6.41

Gatorade

Score: 4.53

Pull&Bear

Score: 3.93

Bershka

Score: 3.72

Barber Shop Connect

Score: 3.45

VidaSana

Score: 2.95

Cafecito

Score: 2.88

Lollapalooza

Score: 2.55

League of Legends

Score: 1.71

Spotify Music

Score: 1.68

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
LATAM		12.45
Movistar		6.71
Andis		6.41
Gatorade		4.53
Pull&Bear		3.93
Bershka		3.72
Barber Shop Connect		3.45
VidaSana		2.95
Cafecito		2.88
Lollapalooza		2.55
League of Legends		1.71
Spotify Music		1.68
Call of Duty		1.66
SoundCloud		1.59
Balenciaga		1.49
Los Angeles Lakers		1.47
Guess		1.35
Supreme		1.33
Pepsi		1.28
Nike		1.24
Beats Electronics		1.22
Tommy Hilfiger		1.22
Sony		1.21
shein		1.20
Red Bull		1.19
H&M		1.19
Versace		1.18
SheInside		1.17
NBA		1.15
Calvin Klein		1.11
musical.ly		1.07
FashionNova		1.02
Vogue		1.02
Adidas		0.99
Prada		0.99
Vans		0.98
Puma		0.96
Coca-Cola		0.91
Nutella		0.88
Marvel		0.87
McDonald's		0.86
Lamborghini		0.85
FIFA		0.84
Porsche		0.81
Universal		0.75
Polaroid		0.72
Chevrolet		0.71
Adobe		0.71
Gucci		0.71
Canon		0.67