
Big Smo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
367,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:55:52 UTC
Genres
Biography
Big Smo's rise to fame was propelled by his "hick-hop" hit song "Kickin' It in Tennessee," which garnered millions of views on YouTube and caught the attention of Warner Music Nashville. Following the release of his debut EP Grass Roots in 2012, he quickly gained popularity with subsequent releases like Backwoods Whiskey and Bringin' It Home. Alongside his music career, Big Smo starred in the U.S. reality TV series Big Smo, offering fans a glimpse into his daily life. With a string of successful albums and singles, including "Country Outlaw" and Special Reserve, Big Smo continues to make his mark in the music industry with his distinct blend of country and hip-hop influences.
Big Smo is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, AUSTRALIA. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (754 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 367,000 · Engagements 53 · Rate 0.0% Posts 337 · Views 754 · Avg Likes 46 · Avg Comments 8 · Avg Views 754 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 31% 18-24: 31% 35-44: 21% 45-64: 14% |
Largest: 25-34 (31%); next: 18-24 (31%) |
Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
Top Countries |
UNITED STATES (88%) CANADA (4%) AUSTRALIA (1%) UNITED KINGDOM (1%) FRANCE (1%) |
Top regions: UNITED STATES (88%), CANADA (4%), AUSTRALIA (1%) |
Platform Engagement | Youtube: 754 avg views/post | Best reach: Youtube 754 avg views; best engagement: Youtube 46 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Big Smo
The map shows every radio station that aired Big Smo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 72,552
PLATFORM | TOTAL | % | |
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58,825 | 81.08% |
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13,727 | 18.92% |
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0 | 0.00% |
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Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
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No radio spins found. |
Popularity (2025-10-07)
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No data. |