Big Smo

Big Smo

Country: US | Gender: male

Influence: 49.84% Fanbase: 27.78% Trending: 60.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

367,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 16:55:52 UTC

Genres

countryredneckhip-hop & rapcountry rap

Biography

Big Smo, born John Smith on February 14, 1976 in San Diego, California, is a multi-talented country rapper, singer, songwriter, producer, and film director hailing from Tennessee. Known for blending country themes with rap and hip-hop, his unique style has drawn comparisons to artists like Kid Rock and Run-D.M.C. Smith's musical journey began in high school where he played multiple instruments and wrote poetry, eventually teaming up with DJ Ray Riddle to create music that led to independent releases and a major-label deal with Warner Music Nashville. His debut album, Kuntry Livin', released in 2014, marked the beginning of a successful career that includes chart-topping releases like We the People and Special Reserve.

Big Smo's rise to fame was propelled by his "hick-hop" hit song "Kickin' It in Tennessee," which garnered millions of views on YouTube and caught the attention of Warner Music Nashville. Following the release of his debut EP Grass Roots in 2012, he quickly gained popularity with subsequent releases like Backwoods Whiskey and Bringin' It Home. Alongside his music career, Big Smo starred in the U.S. reality TV series Big Smo, offering fans a glimpse into his daily life. With a string of successful albums and singles, including "Country Outlaw" and Special Reserve, Big Smo continues to make his mark in the music industry with his distinct blend of country and hip-hop influences.

Big Smo Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Big Smo is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, AUSTRALIA. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (754 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Big Smo score 0.01%Low bucket.
Followers:367,000
Engagements:53
Rate:0.0%
Posts:337
Views:754
Avg Likes:46
Avg Comments:8
Avg Views:754

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 367,000 · Engagements 53 · Rate 0.0%
Posts 337 · Views 754 · Avg Likes 46 · Avg Comments 8 · Avg Views 754
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 31%
18-24: 31%
35-44: 21%
45-64: 14%
Largest: 25-34 (31%); next: 18-24 (31%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (88%)
CANADA (4%)
AUSTRALIA (1%)
UNITED KINGDOM (1%)
FRANCE (1%)
Top regions: UNITED STATES (88%), CANADA (4%), AUSTRALIA (1%)
Platform Engagement Youtube: 754 avg views/post Best reach: Youtube 754 avg views; best engagement: Youtube 46 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Big Smo

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Big Smo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-14)

Total: 72,552

PLATFORM TOTAL %
Spotify Spotify 58,825 81.08%
Last.fm Last.fm 13,727 18.92%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-10-08)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-07)

Platform%
No data.

Trending Artist