Big Sean

Big Sean — pop artist from US.

Big Sean, a rapper born in California and raised in Detroit, gained recognition in 2007 when he signed with Kanye West's GOOD Music label after impressing West…

Influence: 28.52% Fanbase: 85.55% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 22.17% • Very Strong

As of 2025-09-09

22,017,966

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:32:59 UTC

Genres

poppophip-hop & raphip hoppop raprapsouthern hip hoptraphip-hop/rapdetroit hip hopcontemporary hip hop

Biography

Big Sean, a rapper born in California and raised in Detroit, gained recognition in 2007 when he signed with Kanye West's GOOD Music label after impressing West with his freestyle skills. He released his debut mixtape, Finally Famous, Vol. 1, in 2007, followed by two more volumes in 2009 and 2010. His official debut album, Finally Famous, was released in 2011, featuring the single "My Last" with Chris Brown.

Subsequent albums, Hall of Fame in 2013 and Dark Sky Paradise in 2015, both reached number three on the Billboard 200 chart. Big Sean's collaborations with various artists, including Nicki Minaj, Lil Wayne, and Ariana Grande, have produced successful singles like "Dance (A$$)" and "I Don't F*** with You." He continued his success with singles like "Bounce Back" in 2016 and joint projects such as TWENTY88 with Jhené Aiko. In 2017, his album I Decided reached number one on the Billboard 200, solidifying his position in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Big Sean converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 78,750 avg views per post, with supportive conversation on Instagram. Shared audience with Palm Angels, True Religion, New Era underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Sean score 0.88% — Low bucket.

Brand: Palm AngelsBrand: True ReligionBrand: New Era

Followers:22,017,966

Engagements:194,124

Rate:0.9%

Posts:566

Avg Likes:193,534

Avg Comments:669

Avg Views:96,607

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,017,966 · Engagements 194,124 · Rate 0.9% Posts 566 · Views 96,607 · Avg Likes 193,534 · Avg Comments 669 · Avg Views 96,607	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (44%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (4%) INDIA (3%)	Top regions: UNITED STATES (44%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 187,518 avg likes/post · Tiktok: 78,750 avg views/post · Youtube: 17,857 avg views/post	Best reach: Tiktok 78,750 avg views; best engagement: Instagram 187,518 avg likes

Top Brand Affinities

Palm Angels

Score: 22.17

True Religion

Score: 18.82

New Era

Score: 16.77

Amazon Music

Score: 15.67

Champion

Score: 12.19

Marni

Score: 12.07

Maison Margiela

Score: 9.10

Sneaker News

Score: 8.86

Foot Locker

Score: 8.73

Acne Studios

Score: 7.97

Stüssy

Score: 7.16

Coach

Score: 6.46

Brand	Category	Score
Palm Angels		22.17
True Religion		18.82
New Era		16.77
Amazon Music		15.67
Champion		12.19
Marni		12.07
Maison Margiela		9.10
Sneaker News		8.86
Foot Locker		8.73
Acne Studios		7.97
Stüssy		7.16
Coach		6.46
Carhartt		6.15
Moncler		6.04
Kappa		5.78
Alexander McQueen		5.38
Steve Madden		5.13
iHeartRadio Music Awards		4.89
American Airlines		4.70
Hennessy		4.47
Dr. Martens		4.34
Verizon		4.12
FashionNova		4.03
SoundCloud		3.68
CNN		3.64
Los Angeles Lakers		3.56
Lollapalooza		3.38
Kodak		3.31
NBA		3.29
Cartier		3.27
Bacardi		3.20
Urban Outfitters		3.18
BALMAIN		3.15
Beats Electronics		3.14
ESPN		3.13
TOM FORD		3.05
Sneakerhead		3.01
Philips		2.98
Paramount Pictures		2.98
Cadillac		2.94
Fendi		2.90
MTV		2.79
Supreme		2.72
Dolce & Gabbana		2.64
Marc Jacobs		2.63
Nickelodeon		2.55
NBC		2.50
Lacoste		2.47
NFL		2.37
Fenty beauty		2.33