Big Scary
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,298
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-04 00:10:40 UTC
Genres
Scores
Biography
Big Scary reaches 18-24 & 25-34 audiences concentrated in AUSTRALIA, UNITED STATES, MEXICO. The demographic tilt is female-leaning (51%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 679 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Telstra, Virgin Australia, Vegemite suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,298 · Engagements 116 · Rate 0.6% Posts 880 · Views 679 · Avg Likes 109 · Avg Comments 5 · Avg Views 679 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 31% 35-44: 8% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (31%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
AUSTRALIA (28%) UNITED STATES (23%) MEXICO (5%) UNITED KINGDOM (5%) FRANCE (3%) |
Top regions: AUSTRALIA (28%), UNITED STATES (23%), MEXICO (5%) |
| Platform Engagement | Instagram: 93 avg likes/post · Youtube: 679 avg views/post | Best reach: Youtube 679 avg views; best engagement: Instagram 93 avg likes |
Top Brand Affinities
Telstra
Virgin Australia
Vegemite
Qantas
Coles
Ampeg
MOOG
Kmart
Pro Tools
Ableton
Woolworths
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Telstra | 52.91 | |
| Virgin Australia | 50.56 | |
| Vegemite | 47.03 | |
| Qantas | 32.26 | |
| Coles | 24.33 | |
| Ampeg | 22.08 | |
| MOOG | 19.87 | |
| Kmart | 15.54 | |
| Pro Tools | 12.71 | |
| Ableton | 11.81 | |
| Woolworths | 10.99 | |
| Sennheiser | 10.04 | |
| New Line Cinema | 9.78 | |
| Sunnies Studios | 9.59 | |
| Holden | 8.84 | |
| Tate Modern | 6.65 | |
| Spotify Music | 6.59 | |
| BALMAIN | 6.05 | |
| Billabong | 5.72 | |
| Emporium | 5.36 | |
| Aperol | 5.30 | |
| Coachella | 5.20 | |
| SoundCloud | 4.92 | |
| ABC | 4.53 | |
| Tinder | 4.41 | |
| Airbnb | 4.09 | |
| Kodak | 4.04 | |
| Showtime | 3.90 | |
| Olympus | 3.87 | |
| UberEATS | 3.71 | |
| Polaroid | 3.68 | |
| McLaren | 3.62 | |
| Kickstarter | 3.61 | |
| Dyson | 3.41 | |
| Guinness | 3.14 | |
| Cadbury | 3.14 | |
| Beats Electronics | 3.12 | |
| Paramount Pictures | 3.03 | |
| Lush | 3.02 | |
| Dr. Martens | 2.88 | |
| Nickelodeon | 2.87 | |
| Lollapalooza | 2.86 | |
| Mulberry | 2.58 | |
| Martini | 2.56 | |
| ASOS | 2.42 | |
| Fujifilm | 2.41 | |
| A Game of Tones | 2.39 | |
| The Olympic Games | 2.36 | |
| MTV | 2.16 | |
| Warner Bros | 1.82 |
Official Profiles
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LoginArtist: Big Scary
The map shows every radio station that aired Big Scary today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:12:04 | All That You've Got | WUVT | Blacksburg, VA, US | 122 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |