Big Narstie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
569,147
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:49:10 UTC
Genres
Biography
Transitioning to WagWan label in 2013, Big Narstie continued his musical journey with projects like What's the Story Brixton Glory, Vol. 2, and notable collaborations, including "When the Bassline Drops" with Craig David in 2015. Despite missing out on a MOBO award, his impact on the grime scene and music industry remained significant, solidifying his status as a respected artist and entertainer.
Big Narstie resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, SPAIN. With a heavily male (74%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (1,004 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Vauxhall, ITV, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 569,147 · Engagements 1,004 · Rate 0.2% Posts 4,982 · Views 0 · Avg Likes 1,004 · Avg Comments 63 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 30% 35-44: 15% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (30%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (75%) UNITED STATES (5%) SPAIN (2%) AUSTRALIA (2%) NIGERIA (1%) |
Top regions: UNITED KINGDOM (75%), UNITED STATES (5%), SPAIN (2%) |
| Platform Engagement | Instagram: 1,004 avg likes/post | best engagement: Instagram 1,004 avg likes |
Top Brand Affinities
Vauxhall
ITV
Mixcloud
Sky Sports
True Religion
Stone Island
ASDA
Selfridges
Peroni
Sainsbury's
Easyjet
Bellator MMA
| Brand | Category | Score |
|---|---|---|
| Vauxhall | Automotive | 23.78 |
| ITV | Entertainment & Media | 22.50 |
| Mixcloud | Entertainment & Media | 21.79 |
| Sky Sports | Entertainment | 18.13 |
| True Religion | Apparel & Fashion | 13.66 |
| Stone Island | Apparel & Fashion | 12.51 |
| ASDA | Grocery & Pantry | 11.95 |
| Selfridges | Apparel & Fashion | 11.76 |
| Peroni | Beverages | 11.50 |
| Sainsbury's | Grocery & Pantry | 10.78 |
| Easyjet | Travel & Hospitality | 10.71 |
| Bellator MMA | Sports & Outdoors | 10.39 |
| River Island | Apparel & Fashion | 9.89 |
| Ellesse | Apparel & Fashion | 9.63 |
| Foot Locker | Apparel & Fashion | 9.20 |
| Tate Modern | Entertainment & Media | 8.66 |
| boohoo | Apparel & Fashion | 8.33 |
| Next | Apparel & Fashion | 7.51 |
| Amazon Music | Entertainment & Media | 7.30 |
| Tesco | Grocery & Pantry | 6.85 |
| SoundCloud | Entertainment & Media | 6.76 |
| Pioneer | Audio & Music Gear | 6.69 |
| Carlsberg | Alcoholic Beverages | 6.40 |
| Myprotein | Health & Wellness | 5.82 |
| Kickstagram | Apparel & Fashion | 5.72 |
| MISSGUIDED | Apparel & Fashion | 5.59 |
| BBC | Apparel & Fashion | 5.41 |
| ALDI | Grocery & Pantry | 5.35 |
| Rockstar Games | Gaming & Esports (Software/Titles) | 5.32 |
| Beats Electronics | Audio & Music Gear | 5.20 |
| Stüssy | Apparel & Fashion | 4.97 |
| Cadbury | Snacks & Confectionery | 4.94 |
| Primark | Apparel & Fashion | 4.85 |
| ASOS | Apparel & Fashion | 4.84 |
| Hugo Boss | Apparel & Fashion | 4.77 |
| Ableton | Audio & Music Gear | 4.57 |
| The North Face | Apparel & Fashion | 4.41 |
| Guinness | Alcoholic Beverages | 4.38 |
| Haima | Automotive | 4.31 |
| Harrods | Luxury & Designer | 4.11 |
| Land Rover | Automotive | 4.05 |
| Baileys | Alcoholic Beverages | 3.93 |
| Superdry | Apparel & Fashion | 3.89 |
| Jack Daniels | Beverages | 3.83 |
| Lush | Beauty & Personal Care | 3.77 |
| Moncler | Apparel & Fashion | 3.75 |
| Hennessy | Alcoholic Beverages | 3.52 |
| Aston Martin | Automotive | 3.37 |
| Armani | Apparel & Fashion | 3.36 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.35 |
Official Profiles
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LoginArtist: Big Narstie
The map shows every radio station that aired Big Narstie today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 227,206
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
227,206 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:41:19 | When the Bassline Drops | Rinse | Paris, FR | 183 |
| 2025-08-23 01:09:37 | When the Bassline Drops - Extended Mix | Sushi | Padang, ID | 7 |
| 2025-08-23 00:14:17 | Wot | The Beat (103.6FM) | London, GB | 139 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
