Big Mountain
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
160,850
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:24 UTC
Genres
Scores
Biography
Despite their pop chart success, Big Mountain maintained a strong following within the reggae community and headlined events like the Reggae Sunsplash festivals in Jamaica. The band embarked on extensive world tours across Europe, North and South America, Asia, and Indonesia, showcasing their blend of reggae roots music and R&B covers. With albums like Resistance and Free Up in the mid-1990s, Big Mountain continued to captivate audiences with their unique fusion of reggae and commercial appeal.
Big Mountain engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, PHILIPPINES. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,622 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Bioderma, Palmolive, Johnson & Johnson, indicating authentic resonance in Merchandise featuring band logos, Vinyl records of classic hits, Exclusive concert tickets. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 160,850 · Engagements 274 · Rate 0.2% Posts 1,924 · Views 2,072 · Avg Likes 263 · Avg Comments 28 · Avg Views 2,072 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 25% 35-44: 20% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (25%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (15%) BRAZIL (14%) PHILIPPINES (13%) INDONESIA (10%) CHILE (5%) |
Top regions: UNITED STATES (15%), BRAZIL (14%), PHILIPPINES (13%) |
| Platform Engagement | Instagram: 181 avg likes/post · Tiktok: 450 avg views/post · Youtube: 1,622 avg views/post | Best reach: Youtube 1,622 avg views; best engagement: Instagram 181 avg likes |
Top Brand Affinities
Bioderma
Palmolive
Johnson & Johnson
Oral-B
Garnier
Alcatel
TRESemmé
Live Nation
Airtel
Dove
Colgate
Domino's Pizza
Recommendations
Products & Services
- Merchandise featuring band logos
- Vinyl records of classic hits
- Exclusive concert tickets
- Music streaming subscriptions
- Collaborative playlists with fans
- Reggae-themed apparel
- Music lessons or workshops
- Limited edition album releases
Marketing Angles
- Highlight the band's reggae fusion style
- Engage fans with nostalgic content from the 90s
- Promote live performances and festivals
- Leverage social media for fan interactions
- Create behind-the-scenes content
- Collaborate with influencers in the reggae scene
Content Themes
- Reggae music history and influences
- Fan stories and testimonials
- Live performance highlights
- Cultural significance of reggae
- Music production insights
- Collaborations with other artists
Partnership Brands
- Live Nation
- Bioderma
- Palmolive
- Garnier
- Dove
- Monster Beverage
- Budweiser
- Coachella
- Spotify Music
- MTV
- Paramount Pictures
- Pringles
- Quaker Foods and Snacks
- Heineken
- TRESemmé
- Johnson & Johnson
| Brand | Category | Score |
|---|---|---|
| Bioderma | Beauty & Personal Care | 90.73 |
| Palmolive | Beauty & Personal Care | 76.46 |
| Johnson & Johnson | Beauty & Personal Care | 55.31 |
| Oral-B | Beauty & Personal Care | 38.97 |
| Garnier | Beauty & Personal Care | 32.21 |
| Alcatel | Mobile Phones & Accessories | 31.85 |
| TRESemmé | Beauty & Personal Care | 23.92 |
| Live Nation | Entertainment | 22.74 |
| Airtel | Telecom & Internet Services | 18.52 |
| Dove | Beauty & Personal Care | 17.76 |
| Colgate | Beauty & Personal Care | 14.64 |
| Domino's Pizza | Restaurants & Food Service | 14.27 |
| Motorola | Mobile Phones & Accessories | 12.03 |
| Bajaj | Automotive | 11.29 |
| Mahindra | Automotive | 10.41 |
| Pringles | Snacks & Confectionery | 9.70 |
| Quaker Foods and Snacks | Food & Snacks | 8.80 |
| Pro Tools | Tools, DIY & Garden | 8.06 |
| Atmos | Apparel & Fashion | 7.56 |
| Pampers | Baby, Kids & Maternity | 7.31 |
| FOX | Sports & Outdoors | 6.96 |
| Maruti | Automotive | 6.20 |
| Pizza Lover | Food & Snacks | 5.83 |
| Movistar | Telecom & Internet Services | 5.66 |
| Nivea | Beauty & Personal Care | 5.32 |
| Dyson | Home & Living | 5.09 |
| Monster Beverage | Beverages | 4.85 |
| L'Oréal Paris | Beauty & Personal Care | 3.88 |
| Cadbury | Snacks & Confectionery | 3.69 |
| Microsoft | Technology | 3.37 |
| Revlon | Beauty & Personal Care | 3.32 |
| Maybelline | Beauty & Personal Care | 3.19 |
| MTV | Entertainment | 3.16 |
| Budweiser | Beverages | 3.11 |
| Lollapalooza | Entertainment | 3.09 |
| Paramount Pictures | Entertainment | 3.09 |
| Mulberry | Apparel & Fashion | 3.04 |
| Spotify Music | Entertainment & Media | 2.98 |
| Philips | Consumer Electronics | 2.68 |
| Heineken | Alcoholic Beverages | 2.52 |
| Make Up For Ever | Beauty & Personal Care | 2.33 |
| Sunnies Studios | Apparel & Fashion | 2.27 |
| KitKat | Snacks & Confectionery | 2.20 |
| Huda Beauty | Beauty & Personal Care | 2.06 |
| musical.ly | Entertainment & Media | 2.05 |
| UFC | Sports & Outdoors | 2.02 |
| Xiaomi | Consumer Electronics | 2.01 |
| Beats Electronics | Audio & Music Gear | 2.01 |
| Coachella | Apparel & Fashion | 1.86 |
| Cafecito | Food & Snacks | 1.85 |
Official Profiles
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LoginArtist: Big Mountain
The map shows every radio station that aired Big Mountain today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 04:05:29 | Baby, I Love Your Way | Wish 107.5 | Manila, PH | 254 |
| 2025-08-23 03:56:29 | Ooo Baby I Love Your Way | Radio Eins Coburg | Bayreuth, DE | 178 |
| 2025-08-23 03:21:21 | Ooo Baby I Love Your Way | The Breeze | Auckland, NZ | 240 |
| 2025-08-23 03:17:34 | Baby, I Love Your Way | KVNA | Flagstaff, US | 252 |
| 2025-08-23 03:16:05 | Lean On Me - Radio Mix | Radio Margaritaville | Washington, D.C., US | 230 |
| 2025-08-23 03:15:17 | Ooo Baby I Love Your Way | Radio Decibel | Hilversum, NL | 253 |
| 2025-08-23 02:22:13 | Ooo Baby I Love Your Way | Europa FM | Bucharest, RO | 228 |
| 2025-08-23 02:06:53 | Baby I Love Your Way | Radio Cottbus 94.5 | Cottbus, DE | 9 |
| 2025-08-23 02:05:40 | Lean On Me (Party Version) | KAFM | Washington, D.C., US | 270 |
| 2025-08-23 02:05:35 | Baby I Love Your Way | No Shoes Radio | Washington, D.C., US | 255 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |