Big Moe

Big Moe — r&b, funk & soul artist from US.

Houston's rap scene in the '90s spawned artists like Big Moe, who broke out nationally with a more accessible style compared to his hardcore peers. Mixing rap…

Influence: 54.30% Fanbase: 27.49% Trending: 67.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

34,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:52:34 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & rapdirty south rapgangster raphouston raphip-hop/rapchopped and screweddeep southern trapcontemporary hip hophip hoptrap

Biography

Houston's rap scene in the '90s spawned artists like Big Moe, who broke out nationally with a more accessible style compared to his hardcore peers. Mixing rap and singing over smooth, melodic tracks, Moe straddled the line between underground and mainstream with street-themed hits like "Purple Stuff." Starting from DJ Screw's mixtapes, Moe's debut album, "City of Syrup" (2000), introduced his syrup-drinking Houston culture to a wider audience, with standout tracks like "Mann!" paving the way for his successful follow-up, "Purple World" (2002), distributed by Priority Records and showcased on MTV.

Top Brand Affinities

Report Date: 2025-09-09

Big Moe reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, GERMANY. The demographic tilt is heavily male (79%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 260 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Moe score 0.08% — Low bucket.

Followers:34,500

Engagements:26

Rate:0.1%

Posts:191

Avg Likes:24

Avg Comments:1

Avg Views:260

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,500 · Engagements 26 · Rate 0.1% Posts 191 · Views 260 · Avg Likes 24 · Avg Comments 1 · Avg Views 260	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 23% 35-44: 20% 45-64: 4%	Largest: 25-34 (51%); next: 18-24 (23%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (90%) BRAZIL (1%) GERMANY (1%) UNITED KINGDOM (1%) AUSTRIA (1%)	Top regions: UNITED STATES (90%), BRAZIL (1%), GERMANY (1%)
Platform Engagement	Youtube: 260 avg views/post	Best reach: Youtube 260 avg views; best engagement: Youtube 24 avg likes