Big Metra

Big Metra

Country: MX | Gender: male

Influential: 52.66% Fanbase: 16.28% Trending: 70.86%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 575.04% • Very Strong

As of 2025-08-15

76,260

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:43:03 UTC

Genres

hip-hop & raphip-hop/rapargentine hip hoptrap mexicanocontemporary hip hophip hoplatinlatinreggaeton

Scores

Score: DMDB 52.70% | Fanbase 16.30% | Trending 70.90% | CAREER STAGE: MID_LEVEL

Biography

Born Oscar Castro Flores on September 26, 1980 in Mexico of Puerto Rican descent, Big Metra is a renowned hip hop artist known for his incredible speed in rapping. Influenced by iconic acts like Public Enemy, Big Daddy Kane, Run-D.M.C., and Slick Rick, he began blending hip hop with dancehall, gospel, and funk, honing his unique style with the guidance of Erratic Jay. Returning to Mexico in the '90s, he joined the Latin Crazy Vatos (LCV) group, defying the dominance of rock in the Mexican music scene.

Breaking barriers with his track "Lenguas Enredadas" featuring Twista, Big Metra carved his own path by infusing Mexican language into his music, distinguishing himself from other Latin hip hop artists. With successful albums like "A Otro Nivel" and "Internacional," and collaborations with artists like Amanda Miguel, Big Metra's career skyrocketed, culminating in the release of his latest album "La Consolidación" in 2017. Notably, he holds the Guinness Record for the fastest rapper in the world, solidifying his status as a hip hop pioneer.
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Big Metra Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Big Metra reaches 18-24 & 25-34 audiences concentrated in MEXICO, UNITED STATES, CHILE. The demographic tilt is heavily male (89%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,428 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Zumba Wear, Warner Music, Suavecito suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Big Metra score 2.04%Strong bucket.
Brand: Zumba WearBrand: Warner MusicBrand: Suavecito
Followers:76,260
Engagements:1,557
Rate:2.0%
Posts:1,147
Views:28,578
Avg Likes:1,430
Avg Comments:55
Avg Views:28,578

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 76,260 · Engagements 1,557 · Rate 2.0%
Posts 1,147 · Views 28,578 · Avg Likes 1,430 · Avg Comments 55 · Avg Views 28,578
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 29%
13-17: 7%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split Female: 11%
Male: 89%
Non-binary/Other: 0%
Skews male (89%)
Top Countries MEXICO (69%)
UNITED STATES (9%)
CHILE (7%)
RUSSIA (4%)
ARGENTINA (1%)
Top regions: MEXICO (69%), UNITED STATES (9%), CHILE (7%)
Platform Engagement Instagram: 311 avg likes/post · Tiktok: 12,150 avg views/post · Youtube: 16,428 avg views/post Best reach: Youtube 16,428 avg views; best engagement: Tiktok 771 avg likes

Top Brand Affinities

Zumba Wear
Apparel & Fashion
Score: 575.04
Warner Music
Entertainment & Media
Score: 35.36
Suavecito
Beauty & Personal Care
Score: 13.04
New Era
Apparel & Fashion
Score: 11.31
Amazon Music
Entertainment & Media
Score: 9.69
Pro Tools
Tools, DIY & Garden
Score: 8.36
Pioneer
Audio & Music Gear
Score: 8.00
Diablo
Gaming & Esports (Software/Titles)
Score: 7.60
Bacardi
Alcoholic Beverages
Score: 5.98
Pepsi
Beverages
Score: 5.53
MATTEL
Toys & Games
Score: 5.14
Ableton
Audio & Music Gear
Score: 4.99
Brand Category Score
Zumba Wear Apparel & Fashion 575.04
Warner Music Entertainment & Media 35.36
Suavecito Beauty & Personal Care 13.04
New Era Apparel & Fashion 11.31
Amazon Music Entertainment & Media 9.69
Pro Tools Tools, DIY & Garden 8.36
Pioneer Audio & Music Gear 8.00
Diablo Gaming & Esports (Software/Titles) 7.60
Bacardi Alcoholic Beverages 5.98
Pepsi Beverages 5.53
MATTEL Toys & Games 5.14
Ableton Audio & Music Gear 4.99
Spotify Music Entertainment & Media 4.84
Timberland Apparel & Fashion 4.82
Hot Wheels Toys & Games 4.30
Cafecito Food & Snacks 4.23
Barber Shop Connect Beauty & Personal Care 3.65
Beats Electronics Audio & Music Gear 3.06
VidaSana Beauty & Personal Care 2.93
Sneakerhead Footwear 2.85
Comedy Central Other 2.83
SoundCloud Entertainment & Media 2.79
Pull&Bear Apparel & Fashion 2.66
Red Bull Beverages 2.63
Tomorrowland Apparel & Fashion 2.55
Puma Apparel & Fashion 2.43
shein Apparel & Fashion 2.42
Nickelodeon Entertainment 2.37
Harley-Davidson Automotive 2.24
Los Angeles Lakers Sports & Outdoors 2.22
Fila Apparel & Fashion 2.18
NFL Sports & Outdoors 2.16
MTV Entertainment 2.15
Heineken Alcoholic Beverages 2.11
Volkswagen Automotive 2.08
Snoopy And The Peanuts Gang Entertainment 2.05
Vans Footwear 1.99
Warner Bros Entertainment 1.98
Nike Entertainment & Media 1.94
musical.ly Entertainment & Media 1.93
Dodge Automotive 1.89
Pixar Entertainment 1.85
Huawei Mobile Phones & Accessories 1.78
Supreme Apparel & Fashion 1.77
Versace Apparel & Fashion 1.76
Jaguar Automotive 1.70
Coca-Cola Beverages 1.68
Herbalife Health & Wellness 1.66
Guess Apparel & Fashion 1.66
DC Entertainment Entertainment 1.66

Official Profiles

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Artist: Big Metra

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Big Metra today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-11)

Total: 1,543,364

PLATFORM TOTAL %
Spotify Spotify 1,514,979 98.16%
Audiomack Audiomack 28,385 1.84%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 00:56:58 Desnudate - Remix XHMA-FM Guadalajara, JA, MX 50

Popularity (2025-10-02)

Platform%
No data.