Big K.R.I.T.

Big K.R.I.T. — hip-hop & rap artist from US.

Mississippi rapper and producer Big K.R.I.T. gained recognition in 2010 with his mixtape "K.R.I.T. Wuz Here," which led to a record deal with Def Jam. His…

Influence: 73.09% Fanbase: 75.92% Trending: 71.68% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 46.28% • Very Strong

As of 2025-08-27

1,118,024

Social Media Followers

As of 2025-08-27

00:00:00

Hours Airplay

2025-10-07 18:52:44 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapconscious hip hopdirty south rapgangster raphouston raphip-hop/rapunderground hip hopalternative hip hopmississippi hip hopcontemporary hip hop

Biography

Mississippi rapper and producer Big K.R.I.T. gained recognition in 2010 with his mixtape "K.R.I.T. Wuz Here," which led to a record deal with Def Jam. His subsequent releases, such as 2011's "Return of 4eva" and 2014's "Cadillactica," showcased his versatility and willingness to explore diverse genres and themes. After parting ways with Def Jam in 2016, K.R.I.T. continued to release music independently, culminating in his double album "4eva Is a Mighty Long Time" in 2017 and a series of EPs in 2018. His innovative approach to Southern hip-hop has solidified his reputation as a forward-thinking artist in the genre.

Top Brand Affinities

Report Date: 2025-08-27

Big K.R.I.T. indexes high with fans in the 25-34 range in UNITED STATES, CANADA, BRAZIL. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 12,576 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Spinrilla, Crown Royal, WNBA, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Big K.R.I.T. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big K.R.I.T. score 0.70% — Low bucket.

Brand: SpinrillaBrand: Crown RoyalBrand: WNBA

Followers:1,118,024

Engagements:7,782

Rate:0.7%

Posts:1,234

Avg Likes:7,643

Avg Comments:340

Avg Views:19,227

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,118,024 · Engagements 7,782 · Rate 0.7% Posts 1,234 · Views 19,227 · Avg Likes 7,643 · Avg Comments 340 · Avg Views 19,227	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 37% 35-44: 9% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (37%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (75%) CANADA (3%) BRAZIL (2%) UNITED KINGDOM (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (75%), CANADA (3%), BRAZIL (2%)
Platform Engagement	Instagram: 5,638 avg likes/post · Tiktok: 5,728 avg views/post · Youtube: 12,576 avg views/post	Best reach: Youtube 12,576 avg views; best engagement: Instagram 5,638 avg likes

Top Brand Affinities

Spinrilla

Entertainment & Media

Score: 46.28

Crown Royal

Alcoholic Beverages

Score: 17.67

WNBA

Sports & Outdoors

Score: 17.54

Akai

Consumer Electronics

Score: 15.46

Pro Tools

Tools, DIY & Garden

Score: 15.31

Amazon Music

Entertainment & Media

Score: 15.21

New Era

Apparel & Fashion

Score: 11.82

Sneaker News

Footwear

Score: 11.07

ESPN

Entertainment

Score: 10.96

SoundCloud

Entertainment & Media

Score: 10.58

Hennessy

Alcoholic Beverages

Score: 10.30

Sole Collector

Apparel & Fashion

Score: 9.65

Brand	Category	Score
Spinrilla		46.28
Crown Royal		17.67
WNBA		17.54
Akai		15.46
Pro Tools		15.31
Amazon Music		15.21
New Era		11.82
Sneaker News		11.07
ESPN		10.96
SoundCloud		10.58
Hennessy		10.30
Sole Collector		9.65
Beats Electronics		8.78
Andis		8.58
Houston Livestock Show and Rodeo		8.21
iHeartRadio Music Awards		8.18
Sneakerhead		8.08
Los Angeles Lakers		7.20
NBA		6.93
Nice Kicks		6.84
Ableton		6.67
NFL		6.62
Mortal Kombat		6.55
Verizon		5.89
MTV		5.83
Barber Shop Connect		5.74
Kickstagram		5.67
Steve Madden		5.24
Spotify Music		5.07
Kroger		4.72
American Airlines		4.64
Chick-fil-A		4.46
CNN		4.41
Philips		4.37
Cadillac		4.32
Timberland		4.29
Comedy Central		4.27
Gatorade		4.24
Cartoon Network		4.18
FedEx		4.07
Polo Ralph Lauren		3.64
Coors		3.56
Kodak		3.54
Versace		3.26
FashionNova		3.13
ASOS		3.11
Fila		3.01
Walmart		3.00
NBC		2.99
Acura		2.98

Official Profiles

Artist: Big K.R.I.T.

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Big K.R.I.T. today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-08-26)

Total: 7,853,904

PLATFORM

TOTAL

[+]

Audiomack

6,231,831

79.35%

[+]

Spotify

792,173

10.09%

[+]

Last.fm

701,774

8.94%

[+]

Pandora

128,126

1.63%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-27)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-27 15:04:47	Addiction (feat. Lil Wayne & Saweetie)	Konbini Radio	Paris, FR	161
2025-08-27 04:11:57	You	Colourful Radio	London, GB	187
2025-08-27 02:39:52	Make My	WFIT-FM	Melbourne, US	240