Big Freedia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,253,684
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:49 UTC
Genres
Scores
Biography
Born Freddie Ross in 1978, Freedia joined the bounce movement in 1998 and released her first bounce single in 1999, later gaining national recognition with releases like Big Freedia Hitz, Vol. 1. She achieved mainstream success with collaborations with artists like Beyoncé and Drake, and her major-label debut, 3rd Ward Bounce, in 2018. Freedia's diverse career includes guest appearances, singles, and EPs that showcase her unique blend of bounce music with pop influences.
Big Freedia converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily female (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 26,676 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, WNBA, HBO Max underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,253,684 · Engagements 7,848 · Rate 0.3% Posts 6,932 · Views 49,726 · Avg Likes 7,540 · Avg Comments 193 · Avg Views 49,726 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 38% 35-44: 12% 13-17: 6% |
Largest: 18-24 (40%); next: 25-34 (38%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (75%) BRAZIL (4%) UNITED KINGDOM (2%) MEXICO (2%) SPAIN (2%) |
Top regions: UNITED STATES (75%), BRAZIL (4%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 4,130 avg likes/post · Tiktok: 23,050 avg views/post · Youtube: 26,676 avg views/post | Best reach: Youtube 26,676 avg views; best engagement: Instagram 4,130 avg likes |
Top Brand Affinities
Live Nation
WNBA
HBO Max
iHeartRadio Music Awards
Houston Livestock Show and Rodeo
FashionNova
Amazon Music
Macy's
Coach
Fenty beauty
Steve Madden
T.J. Maxx
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.19 | |
| WNBA | 14.12 | |
| HBO Max | 11.56 | |
| iHeartRadio Music Awards | 8.94 | |
| Houston Livestock Show and Rodeo | 8.44 | |
| FashionNova | 8.43 | |
| Amazon Music | 8.11 | |
| Macy's | 6.84 | |
| Coach | 6.53 | |
| Fenty beauty | 6.53 | |
| Steve Madden | 6.43 | |
| T.J. Maxx | 6.25 | |
| Verizon | 6.07 | |
| Hennessy | 5.94 | |
| Walgreens | 5.78 | |
| ULTA Beauty | 5.30 | |
| boohoo | 5.18 | |
| Publix | 5.17 | |
| NORDSTROM | 5.07 | |
| Kroger | 5.05 | |
| shein | 4.79 | |
| Margaritaville | 4.77 | |
| Urban Outfitters | 4.10 | |
| SheInside | 4.09 | |
| CNN | 4.05 | |
| FedEx | 4.03 | |
| Target | 4.00 | |
| Walmart | 3.88 | |
| OLD NAVY | 3.71 | |
| Forever 21 | 3.62 | |
| Dr. Martens | 3.48 | |
| Pfizer | 3.43 | |
| NARS Cosmetics | 3.43 | |
| Showtime | 3.03 | |
| Nickelodeon | 2.95 | |
| NBC | 2.93 | |
| Columbia Pictures | 2.91 | |
| NYX Cosmetics | 2.82 | |
| Skoda | 2.80 | |
| Marc Jacobs | 2.78 | |
| Tiffany & Co | 2.73 | |
| Sephora | 2.72 | |
| Sunnies Studios | 2.60 | |
| Paypal | 2.47 | |
| Chipotle Mexican Grill | 2.44 | |
| Sprite | 2.44 | |
| Kodak | 2.41 | |
| Versace | 2.38 | |
| MTV | 2.37 | |
| Coachella | 2.28 |
Official Profiles
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LoginArtist: Big Freedia
The map shows every radio station that aired Big Freedia today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:04:39 | Celebration (feat. Dawn Richard) | XHUIA-FM [Ibero 90.9] | Mexico City, DF, MX | 168 |
| 2025-08-21 02:52:27 | Big | WUSM | Hattiesburg, US | 96 |
| 2025-08-21 00:47:19 | Take My Hand | VoxPop | Tórshavn, FO | 138 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |