Big Brother & the Holding Company
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
21,210
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 10:05:58 UTC
Genres
Biography
The band's journey began with members Peter Albin, Sam Andrew, and James Gurley coming together in 1965, eventually recruiting Janis Joplin as their powerhouse lead vocalist. Despite initial struggles, they gained recognition at the 1967 Monterey Pop Festival, leading to a deal with Columbia Records and the release of the successful album Cheap Thrills in 1968. Following Joplin's departure, the band faced lineup changes and released subsequent albums with varying degrees of success before ultimately disbanding in 1972. Despite the passage of time and personnel changes, Big Brother & the Holding Company's influence endured, with reissues and live recordings helping to preserve their legacy in the history of rock music.
Big Brother & the Holding Company is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, MEXICO, BRAZIL. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (21 avg likes per post); Instagram builds the community layer. Affinity data highlights Juneshine, Qualcomm, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,210 · Engagements 21 · Rate 0.1% Posts 4,755 · Views 0 · Avg Likes 21 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 31% 18-24: 12% 45-64: 10% |
Largest: 25-34 (46%); next: 35-44 (31%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (96%) MEXICO (1%) BRAZIL (1%) CANADA (0%) UNITED KINGDOM (0%) |
Top regions: UNITED STATES (96%), MEXICO (1%), BRAZIL (1%) |
| Platform Engagement | Instagram: 21 avg likes/post | best engagement: Instagram 21 avg likes |
Top Brand Affinities
Juneshine
Qualcomm
Live Nation
Weedmaps
Coachella
Jameson
Pioneer
Amazon Music
Coors
Benihana
Comedy Central
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Juneshine | 335.87 | |
| Qualcomm | 44.51 | |
| Live Nation | 33.50 | |
| Weedmaps | 26.76 | |
| Coachella | 15.12 | |
| Jameson | 14.59 | |
| Pioneer | 11.67 | |
| Amazon Music | 11.20 | |
| Coors | 10.59 | |
| Benihana | 10.45 | |
| Comedy Central | 9.25 | |
| Pro Tools | 8.68 | |
| iHeartRadio Music Awards | 7.39 | |
| Bud Light | 7.29 | |
| Volcom | 6.77 | |
| Ableton | 6.71 | |
| Pilsner Urquell | 6.70 | |
| Nixon | 6.37 | |
| Margaritaville | 5.70 | |
| Free People | 5.45 | |
| NORDSTROM | 5.44 | |
| The Home Depot | 5.36 | |
| Spotify Music | 5.20 | |
| NFL | 4.81 | |
| Hilton | 4.76 | |
| SoundCloud | 4.57 | |
| Costco | 4.54 | |
| Chipotle Mexican Grill | 4.43 | |
| Hurley | 4.38 | |
| LEGOLAND | 4.32 | |
| Taco Bell | 4.30 | |
| Los Angeles Lakers | 4.11 | |
| Lululemon Athletica | 4.09 | |
| Summit Entertainment | 4.06 | |
| ESPN | 3.97 | |
| Gillette | 3.87 | |
| NBC | 3.80 | |
| Airbnb | 3.79 | |
| Subaru | 3.60 | |
| Bacardi | 3.47 | |
| Campari | 3.38 | |
| Martini | 3.33 | |
| Beats Electronics | 3.32 | |
| PetSmart | 3.13 | |
| Showtime | 3.13 | |
| Target | 3.12 | |
| Uber | 3.10 | |
| Cadillac | 3.10 | |
| Bellagio | 2.99 | |
| Aperol | 2.95 |
Official Profiles
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LoginArtist: Big Brother & the Holding Company
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Big Brother & the Holding Company, Jenny Kerr | HopMonk Tavern - Sebastopol | Sebastopol, United States | |
| 2026-01-19 01:00 UTC | Big Brother & the Holding Company | HopMonk Tavern - Novato | Novato, United States | |
| 2026-01-19 01:00 UTC | Big Brother & the Holding Company | HopMonk Tavern - Sebastopol | Sebastopol, United States | — |
