Big B

Big B — country artist from US.

The album 'Wellness Check' and single "Pretend" featuring Killer Mike, Jakobs Castle, and Little Stranger are now available.

Influence: 51.93% Fanbase: 24.53% Trending: 65.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

28,800

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:52:35 UTC

Genres

countryredneckrockrap rockhip-hop & raphip-hop/rap

Biography

The album 'Wellness Check' and single "Pretend" featuring Killer Mike, Jakobs Castle, and Little Stranger are now available.

Top Brand Affinities

Report Date: 2025-08-16

Big B is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (78%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (7,447 avg views per post); Youtube builds the community layer. Affinity data highlights Red Bull (energy drinks), Levi's (apparel), Spotify (music streaming), suggesting immediate traction in Merchandise (t-shirts, hats), Vinyl records of latest album, Exclusive behind-the-scenes content. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big B score 0.52% — Low bucket.

Product: Merchandise (t-shirts, hats)Product: Vinyl records of latest albumProduct: Exclusive behind-the-scenes content

Followers:28,800

Engagements:151

Rate:0.5%

Posts:96

Avg Likes:125

Avg Comments:17

Avg Views:7,447

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,800 · Engagements 151 · Rate 0.5% Posts 96 · Views 7,447 · Avg Likes 125 · Avg Comments 17 · Avg Views 7,447	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 30% 35-44: 17% 45-64: 7%	Largest: 25-34 (44%); next: 18-24 (30%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (65%) CANADA (6%) UNITED KINGDOM (4%) GERMANY (3%) BRAZIL (3%)	Top regions: UNITED STATES (65%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement	Youtube: 7,447 avg views/post	Best reach: Youtube 7,447 avg views; best engagement: Youtube 125 avg likes