Bien
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
2,096,301
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:11 UTC
Genres
Scores
Biography
Bien engages 25-34 & 18-24 audiences with repeatable results in KENYA, UNITED STATES, TANZANIA. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (276,600 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Airtel, Amazon Music, Pioneer, indicating authentic resonance in Collaborate with local fashion brands, Launch a signature fragrance line, Create exclusive music merchandise. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,096,301 · Engagements 43,209 · Rate 2.1% Posts 233 · Views 436,455 · Avg Likes 42,069 · Avg Comments 432 · Avg Views 436,455 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 44% 35-44: 4% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (44%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
KENYA (76%) UNITED STATES (9%) TANZANIA (3%) NIGERIA (2%) UGANDA (2%) |
Top regions: KENYA (76%), UNITED STATES (9%), TANZANIA (3%) |
| Platform Engagement | Instagram: 10,682 avg likes/post · Tiktok: 276,600 avg views/post · Youtube: 159,855 avg views/post | Best reach: Tiktok 276,600 avg views; best engagement: Tiktok 27,600 avg likes |
Top Brand Affinities
Airtel
Amazon Music
Pioneer
Jameson
Fenty beauty
Smirnoff
CNN
Hennessy
Sunnies Studios
Nivea
MTV
shein
Recommendations
Products & Services
- Collaborate with local fashion brands
- Launch a signature fragrance line
- Create exclusive music merchandise
- Offer virtual meet-and-greet experiences
- Develop a mobile app for fan engagement
- Host music workshops and masterclasses
- Partner with streaming services for exclusive releases
- Create a podcast discussing music and culture
Marketing Angles
- Emphasize cultural roots and authenticity
- Leverage social media for fan interaction
- Highlight collaborations with other artists
- Utilize storytelling in marketing campaigns
- Focus on community engagement and support
- Promote sustainability in merchandise
Content Themes
- Behind-the-scenes of music creation
- Cultural influences in music
- Fan stories and testimonials
- Music and social issues
- Live performance highlights
- Collaborative projects with other artists
Partnership Brands
- Airtel
- Amazon Music
- Pioneer
- Jameson
- Fenty Beauty
- Smirnoff
- CNN
- Hennessy
- Sunnies Studios
- Nivea
- MTV
- Shein
- KENZO
- ASOS
- Subaru
- Balenciaga
- Nokia
- Forever 21
- Paramount Pictures
- FashionNova
- Red Bull
| Brand | Category | Score |
|---|---|---|
| Airtel | Telecom & Internet Services | 15.76 |
| Amazon Music | Entertainment & Media | 8.08 |
| Pioneer | Audio & Music Gear | 5.93 |
| Jameson | Alcoholic Beverages | 5.46 |
| Fenty beauty | Beauty & Personal Care | 4.82 |
| Smirnoff | Alcoholic Beverages | 3.95 |
| CNN | Entertainment & Media | 3.90 |
| Hennessy | Alcoholic Beverages | 3.33 |
| Sunnies Studios | Apparel & Fashion | 3.27 |
| Nivea | Beauty & Personal Care | 2.84 |
| MTV | Entertainment | 2.63 |
| shein | Apparel & Fashion | 2.29 |
| KENZO | Apparel & Fashion | 2.22 |
| ASOS | Apparel & Fashion | 2.19 |
| Subaru | Automotive | 2.16 |
| Balenciaga | Apparel & Fashion | 2.11 |
| Nokia | Mobile Phones & Accessories | 2.00 |
| Forever 21 | Apparel & Fashion | 1.96 |
| Paramount Pictures | Entertainment & Media | 1.83 |
| FashionNova | Apparel & Fashion | 1.81 |
| SheInside | Apparel & Fashion | 1.80 |
| Sneakerhead | Footwear | 1.75 |
| Red Bull | Beverages | 1.52 |
| Under Armour | Apparel & Fashion | 1.51 |
| Rolex | Jewelry & Watches | 1.47 |
| H&M | Apparel & Fashion | 1.46 |
| Coachella | Apparel & Fashion | 1.46 |
| Land Rover | Automotive | 1.44 |
| Airbnb | Travel & Hospitality | 1.42 |
| Target | Apparel | 1.37 |
| BBC | Apparel & Fashion | 1.36 |
| Calvin Klein | Apparel & Fashion | 1.31 |
| SoundCloud | Entertainment & Media | 1.29 |
| Versace | Apparel & Fashion | 1.26 |
| The Olympic Games | Sports & Outdoors | 1.25 |
| Coca-Cola | Beverages | 1.25 |
| Vogue | Apparel & Fashion | 1.21 |
| National Geographic | Entertainment & Media | 1.20 |
| Yves Saint Laurent | Apparel & Fashion | 1.17 |
| Microsoft | Technology | 1.13 |
| Guinness | Alcoholic Beverages | 1.11 |
| Maybelline | Beauty & Personal Care | 1.05 |
| Tommy Hilfiger | Apparel & Fashion | 1.02 |
| Pepsi | Beverages | 1.01 |
| Los Angeles Lakers | Sports & Outdoors | 1.01 |
| Spotify Music | Entertainment & Media | 0.99 |
| Technology | 0.97 | |
| NBA | Sports & Outdoors | 0.95 |
| Toyota | Automotive | 0.93 |
| Samsung Group | Consumer Electronics | 0.87 |
Official Profiles
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LoginArtist: Bien
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:53:34 | Dunia | Hot 96 | Nairobi, KE | 8 |
| 2025-08-23 03:43:43 | Dunia | Hot 96 | Nairobi, KE | 190 |
| 2025-08-23 03:43:35 | Safari | Radio Jambo | Nairobi, KE | 150 |
| 2025-08-23 03:24:32 | Wahala | Hot 96 | Nairobi, KE | 190 |
| 2025-08-23 03:13:53 | Dimension | Hot 96 | Nairobi, KE | 6 |
| 2025-08-23 02:44:03 | Extra Pressure | Classic 105 FM | Nairobi, KE | 166 |
| 2025-08-23 02:42:36 | Thick Thighs | Radio Jambo | Nairobi, KE | 2 |
| 2025-08-23 02:39:45 | Nairobi | Soundcity FM Lagos | Lagos, NG | 195 |
| 2025-08-23 02:24:30 | Nairobi | Radio Jambo | Nairobi, KE | 197 |
| 2025-08-23 02:24:20 | Dimension | Radio Jambo | Nairobi, KE | 2 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |