Białas

Białas — hip-hop & rap artist from PL.

Białas is one of the most popular rappers in the country, known for collaborating with a plethora of Polish rap stars. His distinctive style, honed through…

Influence: 52.67% Fanbase: 36.57% Trending: 60.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 18.61% • Very Strong

As of 2025-08-15

469,634

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 03:55:55 UTC

Genres

hip-hop & raphip-hop/rappolish hip hoppolish traphip hoptrap

Biography

Białas is one of the most popular rappers in the country, known for collaborating with a plethora of Polish rap stars. His distinctive style, honed through years of underground work and a strong work ethic, led to a platinum-selling solo debut album "H8M4" and the joint project "POLON" with Lank. With a gold record for the album #nowanormalność with Solar, Białas continued his success with the release of "HYPER 2000" with Lank in September 2018. After a brief hiatus, he returned in early 2020 with the conceptual mini-album "H8," followed by the highly anticipated "H8M5" in August 2020, which debuted at number one on the OLiS chart and remained there for five consecutive weeks, breaking records.

Following the success of "H8M5," Białas released the album "Murem Za Bonusem" to support Bonus RPK's family. After a two-year break, he returned with the solo project "Głowa rodziny," a mini-album serving as a precursor to a larger release. In February 2023, Białas announced the preorder launch date for his upcoming album "Newcomer," set to premiere on April 28th of that year, featuring a unique presentation as a playlist instead of traditional singles.

Top Brand Affinities

Report Date: 2025-08-15

Białas indexes high with fans in the 18-24 range in POLAND, UNITED KINGDOM, GERMANY. The skew is heavily male (63%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 16,994 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ballantine's, Golden Rose, Jim Beam, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Białas when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Białas score 3.62% — Very Strong bucket.

Brand: Ballantine'sBrand: Golden RoseBrand: Jim Beam

Followers:469,634

Engagements:16,994

Rate:3.6%

Posts:13

Avg Likes:16,994

Avg Comments:50

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 469,634 · Engagements 16,994 · Rate 3.6% Posts 13 · Views 0 · Avg Likes 16,994 · Avg Comments 50 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 6% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	POLAND (89%) UNITED KINGDOM (2%) GERMANY (2%) UNITED STATES (1%) NETHERLANDS (1%)	Top regions: POLAND (89%), UNITED KINGDOM (2%), GERMANY (2%)
Platform Engagement	Instagram: 16,994 avg likes/post	best engagement: Instagram 16,994 avg likes

Top Brand Affinities

Ballantine's

Alcoholic Beverages

Score: 18.61

Golden Rose

Beauty & Personal Care

Score: 11.62

Jim Beam

Alcoholic Beverages

Score: 9.77

G-shock

Accessories (Bags, Eyewear, Etc.)

Score: 8.55

Opel

Automotive

Score: 7.58

Emporio Armani

Apparel & Fashion

Score: 5.72

Kappa

Apparel & Fashion

Score: 5.66

Champion

Apparel & Fashion

Score: 5.65

Stüssy

Apparel & Fashion

Score: 4.79

Subaru

Automotive

Score: 4.51

Counter-Strike

Gaming & Esports (Software/Titles)

Score: 4.47

Tommy Hilfiger

Apparel & Fashion

Score: 4.30

Brand	Category	Score
Ballantine's	Alcoholic Beverages	18.61
Golden Rose	Beauty & Personal Care	11.62
Jim Beam	Alcoholic Beverages	9.77
G-shock	Accessories (Bags, Eyewear, Etc.)	8.55
Opel	Automotive	7.58
Emporio Armani	Apparel & Fashion	5.72
Kappa	Apparel & Fashion	5.66
Champion	Apparel & Fashion	5.65
Stüssy	Apparel & Fashion	4.79
Subaru	Automotive	4.51
Counter-Strike	Gaming & Esports (Software/Titles)	4.47
Tommy Hilfiger	Apparel & Fashion	4.30
Jack Daniels	Beverages	4.26
Hugo Boss	Apparel & Fashion	3.99
Calvin Klein	Apparel & Fashion	3.93
Fila	Apparel & Fashion	3.76
Polo Ralph Lauren	Apparel & Fashion	3.52
Audi	Automotive	3.31
Lacoste	Apparel & Fashion	3.22
Nike	Apparel & Fashion	3.19
Adidas	Apparel & Fashion	3.17
FIFA	Gaming & Esports (Software/Titles)	2.91
Pull&Bear	Apparel & Fashion	2.90
Bershka	Apparel & Fashion	2.74
Rover	Automotive	2.51
Vans	Footwear	2.51
BMW	Automotive	2.50
Tesco	Grocery & Pantry	2.43
Reebok	Apparel & Fashion	2.42
New Balance	Footwear	2.39
Monster Beverage	Beverages	2.35
Carhartt	Apparel & Fashion	2.27
Armani	Apparel & Fashion	2.20
Puma	Apparel & Fashion	2.20
Supreme	Apparel & Fashion	2.15
Aperol	Alcoholic Beverages	2.03
Levi's	Apparel & Fashion	2.03
Sneakerhead	Footwear	2.03
Fiat	Automotive	2.03
ASICS	Apparel & Fashion	1.96
Coca-Cola	Beverages	1.91
Mercedes-Benz	Automotive	1.83
Guess	Apparel & Fashion	1.81
KFC	Restaurants & Food Service	1.79
The North Face	Apparel & Fashion	1.63
Pepsi	Beverages	1.54
Red Bull	Beverages	1.52
PlayStation	Gaming & Esports (Software/Titles)	1.49
Ray-Ban	Accessories (Bags, Eyewear, Etc.)	1.47
Volkswagen	Automotive	1.42