Bia

Bia — r&b, funk & soul artist from US.

BIA, the Boston-born international star signed to Epic Records in 2020, is known for her self-assured bars and emotionally resonant music. Since her breakout…

Influence: 61.65% Fanbase: 41.34% Trending: 71.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

1,141,500

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 03:58:46 UTC

Genres

r&b, funk & soulr&balternativeescape roomhip-hop & raphip-hop/raprap latinaelectronictrap queen

Biography

BIA, the Boston-born international star signed to Epic Records in 2020, is known for her self-assured bars and emotionally resonant music. Since her breakout year in 2021, she has become one of the most versatile acts in Hip Hop with cohesive projects and hit collaborations, such as “Whole Lotta Money” with Nicki Minaj. BIA has secured multiple Billboard Hot 100 placements and expanded her brand into beauty with Urban Outfitters' Beauty For Certain line, inspired by her 2021 project. Her recent accomplishments include a feature on the Bad Boys: Ride or Die soundtrack and a memorable performance with Nicki Minaj on the Pink Friday 2 Tour.

BIA's journey from hustling in the Boston area to international stardom showcases her dedication to personal and artistic growth. Her mantra of manifesting the life you desire shines through in her music and collaborations, solidifying her status as a sought-after artist in the industry. With a string of successes and a growing fan base, BIA continues to make waves in the music scene while staying true to her narrative-rich and emotionally impactful style.

Top Brand Affinities

Report Date: 2025-08-15

Bia commands interest from 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, KENYA. With a heavily female (58%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (21,850 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bia score 0.13% — Low bucket.

Followers:1,141,500

Engagements:1,535

Rate:0.1%

Posts:776

Avg Likes:1,366

Avg Comments:54

Avg Views:23,937

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,141,500 · Engagements 1,535 · Rate 0.1% Posts 776 · Views 23,937 · Avg Likes 1,366 · Avg Comments 54 · Avg Views 23,937	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 6% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (53%) SOUTH AFRICA (5%) KENYA (3%) NIGERIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (53%), SOUTH AFRICA (5%), KENYA (3%)
Platform Engagement	Tiktok: 21,850 avg views/post · Youtube: 2,087 avg views/post	Best reach: Tiktok 21,850 avg views; best engagement: Tiktok 1,175 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Brand	Category	Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Artist: Bia

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-23 03:42:39	Safari	Mouv’ sans blabla	Paris, FR	162
2025-08-23 03:36:34	GEEKALEEK (feat. BIA)	WXXX	Burlington, VT, US	46
2025-08-23 03:32:07	BIRTHDAY BEHAVIOR	Power 107.5	Colombus, OH, US	87
2025-08-23 03:12:45	BIRTHDAY BEHAVIOR	92Q Jams Baltimore	Baltimore, MD, US	80
2025-08-23 03:08:01	GEEKALEEK (feat. BIA)	KRRL-FM Real 92.3	Los Angeles, CA, US	93
2025-08-23 03:07:22	BIRTHDAY BEHAVIOR	The Heat	Washington, D.C., US	144
2025-08-23 03:05:06	WE ON GO	WJMN	Boston, MA, US	3
2025-08-23 02:34:14	GEEKALEEK (feat. BIA)	POWER106	Los Angeles, CA, US	37
2025-08-23 02:09:22	GEEKALEEK (feat. BIA)	WJMN	Boston, MA, US	109
2025-08-23 02:08:53	BIRTHDAY BEHAVIOR	92Q Jams Baltimore	Baltimore, MD, US	25