Bi-2 Brand Affinity ranks highest Aeroflot at 24.57% . Very Strong. Score DMDB 61.86% | Fanbase 65.86%

Bi-2 — pop artist from BY.

Formed in 1989, Russian band Bi-2 released their first full-length album in 2000 upon returning to Russia from their travels in Israel and Australia. Over the…

Bi-2

Recognizable

Country: BY | Artist ID: 11e81bc6-648c-88c4-9049-a0369fe50396

Find Artist

Genres

popbelarusian poprockrockrussian rockclassic russian rockrussian alternative rockbelarusian rock

Influential: 61.86% Fanbase: 65.86% Trending: 59.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 24.57% • Very Strong

As of 2025-09-09

2,141,403

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.86% | Fanbase 65.86% | Trending 59.85% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1989, Russian band Bi-2 released their first full-length album in 2000 upon returning to Russia from their travels in Israel and Australia. Over the years, they have released several albums, including "Мяу кисс ми" (2001), "Иномарки" (2004), "Молоко" (2006), "Лунапарк" (2009), "OST "О чем говорят мужчины"" (2011), "Spirit" (2011), "#16плюс" (2014), and "Горизонт событий" (2017).

In 2022, Bi-2 is set to release a new album. Fans can find the band on social media platforms under the handle @b2band and stay updated on their concert schedule at bdva.ru, where all rescheduled shows will take place as planned.

Report Date: 2025-09-09

Bi-2 resonates with 25-34 & 18-24 audiences and sustains presence in RUSSIA, UKRAINE, UNITED STATES. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 37,050 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Aeroflot, Ryanair, The Witcher maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bi-2 score 0.27% — Low bucket.

Brand: AeroflotBrand: RyanairBrand: The Witcher

Followers:2,141,403

Engagements:5,870

Rate:0.3%

Posts:6,256

Avg Likes:5,479

Avg Comments:147

Avg Views:65,281

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,141,403 · Engagements 5,870 · Rate 0.3% Posts 6,256 · Views 65,281 · Avg Likes 5,479 · Avg Comments 147 · Avg Views 65,281	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 33% 35-44: 18% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (33%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	RUSSIA (54%) UKRAINE (15%) UNITED STATES (5%) KAZAKHSTAN (4%) BELARUS (4%)	Top regions: RUSSIA (54%), UKRAINE (15%), UNITED STATES (5%)
Platform Engagement	Instagram: 1,496 avg likes/post · Tiktok: 37,050 avg views/post · Youtube: 28,231 avg views/post	Best reach: Tiktok 37,050 avg views; best engagement: Tiktok 3,343 avg likes

Top Brand Affinities

Aeroflot

Score: 24.57

Ryanair

Score: 4.97

The Witcher

Score: 3.91

AliExpress

Score: 3.45

Boeing

Score: 2.38

FIFA

Score: 2.18

Bellagio

Score: 1.90

Cadillac

Score: 1.84

Aperol

Score: 1.70

Snapseed

Score: 1.68

Xiaomi

Score: 1.65

BBC

Score: 1.61

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Aeroflot		24.57
Ryanair		4.97
The Witcher		3.91
AliExpress		3.45
Boeing		2.38
FIFA		2.18
Bellagio		1.90
Cadillac		1.84
Aperol		1.70
Snapseed		1.68
Xiaomi		1.65
BBC		1.61
Volvo		1.48
Lexus		1.44
Tesla Motors		1.42
Subaru		1.38
Mitsubishi Motors		1.35
KFC		1.35
Fujifilm		1.34
Hyundai		1.23
Harley-Davidson		1.17
Volkswagen		1.16
BMW		1.15
Guinness		1.15
SWAROVSKI		1.13
Nissan		1.08
HBO		1.07
Vogue		1.02
Yves Saint Laurent		0.98
Marvel Entertainment		0.96
Airbnb		0.95
Red Bull		0.93
Adobe		0.92
Paypal		0.89
Mazda		0.89
Sony		0.89
Pepsi		0.88
Activision Blizzard		0.87
Lego		0.87
Coca-Cola		0.86
Mercedes-Benz		0.86
National Geographic		0.81
IKEA		0.81
Audi		0.80
H&M		0.78
Nikon		0.78
Ferrari		0.70
Google		0.66
Toyota		0.66
musical.ly		0.65