Bi-2
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,141,403
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:42:07 UTC
Genres
Biography
In 2022, Bi-2 is set to release a new album. Fans can find the band on social media platforms under the handle @b2band and stay updated on their concert schedule at bdva.ru, where all rescheduled shows will take place as planned.
Bi-2 resonates with 25-34 & 18-24 audiences and sustains presence in RUSSIA, UKRAINE, UNITED STATES. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 37,050 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Aeroflot, Ryanair, The Witcher maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,141,403 · Engagements 5,870 · Rate 0.3% Posts 6,256 · Views 65,281 · Avg Likes 5,479 · Avg Comments 147 · Avg Views 65,281 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 33% 35-44: 18% 45-64: 6% |
Largest: 25-34 (39%); next: 18-24 (33%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
RUSSIA (54%) UKRAINE (15%) UNITED STATES (5%) KAZAKHSTAN (4%) BELARUS (4%) |
Top regions: RUSSIA (54%), UKRAINE (15%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 1,496 avg likes/post · Tiktok: 37,050 avg views/post · Youtube: 28,231 avg views/post | Best reach: Tiktok 37,050 avg views; best engagement: Tiktok 3,343 avg likes |
Top Brand Affinities
Aeroflot
Ryanair
The Witcher
AliExpress
Boeing
FIFA
Bellagio
Cadillac
Aperol
Snapseed
Xiaomi
BBC
| Brand | Category | Score |
|---|---|---|
| Aeroflot | 24.57 | |
| Ryanair | 4.97 | |
| The Witcher | 3.91 | |
| AliExpress | 3.45 | |
| Boeing | 2.38 | |
| FIFA | 2.18 | |
| Bellagio | 1.90 | |
| Cadillac | 1.84 | |
| Aperol | 1.70 | |
| Snapseed | 1.68 | |
| Xiaomi | 1.65 | |
| BBC | 1.61 | |
| Volvo | 1.48 | |
| Lexus | 1.44 | |
| Tesla Motors | 1.42 | |
| Subaru | 1.38 | |
| Mitsubishi Motors | 1.35 | |
| KFC | 1.35 | |
| Fujifilm | 1.34 | |
| Hyundai | 1.23 | |
| Harley-Davidson | 1.17 | |
| Volkswagen | 1.16 | |
| BMW | 1.15 | |
| Guinness | 1.15 | |
| SWAROVSKI | 1.13 | |
| Nissan | 1.08 | |
| HBO | 1.07 | |
| Vogue | 1.02 | |
| Yves Saint Laurent | 0.98 | |
| Marvel Entertainment | 0.96 | |
| Airbnb | 0.95 | |
| Red Bull | 0.93 | |
| Adobe | 0.92 | |
| Paypal | 0.89 | |
| Mazda | 0.89 | |
| Sony | 0.89 | |
| Pepsi | 0.88 | |
| Activision Blizzard | 0.87 | |
| Lego | 0.87 | |
| Coca-Cola | 0.86 | |
| Mercedes-Benz | 0.86 | |
| National Geographic | 0.81 | |
| IKEA | 0.81 | |
| Audi | 0.80 | |
| H&M | 0.78 | |
| Nikon | 0.78 | |
| Ferrari | 0.70 | |
| 0.66 | ||
| Toyota | 0.66 | |
| musical.ly | 0.65 |
Official Profiles
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LoginArtist: Bi-2
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 08:00 UTC | Bi-2 | Unibet Arena | Tallinn, Estonia | |
| 2025-12-21 03:00 UTC | Bi-2, Bi2 | Arēna Rīga | Riga, Latvia | |
| 2025-12-21 03:00 UTC | Bi-2 | Xiaomi Arena | Riga, Latvia | |
| 2025-12-31 08:00 UTC | Bi-2 | GULFSTREAM PARK RACING AND CASINO | hallandale beach, United States | |
| 2026-01-01 05:00 UTC | Bi-2 | Sport of Kings | hallandale beach, United States | |
| 2026-01-04 04:00 UTC | Bi-2 | Royale Boston | Boston, United States | |
| 2026-01-05 04:00 UTC | Bi-2 | Joe's Live | Rosemont, United States | |
| 2026-01-07 04:00 UTC | Bi-2 | Queen Elizabeth Theatre | Toronto, Canada | |
| 2026-01-09 04:00 UTC | Bi-2 | Warehouse Live | Houston, United States | |
| 2026-01-11 04:00 UTC | Bi-2 | Showbox SoDo | Seattle, United States | |
| 2026-01-12 04:00 UTC | Bi-2 | The Uc Theatre | Berkeley, United States | |
| 2026-01-15 04:00 UTC | Bi-2 | Avalon Hollywood | Los Angeles, United States | |
| 2026-01-17 04:00 UTC | Bi-2 | Terminal 5 | New York, United States | |
| 2026-01-19 04:00 UTC | Bi-2 | The Ritz Ybor | Tampa, United States |
