
Bhad Bhabie
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
34,521,751
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2020, Bregoli sought treatment for childhood trauma and prescription drug addiction before returning to music with the track "Do It Like Me." She later established her own label, Bhad Music, and released the single "Miss Understood" in 2021, which achieved success on the Billboard Digital Songs chart.
Bhad Bhabie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,900,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with True Religion, Steve Madden, Champion maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 34,521,751 · Engagements 482,073 · Rate 1.4% Posts 289 · Views 1,925,765 · Avg Likes 474,074 · Avg Comments 3,219 · Avg Views 1,925,765 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 61% 25-34: 19% 13-17: 15% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (19%) |
Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
Top Countries |
UNITED STATES (41%) BRAZIL (7%) UNITED KINGDOM (5%) AUSTRALIA (4%) CANADA (3%) |
Top regions: UNITED STATES (41%), BRAZIL (7%), UNITED KINGDOM (5%) |
Platform Engagement | Instagram: 301,251 avg likes/post · Tiktok: 1,900,000 avg views/post · Youtube: 25,765 avg views/post | Best reach: Tiktok 1,900,000 avg views; best engagement: Instagram 301,251 avg likes |
Top Brand Affinities
True Religion
Steve Madden
Champion
Milani Cosmetics
Maison Margiela
Infiniti
Fendi
Kappa
ULTA Beauty
Coach
AMC
FashionNova
Brand | Category | Score |
---|---|---|
True Religion | 17.94 | |
Steve Madden | 8.56 | |
Champion | 6.97 | |
Milani Cosmetics | 6.01 | |
Maison Margiela | 5.94 | |
Infiniti | 5.62 | |
Fendi | 5.43 | |
Kappa | 5.42 | |
ULTA Beauty | 5.29 | |
Coach | 4.92 | |
AMC | 4.30 | |
FashionNova | 4.27 | |
American Eagle | 4.17 | |
Too Faced Cosmetics | 3.91 | |
Benefit Cosmetics | 3.86 | |
NARS Cosmetics | 3.73 | |
Versace | 3.67 | |
Urban Outfitters | 3.41 | |
Lululemon Athletica | 2.96 | |
Hennessy | 2.89 | |
Victoria's Secret | 2.86 | |
SoundCloud | 2.81 | |
Yves Saint Laurent | 2.74 | |
Dr. Martens | 2.71 | |
The North Face | 2.49 | |
Michael Kors | 2.47 | |
Balenciaga | 2.41 | |
Gymshark | 2.39 | |
Hermès | 2.36 | |
Christian Dior | 2.35 | |
shein | 2.34 | |
Forever 21 | 2.21 | |
Kylie Cosmetics | 2.19 | |
ASOS | 2.18 | |
Target | 2.14 | |
Philips | 2.13 | |
Nickelodeon | 2.12 | |
Christian Louboutin | 2.12 | |
Guess | 2.08 | |
Urban Decay Cosmetics | 1.99 | |
Beats Electronics | 1.94 | |
SheInside | 1.92 | |
Burberry | 1.88 | |
Sneakerhead | 1.82 | |
Cartier | 1.82 | |
Walmart | 1.80 | |
Kodak | 1.79 | |
Tesla Motors | 1.75 | |
Fenty beauty | 1.75 | |
Pepsi | 1.72 |
Official Profiles
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LoginArtist: Bhad Bhabie
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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