Beverley Knight
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
197,160
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:46:39 UTC
Genres
Biography
Beverley Knight's illustrious career in music and theatre has solidified her status as a powerhouse in the industry. With numerous accolades, including an MBE for her contribution to music, Knight's talent and versatility have earned her a well-deserved place among British music royalty. Fans can catch her latest album 'The Fifth Chapter' and witness her dynamic performances on the '50' tour, while eagerly anticipating her return to the stage in 'Sister Act'. Knight's ability to captivate audiences with her soulful voice and commanding stage presence continues to showcase her enduring impact on the music and theatre worlds.
Beverley Knight keeps 25-34 & 35-44 audiences engaged throughout UNITED KINGDOM, BRAZIL, UNITED STATES. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,184 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with ITV, Sweaty Betty, Virgin Atlantic supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 197,160 · Engagements 1,559 · Rate 0.8% Posts 2,626 · Views 9,818 · Avg Likes 1,542 · Avg Comments 85 · Avg Views 9,818 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 25% 18-24: 22% 45-64: 15% |
Largest: 25-34 (35%); next: 35-44 (25%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED KINGDOM (34%) BRAZIL (12%) UNITED STATES (9%) FRANCE (6%) ITALY (3%) |
Top regions: UNITED KINGDOM (34%), BRAZIL (12%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 1,338 avg likes/post · Tiktok: 1,634 avg views/post · Youtube: 8,184 avg views/post | Best reach: Youtube 8,184 avg views; best engagement: Instagram 1,338 avg likes |
Top Brand Affinities
ITV
Sweaty Betty
Virgin Atlantic
Marks & Spencer
Waitrose
Sainsbury's
Victoria Beckham
Kurt Geiger
Selfridges
ASDA
Sky Sports
Mixcloud
| Brand | Category | Score |
|---|---|---|
| ITV | 73.35 | |
| Sweaty Betty | 39.94 | |
| Virgin Atlantic | 37.97 | |
| Marks & Spencer | 27.21 | |
| Waitrose | 26.41 | |
| Sainsbury's | 24.61 | |
| Victoria Beckham | 23.15 | |
| Kurt Geiger | 22.86 | |
| Selfridges | 22.46 | |
| ASDA | 21.14 | |
| Sky Sports | 20.71 | |
| Mixcloud | 20.24 | |
| Next | 19.77 | |
| Amazon Music | 17.26 | |
| British Airways | 16.92 | |
| All Saints | 16.53 | |
| Morrisons | 15.21 | |
| Vauxhall | 14.94 | |
| BBC | 14.65 | |
| Eurostar | 13.36 | |
| River Island | 13.12 | |
| TUI | 13.01 | |
| Ted Baker | 12.60 | |
| Costa Coffee | 12.10 | |
| Tate Modern | 10.89 | |
| Easyjet | 10.66 | |
| Jimmy Choo | 9.14 | |
| Sanderson | 9.10 | |
| Barbour | 8.69 | |
| Harrods | 8.66 | |
| NBC | 8.40 | |
| Tesco | 8.40 | |
| Alexander McQueen | 7.99 | |
| Vivienne Westwood | 7.94 | |
| ASOS | 7.92 | |
| ALDI | 7.91 | |
| Barbie | 7.39 | |
| boohoo | 7.37 | |
| Cadbury | 7.26 | |
| Primark | 7.11 | |
| Pioneer | 7.10 | |
| Clarks | 5.75 | |
| MISSGUIDED | 5.56 | |
| Baileys | 5.21 | |
| Lush | 5.11 | |
| Guinness | 4.95 | |
| Spotify Music | 4.87 | |
| Four Seasons | 4.76 | |
| MTV | 4.65 | |
| Hilton | 4.59 |
Official Profiles
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LoginArtist: Beverley Knight
The map shows every radio station that aired Beverley Knight today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:06:04 | Flavour of the Old School (Radio Version) - Remastered | Urban Hit | Paris, FR | 239 |
| 2025-08-23 02:38:42 | Piece of My Heart | Easy 97.2 | Athens, GR | 204 |
| 2025-08-23 02:27:35 | Everything's Gonna Be Alright (feat. London Community Gospel Choir) [Extended Mix] | BBC Radio 2 | London, GB | 9 |
| 2025-08-23 02:22:18 | Shoulda Woulda Coulda | Brum Radio | Birmingham, GB | 208 |
| 2025-08-23 01:28:38 | Get Up | Ujima 98 FM | Bristol, GB | 222 |
| 2025-08-23 00:24:16 | Lately (with The Leo Green Orchestra) | RMC Italia | Milan, IT | 276 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
