Betty Wright
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
348,000
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 18:46:20 UTC
Genres
Biography
Starting her career at a young age, Wright's success continued with chart-topping albums like Hard to Stop and Betty Wright Live in the '70s, followed by a string of R&B hits in the '80s and '90s. She remained active in the 2000s, collaborating with artists such as Erykah Badu and Trick Daddy. Leading up to her passing in 2020, Wright's legacy endured through her music and contributions to the industry, solidifying her status as a legendary figure in soul and R&B music.
Betty Wright commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (67%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (146,034 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Spotify, Apple Music, Vinyl Me, Please points squarely at Vinyl records of classic hits, Merchandise featuring iconic album art, Streaming playlists of R&B and soul classics. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 348,000 · Engagements 1,282 · Rate 0.4% Posts 6 · Views 146,034 · Avg Likes 1,214 · Avg Comments 58 · Avg Views 146,034 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 23% 35-44: 22% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (23%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (80%) BRAZIL (5%) UNITED KINGDOM (2%) CANADA (2%) FRANCE (2%) |
Top regions: UNITED STATES (80%), BRAZIL (5%), UNITED KINGDOM (2%) |
| Platform Engagement | Youtube: 146,034 avg views/post | Best reach: Youtube 146,034 avg views; best engagement: Youtube 1,214 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of classic hits
- Merchandise featuring iconic album art
- Streaming playlists of R&B and soul classics
- Collaborative albums with contemporary artists
- Music documentaries about soul and R&B history
- Online masterclasses on songwriting and production
- Exclusive behind-the-scenes content
- Limited edition re-releases of classic albums
Marketing Angles
- Highlighting her influence on modern artists
- Celebrating her legacy during Black History Month
- Engaging storytelling through her career milestones
- Utilizing nostalgia marketing for older demographics
- Leveraging social media for fan interactions
- Creating themed events around her music
Content Themes
- The evolution of R&B and soul music
- Personal stories from fans about her impact
- Behind-the-scenes looks at her recording process
- Interviews with artists she mentored
- Exploring the cultural significance of her hits
- Celebrating female empowerment in music
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Urban Outfitters
- Soul Train
- BET
- Tidal
- Fender
- D'Addario
- Gibson
- Essence Magazine
- Motown Records
- Record Store Day
- Live Nation
- YouTube Music
- Amazon Music
- Bose
- Beats by Dre
- Sennheiser
- Coca-Cola
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Betty Wright
The map shows every radio station that aired Betty Wright today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:53:36 | Tonight Is the Night (live) | Select | London, GB | 190 |
| 2025-08-23 03:30:01 | Clean Up Woman | Jazz FM | London, GB | 159 |
| 2025-08-23 01:18:33 | Girls Can't Do What the Guys Do | Capital FM | Nairobi, KE | 117 |
| 2025-08-23 01:01:01 | Girls Can't Do What the Guys Do | Radio Brume | Lyon, FR | 121 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
