Betty Wright
Genres
r&b, funk & soulquiet stormr&b/soulclassic soulfunksoulmotownsouthern soulcontemporary r&b
Influential: 58.65%
Fanbase: 38.40%
Trending: 68.77%
Report Date: 2025-08-16
0
Total Streams
348,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 58.65% |
Fanbase 38.40% |
Trending 68.77% |
CAREER STAGE: MID_LEVEL
Biography
Betty Wright, a Miami native, rose to fame in the '70s with hits like "Clean Up Woman" and "Where Is the Love." Her six-decade career showcased her as a powerhouse singer, songwriter, producer, and mentor to artists like Joss Stone and Lil Wayne. Wright's influence extended through the decades, with Grammy-nominated recordings spanning from her early hits to her final album, Betty Wright: The Movie, released in 2011.
Starting her career at a young age, Wright's success continued with chart-topping albums like Hard to Stop and Betty Wright Live in the '70s, followed by a string of R&B hits in the '80s and '90s. She remained active in the 2000s, collaborating with artists such as Erykah Badu and Trick Daddy. Leading up to her passing in 2020, Wright's legacy endured through her music and contributions to the industry, solidifying her status as a legendary figure in soul and R&B music.
Starting her career at a young age, Wright's success continued with chart-topping albums like Hard to Stop and Betty Wright Live in the '70s, followed by a string of R&B hits in the '80s and '90s. She remained active in the 2000s, collaborating with artists such as Erykah Badu and Trick Daddy. Leading up to her passing in 2020, Wright's legacy endured through her music and contributions to the industry, solidifying her status as a legendary figure in soul and R&B music.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Betty Wright score
0.37% — Low bucket.
Product: Vinyl records of classic hits
Product: Merchandise featuring iconic album art
Product: Streaming playlists of R&B and soul classics
Followers:348,000
Engagements:1,282
Rate:0.4%
Posts:6
Views:146,034
Avg Likes:1,214
Avg Comments:58
Avg Views:146,034
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 348,000 · Engagements 1,282 · Rate 0.4% Posts 6 · Views 146,034 · Avg Likes 1,214 · Avg Comments 58 · Avg Views 146,034 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 41% 18-24: 23% 35-44: 22% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (23%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (80%) BRAZIL (5%) UNITED KINGDOM (2%) CANADA (2%) FRANCE (2%) |
Top regions: UNITED STATES (80%), BRAZIL (5%), UNITED KINGDOM (2%) |
| Platform Engagement | Youtube: 146,034 avg views/post | Best reach: Youtube 146,034 avg views; best engagement: Youtube 1,214 avg likes |
Recommendations
Products & Services
- Vinyl records of classic hits
- Merchandise featuring iconic album art
- Streaming playlists of R&B and soul classics
- Collaborative albums with contemporary artists
- Music documentaries about soul and R&B history
- Online masterclasses on songwriting and production
- Exclusive behind-the-scenes content
- Limited edition re-releases of classic albums
Marketing Angles
- Highlighting her influence on modern artists
- Celebrating her legacy during Black History Month
- Engaging storytelling through her career milestones
- Utilizing nostalgia marketing for older demographics
- Leveraging social media for fan interactions
- Creating themed events around her music
Content Themes
- The evolution of R&B and soul music
- Personal stories from fans about her impact
- Behind-the-scenes looks at her recording process
- Interviews with artists she mentored
- Exploring the cultural significance of her hits
- Celebrating female empowerment in music
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Urban Outfitters
- Soul Train
- BET
- Tidal
- Fender
- D'Addario
- Gibson
- Essence Magazine
- Motown Records
- Record Store Day
- Live Nation
- YouTube Music
- Amazon Music
- Bose
- Beats by Dre
- Sennheiser
- Coca-Cola
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
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Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| 11e8262f-071c-c9ec-8a7a-aa1c026db3d8 | 0.00 | 3.97 | +3.97 |
| 11e8262f-071e-f596-91a7-a0369fe50396 | 0.00 | 2.65 | +2.65 |
| 11e8262f-074a-fae2-a58c-aa1c026db3d8 | 0.00 | 3.17 | +3.17 |
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |