Betty Who
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
177,500
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:56:30 UTC
Genres
Scores
Biography
Betty Who is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, AUSTRALIA. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (4,424 avg views per post); Tiktok builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 177,500 · Engagements 400 · Rate 0.2% Posts 463 · Views 5,240 · Avg Likes 369 · Avg Comments 14 · Avg Views 5,240 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 35-44: 7% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (10%) AUSTRALIA (5%) PHILIPPINES (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (36%), BRAZIL (10%), AUSTRALIA (5%) |
| Platform Engagement | Tiktok: 4,424 avg views/post · Youtube: 816 avg views/post | Best reach: Tiktok 4,424 avg views; best engagement: Tiktok 319 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Betty Who
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:35:29 | Sweat | Joy 94.9 | Melbourne, AU | 159 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |