Better Than Ezra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
27,408
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
Updated 2025-10-03 21:22:37 UTC
Genres
Scores
Biography
Formed in 1988 by college students from Louisiana State University, Better Than Ezra overcame tragedy and lineup changes to achieve success. After relocating to Los Angeles and releasing their independent debut Deluxe in 1993, the band signed with Elektra Records, achieving platinum status with "Good." The group continued to release albums and tour, eventually partnering with Artemis Records for releases like Before the Robots in 2005 and Plays Paper Empire in 2009, leading up to their most recent album, Super Magick, in 2024 on Round Hill Records.
Better Than Ezra resonates with 35-44 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily female (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 268 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Southwest Airlines, Peloton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,408 · Engagements 268 · Rate 1.0% Posts 793 · Views 0 · Avg Likes 268 · Avg Comments 10 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 36% 25-34: 29% 45-64: 23% 18-24: 10% |
Largest: 35-44 (36%); next: 25-34 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (93%) CANADA (1%) UNITED KINGDOM (1%) AUSTRALIA (0%) PHILIPPINES (0%) |
Top regions: UNITED STATES (93%), CANADA (1%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 268 avg likes/post | best engagement: Instagram 268 avg likes |
Top Brand Affinities
Live Nation
Southwest Airlines
Peloton
Miller Lite
Verizon
Delta
Publix
Barstool Sports
Kroger
Amazon Music
Margaritaville
United
| Brand | Category | Score |
|---|---|---|
| Live Nation | 35.84 | |
| Southwest Airlines | 17.25 | |
| Peloton | 17.21 | |
| Miller Lite | 16.59 | |
| Verizon | 12.49 | |
| Delta | 11.25 | |
| Publix | 10.92 | |
| Barstool Sports | 10.62 | |
| Kroger | 10.09 | |
| Amazon Music | 10.06 | |
| Margaritaville | 9.86 | |
| United | 9.81 | |
| Sennheiser | 8.97 | |
| Houston Livestock Show and Rodeo | 8.95 | |
| ESPN | 8.16 | |
| NHL | 7.92 | |
| Busch | 7.47 | |
| Pro Tools | 7.43 | |
| Columbia Pictures | 7.33 | |
| Jameson | 7.32 | |
| J.Crew | 7.19 | |
| Paramount Pictures | 7.05 | |
| iHeartRadio Music Awards | 6.93 | |
| Coors | 6.92 | |
| Macy's | 6.78 | |
| T.J. Maxx | 6.73 | |
| Bud Light | 6.57 | |
| Hasbro | 6.55 | |
| FedEx | 6.48 | |
| Chick-fil-A | 6.23 | |
| Target | 6.17 | |
| Gillette | 5.84 | |
| Walgreens | 5.81 | |
| Kickstarter | 5.44 | |
| The Home Depot | 5.44 | |
| Anthropologie | 5.37 | |
| BarkBox | 5.29 | |
| Taco Bell | 5.28 | |
| MTV | 5.20 | |
| NBC | 5.09 | |
| NFL | 5.05 | |
| Acura | 4.95 | |
| Dunkin' Donuts | 4.89 | |
| Pilsner Urquell | 4.86 | |
| American Airlines | 4.76 | |
| Heinz | 4.66 | |
| PetSmart | 4.47 | |
| Costco | 4.45 | |
| Cadillac | 4.14 | |
| CNN | 4.12 |
Official Profiles
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LoginArtist: Better Than Ezra
The map shows every radio station that aired Better Than Ezra today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:36:38 | Good | Lithium | Washington, D.C., US | 204 |
| 2025-08-23 03:01:30 | A Lifetime | KYSL | Denver, US | 213 |
| 2025-08-23 02:45:09 | Good | KRVB | Boise, US | 179 |
| 2025-08-23 02:21:11 | Good | The Spectrum | Washington, D.C., US | 204 |
| 2025-08-23 02:13:10 | Good | KKAL | San Luis Obispo, US | 184 |
| 2025-08-23 00:50:48 | Good | WMMR | Philadelphia, PA, US | 183 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |