Betsy

Betsy

Country: GB | Gender: female

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Influential: 49.74% Fanbase: 14.91% Trending: 67.15%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Agent Provocateur • 39.83% • Very Strong

As of 2025-09-08

8,325

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:57:12 UTC

Genres

popuk poppopelectronicelectronic

Scores

Score: DMDB 49.70% | Fanbase 14.90% | Trending 67.20% | CAREER STAGE: MID_LEVEL

Biography

Betsy, a Welsh singer/songwriter, embodies a mix of fashion-forward style, powerful vocals, and genuine humility. Originally from a goose farm in South Wales, Betsy pursued a music career despite her mother's advice to have a backup plan, eventually transitioning from fashion studies in London to a successful music career. After catching the attention of Joe Goddard and releasing the single "Endless Love," she left her Paris fashion internship to focus on music, leading to a record deal with Warner Bros. and the release of her debut album in 2017.
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Betsy Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Betsy resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, GERMANY. With a heavily male (56%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (102 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Agent Provocateur, Jean Paul Gaultier, Victoria Beckham makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Betsy score 1.23% — Moderate bucket.
Brand: Agent ProvocateurBrand: Jean Paul GaultierBrand: Victoria Beckham
Followers:8,325
Engagements:102
Rate:1.2%
Posts:236
Views:0
Avg Likes:102
Avg Comments:4
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,325 · Engagements 102 · Rate 1.2%
Posts 236 · Views 0 · Avg Likes 102 · Avg Comments 4 · Avg Views 0 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
35-44: 24%
18-24: 22%
45-64: 9%
 Largest: 25-34 (43%); next: 35-44 (24%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0% 		Skews male (56%)
Top Countries UNITED KINGDOM (40%)
UNITED STATES (19%)
GERMANY (5%)
BRAZIL (3%)
FRANCE (2%)
 Top regions: UNITED KINGDOM (40%), UNITED STATES (19%), GERMANY (5%)
Platform Engagement Instagram: 102 avg likes/post best engagement: Instagram 102 avg likes

Top Brand Affinities

Agent Provocateur
Score: 39.83
Jean Paul Gaultier
Score: 33.34
Victoria Beckham
Score: 31.09
Roberto Cavalli Newborn
Score: 30.56
Next Model Management
Score: 29.41
Warner Music
Score: 28.44
ITV
Score: 26.15
Jil Sander
Score: 24.87
Grindr
Score: 22.56
Tate Modern
Score: 22.28
Vivienne Westwood
Score: 21.61
Alexander McQueen
Score: 20.66
Top Brand Affinities
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Brand Category Score
Agent Provocateur 39.83
Jean Paul Gaultier 33.34
Victoria Beckham 31.09
Roberto Cavalli Newborn 30.56
Next Model Management 29.41
Warner Music 28.44
ITV 26.15
Jil Sander 24.87
Grindr 22.56
Tate Modern 22.28
Vivienne Westwood 21.61
Alexander McQueen 20.66
Thom Browne 20.55
All Saints 20.53
Manolo Blahnik 19.84
Acne Studios 18.42
Selfridges 18.41
Vauxhall 17.46
Amazon Music 17.03
Stella McCartney 15.27
Armani Beauty 15.20
Miu Miu 14.60
JACQUEMUS 13.84
Maison Margiela 13.36
Eurostar 13.10
Marni 12.95
Sandro 12.84
Pro Tools 11.99
Loewe 11.62
Paul Smith 11.51
Zimmermann 11.05
KARL LAGERFELD 10.07
Alexander Wang 9.88
Bottega Veneta 9.85
Fred Perry 9.75
Marks & Spencer 9.50
Barbour 9.14
Ableton 8.85
Lanvin 8.80
TOM FORD 8.12
Harrods 7.97
ASOS 7.72
Dolce & Gabbana 7.17
Vogue 7.15
River Island 7.11
Marc Jacobs 7.05
BALMAIN 6.97
Moschino 6.91
Versace 6.70
Fendi 6.50

Official Profiles

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Artist: Betsy

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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