Bethel Music Brand Affinity ranks highest Ableton at 9.14% . Very Strong. Score DMDB 68.78% | Fanbase 58.50%

Bethel Music — spirituals artist from US.

Bethel Music, a worship movement based in Redding, California, was co-founded by Brian and Jenn Johnson in 2001. Starting as a local church music ministry, it…

Bethel Music

Recognizable

Country: US | Artist ID: 11e81bce-1cba-76d4-86ea-a0369fe50396

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Genres

spiritualschristianccmchristian musicdeep ccmworld worshipworshipambient worship

Influential: 68.78% Fanbase: 58.50% Trending: 73.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 9.14% • Very Strong

As of 2025-09-09

8,319,927

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.78% | Fanbase 58.50% | Trending 73.92% | CAREER STAGE: MAINSTREAM

Biography

Bethel Music, a worship movement based in Redding, California, was co-founded by Brian and Jenn Johnson in 2001. Starting as a local church music ministry, it has evolved into an internationally recognized collective of songwriters, artists, and musicians dedicated to creating fresh expressions of worship.

Since its inception, Bethel Music has released 17 worship albums, with notable titles including "Homecoming (Live)" (2021), "Simple" (2022), and "Moments: Wait (Live)" (2024). The collective has garnered multiple Dove Award nominations in various categories and has achieved significant success with songs like "This Is Amazing Grace," "No Longer Slaves," and "The Lion and the Lamb" consistently ranking in CCLI's Top 25 songs since 2013. Bethel Music has also maintained a strong presence in the radio market, consistently ranking at #6 in the Top 10 radio market share in recent years.

Report Date: 2025-09-09

Bethel Music is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (22,301 avg views per post); Instagram builds the community layer. Affinity data highlights Ableton, Sennheiser, Chick-fil-A, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bethel Music score 0.15% — Low bucket.

Brand: AbletonBrand: SennheiserBrand: Chick-fil-A

Followers:8,319,927

Engagements:12,289

Rate:0.1%

Posts:4,680

Avg Likes:12,121

Avg Comments:88

Avg Views:37,801

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,319,927 · Engagements 12,289 · Rate 0.1% Posts 4,680 · Views 37,801 · Avg Likes 12,121 · Avg Comments 88 · Avg Views 37,801	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 36% 35-44: 13% 45-64: 8%	Largest: 18-24 (39%); next: 25-34 (36%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (31%) BRAZIL (18%) PHILIPPINES (9%) INDONESIA (5%) UGANDA (4%)	Top regions: UNITED STATES (31%), BRAZIL (18%), PHILIPPINES (9%)
Platform Engagement	Instagram: 9,799 avg likes/post · Tiktok: 15,500 avg views/post · Youtube: 22,301 avg views/post	Best reach: Youtube 22,301 avg views; best engagement: Instagram 9,799 avg likes

Top Brand Affinities

Ableton

Score: 9.14

Sennheiser

Score: 8.49

Chick-fil-A

Score: 7.21

Anthropologie

Score: 4.62

American Eagle

Score: 4.57

HomeGoods

Score: 4.54

Verizon

Score: 3.72

OLD NAVY

Score: 3.57

Target

Score: 3.47

Urban Outfitters

Score: 3.27

Busch

Score: 2.95

Sunnies Studios

Score: 2.86

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Top Brand Affinities

Brand	Category	Score
Ableton		9.14
Sennheiser		8.49
Chick-fil-A		7.21
Anthropologie		4.62
American Eagle		4.57
HomeGoods		4.54
Verizon		3.72
OLD NAVY		3.57
Target		3.47
Urban Outfitters		3.27
Busch		2.95
Sunnies Studios		2.86
Philips		2.73
Carhartt		2.69
Paramount Pictures		2.65
NBC		2.45
shein		2.41
Spotify Music		2.30
Airbnb		2.26
Lululemon Athletica		2.13
Costco		2.08
Walmart		1.97
Dr. Martens		1.95
SheInside		1.94
Cafecito		1.79
Amazon		1.78
Starbucks		1.71
Showtime		1.62
New Balance		1.58
Michael Kors		1.55
Forever 21		1.55
Chrysler		1.51
Hollister Co		1.50
WWE		1.40
H&M		1.35
Walt Disney		1.27
Gymshark		1.25
Oakley		1.21
Tiffany & Co		1.20
Polaroid		1.20
musical.ly		1.18
Bellagio		1.18
Bentley		1.17
Adobe		1.14
Pepsi		1.13
Microsoft		1.13
NFL		1.12
Beats Electronics		1.11
GoPro		1.10
Los Angeles Lakers		1.08