Beta Radio

Beta Radio — pop artist from US.

Beta Radio, an indie folk duo from Wilmington, NC, meticulously crafts songs with intricate detail and a strong work ethic, blending vocal harmonies, guitars,…

Influence: 54.74% Fanbase: 32.47% Trending: 65.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.70% • Very Strong

As of 2025-11-16

13,808

Social Media Followers

As of 2025-11-16

00:00:00

Hours Airplay

2025-12-31 03:01:16 UTC

Genres

popacoustic popindiecousticaindie poppopsoundtrack, stage & screenstomp and flutteramericannew americanabluesstomp and hollerfolk & traditionalindie folkindie anthem-folksinger/songwriter

Biography

Beta Radio, an indie folk duo from Wilmington, NC, meticulously crafts songs with intricate detail and a strong work ethic, blending vocal harmonies, guitars, piano, banjo, and various instruments to create an ethereal-folk sound. Comprised of Ben Mabry and Brent Holloman, the duo's decade-long collaboration results in soulful arrangements that captivate listeners.

Fans of Matthew And The Atlas, Tall Heights, Tow'rs, Peter Bradley Adams, The Barr Brothers, S. Carey, The Ballroom Thieves, River Whyless, Eddie Berman, Gregory Alan Isakov, Sarah Jarosz, The Milk Carton Kids, Donovan Woods, Henry Jamison, Roo Panes, Rosie Carney, Leif Vollebekk, Joshua Hyslop, and Old Sea Brigade will appreciate Beta Radio's artful approach to indie folk music.

Top Brand Affinities

Report Date: 2025-11-16

Beta Radio draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, NIGERIA, BRAZIL. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 436 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Warby Parker, Arri makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beta Radio score 0.76% — Low bucket.

Brand: Live NationBrand: Warby ParkerBrand: Arri

Followers:13,808

Engagements:105

Rate:0.8%

Posts:1,016

Avg Likes:100

Avg Comments:3

Avg Views:739

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,808 · Engagements 105 · Rate 0.8% Posts 1,016 · Views 739 · Avg Likes 100 · Avg Comments 3 · Avg Views 739	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 35-44: 19% 45-64: 16% 18-24: 10%	Largest: 25-34 (53%); next: 35-44 (19%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (27%) NIGERIA (19%) BRAZIL (11%) UNITED KINGDOM (8%) CANADA (5%)	Top regions: UNITED STATES (27%), NIGERIA (19%), BRAZIL (11%)
Platform Engagement	Instagram: 63 avg likes/post · Tiktok: 436 avg views/post · Youtube: 303 avg views/post	Best reach: Tiktok 436 avg views; best engagement: Instagram 63 avg likes

Top Brand Affinities

Live Nation

Score: 25.70

Warby Parker

Score: 20.80

Arri

Score: 15.44

Akai

Score: 12.02

Kickstarter

Score: 11.04

West Elm

Score: 10.98

Lowe's

Score: 10.63

Chick-fil-A

Score: 10.39

Pottery Barn

Score: 10.17

Anthropologie

Score: 9.36

Madewell

Score: 9.23

Pro Tools

Score: 9.20

Brand	Category	Score
Live Nation		25.70
Warby Parker		20.80
Arri		15.44
Akai		12.02
Kickstarter		11.04
West Elm		10.98
Lowe's		10.63
Chick-fil-A		10.39
Pottery Barn		10.17
Anthropologie		9.36
Madewell		9.23
Pro Tools		9.20
Amazon Music		8.74
Publix		8.58
Sennheiser		8.54
Verizon		7.58
Crossfit		7.25
Ableton		6.87
Free People		6.58
The Home Depot		6.40
HomeGoods		6.29
Kroger		6.29
Pacific Northwest Wonderland		6.29
Airbnb		6.11
Holden		5.81
Coors		5.80
FedEx		5.74
Spotify Music		5.63
Target		5.58
Bethesda Softworks		5.39
Showtime		5.06
OLD NAVY		4.75
Paramount Pictures		4.52
Oculus		4.43
Columbia Pictures		4.43
Kodak		4.25
Busch		4.13
Pfizer		4.09
Urban Outfitters		3.99
Nickelodeon		3.80
Costco		3.59
NBC		3.56
Leica		3.53
The Olympic Games		3.21
Guinness		3.17
Lollapalooza		3.01
Fujifilm		2.99
Tinder		2.94
Lululemon Athletica		2.94
Pixar		2.86