Berner

Berner — hip-hop & rap artist from US.

Berner, born Gilbert Milam, Jr., emerged from the mixtape underground in the mid-2000s, eventually signing with Wiz Khalifa's Taylor Gang Records in 2012.…

Influence: 62.96% Fanbase: 45.75% Trending: 71.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

1,060,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:43:08 UTC

Genres

hip-hop & raprapsouthern hip hoptrapgangster rapcali raphip-hop/rapwest coast traphyphyoakland hip hopcontemporary hip hophip hopelectronicdance

Biography

Berner, born Gilbert Milam, Jr., emerged from the mixtape underground in the mid-2000s, eventually signing with Wiz Khalifa's Taylor Gang Records in 2012. Known for his prolific collaborations with artists like The Jacka and Young Dolph, Berner is also a vocal marijuana advocate and co-founder of the Cookies franchise. His discography includes solo albums like Gotti and the Billboard-charting From Seed to Sale, as well as joint projects such as Trophies with Ohgeesy.

A San Francisco native, Berner began his career by self-producing and releasing mixtapes while working in cannabis dispensaries. In addition to music, he expanded into fashion and cannabis cultivation, creating his own strains of medical marijuana. Over the years, Berner has collaborated with notable artists like B-Real, Cam'ron, and Mozzy, releasing projects like Urban Farmer and El Chivo. His recent works include the album Arrogance Is Ignorance (One Shot Kill) and joint efforts like Respect the Connect with Cozmo.

Top Brand Affinities

Report Date: 2025-08-15

Berner reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, BRAZIL. The base is heavily male (86%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (8,385 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Berner score 0.04% — Low bucket.

Followers:1,060,000

Engagements:420

Rate:0.0%

Posts:856

Avg Likes:384

Avg Comments:28

Avg Views:8,385

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,060,000 · Engagements 420 · Rate 0.0% Posts 856 · Views 8,385 · Avg Likes 384 · Avg Comments 28 · Avg Views 8,385	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 9% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (54%) MEXICO (4%) BRAZIL (4%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (54%), MEXICO (4%), BRAZIL (4%)
Platform Engagement	Youtube: 8,385 avg views/post	Best reach: Youtube 8,385 avg views; best engagement: Youtube 384 avg likes