Bernard Lavilliers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
138,759
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:53:18 UTC
Genres
Scores
Biography
Bernard Lavilliers has momentum with 45-64 & 35-44 audiences—particularly in FRANCE, BELGIUM, SWITZERLAND. A heavily male (63%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 94,422 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Fnac, Accor Hotels, Persil signals obvious wins in Concert tickets and merchandise, Vinyl records and CDs, Exclusive online content subscriptions. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 138,759 · Engagements 1,347 · Rate 1.0% Posts 416 · Views 94,422 · Avg Likes 1,267 · Avg Comments 91 · Avg Views 94,422 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 35-44: 25% 25-34: 24% 18-24: 14% |
Largest: 45-64 (34%); next: 35-44 (25%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
FRANCE (79%) BELGIUM (6%) SWITZERLAND (2%) CANADA (1%) ITALY (1%) |
Top regions: FRANCE (79%), BELGIUM (6%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 438 avg likes/post · Youtube: 94,422 avg views/post | Best reach: Youtube 94,422 avg views; best engagement: Youtube 829 avg likes |
Top Brand Affinities
Fnac
Accor Hotels
Persil
Monoprix
Ricard
Galeries Lafayette
ESPRIT
Air France
Evian
Rossignol
Jean Paul Gaultier
Perrier
Recommendations
Products & Services
- Concert tickets and merchandise
- Vinyl records and CDs
- Exclusive online content subscriptions
- Music streaming service partnerships
- Collaborative merchandise with fashion brands
- Music-themed travel packages
- Limited edition album releases
- Music workshops and masterclasses
Marketing Angles
- Highlighting the artist's long career and legacy
- Emphasizing French culture and language in promotions
- Leveraging nostalgia for classic French pop and rock
- Creating community events around music and culture
- Utilizing social media for fan engagement and feedback
- Collaborating with influencers in the music and lifestyle sectors
Content Themes
- Stories behind the songs and lyrics
- Behind-the-scenes content from tours
- Cultural reflections in music
- Fan stories and testimonials
- Music history and its impact on society
- Interactive Q&A sessions with fans
Partnership Brands
- Fnac
- Accor Hotels
- Persil
- Monoprix
- Ricard
- Galeries Lafayette
- Air France
- Evian
- Amazon Music
- Longchamp
- Garnier
- Vichy
- ESPRIT
- Carrefour
- Citroen
- Peugeot
- Yves Saint Laurent
- Dr. Martens
- Hermès
- Spotify Music
| Brand | Category | Score |
|---|---|---|
| Fnac | Entertainment & Media | 56.09 |
| Accor Hotels | Travel & Hospitality | 45.61 |
| Persil | Home & Living | 43.86 |
| Monoprix | Grocery & Pantry | 30.97 |
| Ricard | Alcoholic Beverages | 26.72 |
| Galeries Lafayette | Apparel & Fashion | 20.52 |
| ESPRIT | Apparel & Fashion | 19.40 |
| Air France | Travel & Hospitality | 15.77 |
| Evian | Beverages | 14.23 |
| Rossignol | Sports & Outdoors | 13.81 |
| Jean Paul Gaultier | Apparel & Fashion | 13.46 |
| Perrier | Beverages | 12.50 |
| Garnier | Beauty & Personal Care | 10.79 |
| Vichy | Beauty & Personal Care | 9.75 |
| PLAYMOBIL | Toys & Games | 9.21 |
| Montblanc | Luxury & Designer | 9.01 |
| NBC | Entertainment & Media | 9.01 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 8.23 |
| Carrefour | Grocery & Pantry | 7.59 |
| Amazon Music | Entertainment & Media | 7.58 |
| Lanvin | Apparel & Fashion | 7.01 |
| Décathlon | Sports & Outdoors | 6.47 |
| KARL LAGERFELD | Apparel & Fashion | 6.09 |
| Citroen | Automotive | 6.03 |
| Peugeot | Automotive | 5.84 |
| Guerlain | Beauty & Personal Care | 5.68 |
| Elle Magazine | Entertainment & Media | 4.93 |
| Tarte Cosmetics | Beauty & Personal Care | 4.63 |
| Leica | Cameras & Photography | 4.35 |
| Haribo | Snacks & Confectionery | 4.27 |
| Renault | Automotive | 3.95 |
| Rover | Automotive | 3.23 |
| Yves Saint Laurent | Apparel & Fashion | 3.10 |
| Kodak | Cameras & Photography | 2.91 |
| Panasonic | Consumer Electronics | 2.86 |
| Warner Bros | Entertainment | 2.83 |
| Aston Martin | Automotive | 2.51 |
| Harley-Davidson | Automotive | 2.43 |
| Bugatti | Automotive | 2.27 |
| Dr. Martens | Apparel & Fashion | 2.27 |
| Cartier | Jewelry & Watches | 2.18 |
| musical.ly | Entertainment | 2.13 |
| Cadillac | Automotive | 2.07 |
| Fiat | Automotive | 2.05 |
| Porsche | Automotive | 1.90 |
| Lacoste | Apparel & Fashion | 1.88 |
| Hermès | Luxury & Designer | 1.84 |
| Spotify Music | Entertainment & Media | 1.74 |
| Ferrari | Automotive | 1.68 |
| Lego | Toys & Games | 1.53 |
Official Profiles
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LoginArtist: Bernard Lavilliers
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:28:11 | R&B (Rouge baiser) | Classic 21 | Houffalize, BE | 229 |
| 2025-08-23 03:28:06 | Marin | Classic 21 | Houffalize, BE | 5 |
| 2025-08-23 02:05:53 | Idées noires | RCA La Radio | Nantes, FR | 109 |
| 2025-08-23 02:00:22 | Les Aventures extraordinaires d'un billet de banque | La musique d'Inter | Paris, FR | 189 |
| 2025-08-23 01:59:55 | Les mains d’or | Radio Bro Gwened | Paris, FR | 3 |
| 2025-08-23 01:44:02 | Idées noires | Impact FM | Lyon, FR | 201 |
| 2025-08-23 00:14:37 | Idées noires | Décibel | Saint-Malo, FR | 204 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |