Berkay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,169,522
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:56:24 UTC
Genres
Scores
Biography
Berkay's charismatic stage presence and versatile voice have earned him a loyal fanbase and critical acclaim. His ability to infuse emotion and energy into his music sets him apart as a standout performer in the Turkish music scene. With a string of successful releases and sold-out concerts, Berkay continues to captivate audiences with his catchy melodies and heartfelt lyrics.
Berkay connects with 25-34 & 18-24 audiences and shows durable traction across TüRKIYE, UNITED STATES, INDIA. With a heavily male (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 191,138 avg views per post; Instagram adds dependable engagement depth. Overlap with Vakkorama, Les Benjamins, Boyner highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Berkay moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,169,522 · Engagements 40,194 · Rate 3.4% Posts 507 · Views 191,138 · Avg Likes 40,118 · Avg Comments 231 · Avg Views 191,138 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 36% 35-44: 13% 45-64: 3% |
Largest: 25-34 (44%); next: 18-24 (36%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
TüRKIYE (83%) UNITED STATES (6%) INDIA (3%) INDONESIA (3%) GERMANY (3%) |
Top regions: TüRKIYE (83%), UNITED STATES (6%), INDIA (3%) |
| Platform Engagement | Instagram: 38,377 avg likes/post · Youtube: 191,138 avg views/post | Best reach: Youtube 191,138 avg views; best engagement: Instagram 38,377 avg likes |
Top Brand Affinities
Vakkorama
Les Benjamins
Boyner
Koton
Ipekyol
Vakko
Duru
TV8
Ozdilek
Turkcell
Beymen
Kanal D
| Brand | Category | Score |
|---|---|---|
| Vakkorama | 274.24 | |
| Les Benjamins | 177.08 | |
| Boyner | 108.76 | |
| Koton | 103.50 | |
| Ipekyol | 86.73 | |
| Vakko | 78.63 | |
| Duru | 74.43 | |
| TV8 | 60.05 | |
| Ozdilek | 57.80 | |
| Turkcell | 51.36 | |
| Beymen | 50.60 | |
| Kanal D | 40.51 | |
| Star TV | 36.71 | |
| Istikbal | 31.50 | |
| Arzum | 31.14 | |
| Show TV | 28.29 | |
| Fenerbahce | 28.00 | |
| Besiktas | 26.52 | |
| DeFacto | 24.06 | |
| Vodafone | 23.61 | |
| A101 | 23.34 | |
| Galatasaray | 22.48 | |
| Damat | 20.98 | |
| Trabzonspor | 20.83 | |
| Turkish Airlines | 16.20 | |
| LC Waikiki | 15.05 | |
| Oysho | 15.00 | |
| Sarar | 10.70 | |
| Bim | 10.70 | |
| Stradivarius | 9.63 | |
| OOTD Magazine | 9.51 | |
| Daewoo | 7.54 | |
| Pantene | 7.07 | |
| Pull&Bear | 6.00 | |
| Calzedonia | 5.67 | |
| UEFA | 5.14 | |
| Nescafé | 5.13 | |
| Four Seasons | 5.08 | |
| Moncler | 4.03 | |
| Dyson | 4.02 | |
| Coffeegram | 3.14 | |
| Carrefour | 3.07 | |
| Dolce & Gabbana | 3.00 | |
| Herbalife | 2.43 | |
| Valentino | 2.38 | |
| Zara | 2.31 | |
| Philips | 2.29 | |
| Michael Kors | 2.28 | |
| Hermès | 2.25 | |
| Lacoste | 2.07 |
Official Profiles
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LoginArtist: Berkay
The map shows every radio station that aired Berkay today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:52:44 | Sensiz | Joy Türk FM | Istanbul, TR | 207 |
| 2025-08-23 02:04:58 | Sensiz | Power Turk FM | Istanbul, TR | 209 |
| 2025-08-23 00:47:30 | Sensiz | Super FM | Istanbul, TR | 207 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |