Berhana
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
40,464
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:40 UTC
Genres
Scores
Biography
Berhana is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, SOUTH KOREA, BRAZIL. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,190 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Ethiopian coffee brands, Fashion brands focusing on cultural attire, Streaming services like Spotify and Apple Music points directly to Merchandise featuring Ethiopian cultural motifs, Collaborative music projects with other R&B artists, Exclusive behind-the-scenes content for fans. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,464 · Engagements 151 · Rate 0.4% Posts 221 · Views 1,740 · Avg Likes 139 · Avg Comments 6 · Avg Views 1,740 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 13-17: 9% 35-44: 4% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (45%) SOUTH KOREA (9%) BRAZIL (6%) CANADA (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (45%), SOUTH KOREA (9%), BRAZIL (6%) |
| Platform Engagement | Tiktok: 1,190 avg views/post · Youtube: 550 avg views/post | Best reach: Tiktok 1,190 avg views; best engagement: Tiktok 86 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring Ethiopian cultural motifs
- Collaborative music projects with other R&B artists
- Exclusive behind-the-scenes content for fans
- Vinyl releases of his albums
- Online music production workshops
- Personalized video messages for fans
- Limited edition album art prints
- Curated playlists on streaming platforms
Marketing Angles
- Highlighting his Ethiopian heritage in marketing campaigns
- Focusing on themes of self-acceptance and personal growth
- Engaging storytelling through social media
- Utilizing TikTok for music challenges
- Collaborating with influencers in the R&B genre
- Creating interactive fan experiences at live shows
Content Themes
- Cultural identity and heritage
- Personal evolution and introspection
- Behind-the-scenes of album creation
- Fan stories and testimonials
- Music as a form of self-expression
- Exploration of R&B and soul genres
Partnership Brands
- Ethiopian coffee brands
- Fashion brands focusing on cultural attire
- Streaming services like Spotify and Apple Music
- Social media platforms like TikTok and Instagram
- Music festivals celebrating R&B and soul
- Wellness brands promoting self-acceptance
- Art galleries featuring contemporary artists
- Local Atlanta businesses
- Cultural organizations promoting Ethiopian heritage
- Music production software companies
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Berhana
The map shows every radio station that aired Berhana today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-18)
Total: 780,451
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
319,279 | 40.91% |
| [+] |
Spotify |
316,453 | 40.55% |
| [+] |
Audiomack |
144,719 | 18.54% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |