Beret Brand Affinity ranks highest El Corte Ingles at 20.87% . Very Strong. Score DMDB 61.42% | Fanbase 55.39%

Beret — pop artist from ES.

Beret, born Francisco Javier Álvarez Beret in 1996 in Seville, has been interested in music since a young age. He discovered rap and reggae early on,…

Beret

Recognizable

Country: ES | Gender: male | Artist ID: 11e81bc0-4e83-7412-9dc9-a0369fe50396

Find Artist

Genres

poppoplatin popspanish pophip-hop & rapspanish hip hop

Influential: 61.42% Fanbase: 55.39% Trending: 64.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 20.87% • Very Strong

As of 2025-09-09

7,090,567

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.42% | Fanbase 55.39% | Trending 64.43% | CAREER STAGE: MAINSTREAM

Biography

Beret, born Francisco Javier Álvarez Beret in 1996 in Seville, has been interested in music since a young age. He discovered rap and reggae early on, experimenting with various genres and sharing his homemade recordings on YouTube. His style blends urban pop and reggae, focusing on creating music from the heart without conforming to specific labels.

Beret gained widespread acclaim with his hit single "Lo Siento," which achieved five times Platinum certification in Spain and topped the country's radio charts. The song also found success in Latin America with a duet version featuring Mexican singer Sofia Reyes. He won Best Song of the Year at the 2019 Los 40 Music Awards and was named Best Artist of the Year at the 2020 Premios Odeón. In October 2019, Beret released his highly anticipated studio album, "Prisma," featuring collaborations with artists like Pablo Alborán, Melendi, and Sebastián Yatra. The album reached the second spot on the physical albums chart and spent 8 weeks at #1 on the streaming albums chart, earning Gold certification.

Report Date: 2025-09-09

Beret commands interest from 18-24 & 25-34 audiences in SPAIN, COLOMBIA, ARGENTINA. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (93,404 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with El Corte Ingles, TOUS, Oysho points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beret score 0.27% — Low bucket.

Brand: El Corte InglesBrand: TOUSBrand: Oysho

Followers:7,090,567

Engagements:19,210

Rate:0.3%

Posts:692

Avg Likes:18,531

Avg Comments:488

Avg Views:181,254

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,090,567 · Engagements 19,210 · Rate 0.3% Posts 692 · Views 181,254 · Avg Likes 18,531 · Avg Comments 488 · Avg Views 181,254	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 9% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	SPAIN (27%) COLOMBIA (11%) ARGENTINA (10%) MEXICO (10%) PERU (6%)	Top regions: SPAIN (27%), COLOMBIA (11%), ARGENTINA (10%)
Platform Engagement	Instagram: 7,378 avg likes/post · Tiktok: 87,850 avg views/post · Youtube: 93,404 avg views/post	Best reach: Youtube 93,404 avg views; best engagement: Instagram 7,378 avg likes

Top Brand Affinities

El Corte Ingles

Score: 20.87

TOUS

Score: 13.45

Oysho

Score: 13.44

Movistar

Score: 8.81

Suavecito

Score: 8.65

Pull&Bear

Score: 7.61

Stradivarius

Score: 5.06

Bershka

Score: 3.61

Tomorrowland

Score: 3.30

VidaSana

Score: 3.01

Primark

Score: 2.94

Carrefour

Score: 2.85

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		20.87
TOUS		13.45
Oysho		13.44
Movistar		8.81
Suavecito		8.65
Pull&Bear		7.61
Stradivarius		5.06
Bershka		3.61
Tomorrowland		3.30
VidaSana		3.01
Primark		2.94
Carrefour		2.85
Cafecito		2.60
shein		2.47
SheInside		2.13
Lollapalooza		2.08
ASOS		1.83
Ferrero		1.69
League of Legends		1.65
Coca-Cola		1.61
Hollister Co		1.54
Guess		1.48
Pepsi		1.45
Calvin Klein		1.44
New Balance		1.35
Renault		1.34
NYX Cosmetics		1.34
musical.ly		1.33
Lamborghini		1.30
Call of Duty		1.29
Zara		1.23
Universal		1.23
Heineken		1.22
Pandora		1.21
Urban Decay Cosmetics		1.18
Levi's		1.16
H&M		1.10
Maybelline		1.02
Vogue		1.01
FIFA		0.99
OREO		0.97
NBA		0.97
Spotify Music		0.95
Prada		0.92
Canon		0.92
FashionNova		0.90
Sony		0.89
Walt Disney		0.87
Tommy Hilfiger		0.83
Nikon		0.81