Bensoul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
646,135
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:48:24 UTC
Genres
Biography
Bensoul builds repeat engagement among 25-34 & 18-24 audiences throughout KENYA, UNITED STATES, TANZANIA. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (6,418 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Airtel, Mixcloud, Johnnie Walker point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 646,135 · Engagements 1,593 · Rate 0.2% Posts 1,542 · Views 9,194 · Avg Likes 1,568 · Avg Comments 33 · Avg Views 9,194 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 43% 35-44: 4% 13-17: 4% |
Largest: 25-34 (48%); next: 18-24 (43%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
KENYA (82%) UNITED STATES (6%) TANZANIA (4%) CHINA (2%) UGANDA (2%) |
Top regions: KENYA (82%), UNITED STATES (6%), TANZANIA (4%) |
| Platform Engagement | Instagram: 995 avg likes/post · Tiktok: 2,776 avg views/post · Youtube: 6,418 avg views/post | Best reach: Youtube 6,418 avg views; best engagement: Instagram 995 avg likes |
Top Brand Affinities
Airtel
Mixcloud
Johnnie Walker
Smirnoff
La Roche-Posay
Jameson
Fanta
Jagermeister
Colgate
Hennessy
Garnier
Nivea
| Brand | Category | Score |
|---|---|---|
| Airtel | 19.86 | |
| Mixcloud | 13.13 | |
| Johnnie Walker | 12.57 | |
| Smirnoff | 9.11 | |
| La Roche-Posay | 8.36 | |
| Jameson | 7.83 | |
| Fanta | 7.53 | |
| Jagermeister | 6.57 | |
| Colgate | 6.35 | |
| Hennessy | 4.90 | |
| Garnier | 4.65 | |
| Nivea | 4.56 | |
| Ableton | 4.41 | |
| Sprite | 4.14 | |
| Monster Beverage | 3.96 | |
| Uber | 3.28 | |
| Sunnies Studios | 3.12 | |
| Carrefour | 2.46 | |
| FashionNova | 2.31 | |
| Timberland | 2.29 | |
| Vogue | 2.24 | |
| A Game of Tones | 2.18 | |
| Airbnb | 2.10 | |
| Nokia | 1.94 | |
| Kodak | 1.88 | |
| SoundCloud | 1.87 | |
| Spotify Music | 1.84 | |
| Beats Electronics | 1.83 | |
| Fenty beauty | 1.82 | |
| Heineken | 1.80 | |
| Paramount Pictures | 1.78 | |
| Subaru | 1.58 | |
| Coca-Cola | 1.57 | |
| Maybelline | 1.55 | |
| National Geographic | 1.55 | |
| Nikon | 1.51 | |
| Land Rover | 1.50 | |
| Huawei | 1.39 | |
| The Olympic Games | 1.38 | |
| Versace | 1.37 | |
| Guinness | 1.29 | |
| Rolex | 1.23 | |
| BBC | 1.16 | |
| musical.ly | 1.08 | |
| Los Angeles Lakers | 1.08 | |
| SheInside | 1.04 | |
| FIFA | 1.03 | |
| Canon | 1.03 | |
| Balenciaga | 1.03 | |
| Travelgram | 1.01 |
Official Profiles
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LoginArtist: Bensoul
The map shows every radio station that aired Bensoul today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:44:03 | Extra Pressure | Classic 105 FM | Nairobi, KE | 166 |
| 2025-08-23 02:42:36 | Thick Thighs | Radio Jambo | Nairobi, KE | 2 |
| 2025-08-23 01:36:50 | Overdose | World Radio Switzerland | Zürich, CH | 47 |
| 2025-08-23 00:27:38 | Thick Thighs | Radio Jambo | Nairobi, KE | 2 |
| 2025-08-23 00:01:54 | Kautamu Flani (feat. Vijana Barubaru) | Classic 105 FM | Nairobi, KE | 250 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
