benny blanco Brand Affinity ranks highest Pro Tools at 12.25% . Very Strong. Score DMDB 55.90% | Fanbase 56.99%

benny blanco — pop artist from US.

Benny Blanco, a music producer turned solo artist, embarked on his music career after receiving encouragement from friends. He collaborated with Ed Sheeran on…

benny blanco

Established

Country: US | Gender: male | Artist ID: 11e8a772-2ec8-bd06-b3d8-525400009efb

Find Artist

Genres

poppopmainstream pophip-hop & rappop rapelectronicelectropopedmpop dance

Influential: 55.90% Fanbase: 56.99% Trending: 55.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pro Tools • 12.25% • Very Strong

As of 2025-09-09

13,669,465

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.90% | Fanbase 56.99% | Trending 55.36% | CAREER STAGE: MID_LEVEL

Biography

Benny Blanco, a music producer turned solo artist, embarked on his music career after receiving encouragement from friends. He collaborated with Ed Sheeran on his debut single "Eastside" and has since worked with various artists over his 12-year tenure in the industry. Blanco expresses gratitude towards his collaborators and supporters, acknowledging the challenges artists face and the collective effort required in music production. His debut solo album, "FRIENDS KEEP SECRETS," is set for release, marking a significant milestone in his artistic journey.

Report Date: 2025-09-09

benny blanco reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, UNITED KINGDOM. The demographic tilt is male-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 2,950,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Pro Tools, Ableton, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist benny blanco score 4.33% — Very Strong bucket.

Brand: Pro ToolsBrand: AbletonBrand: Amazon Music

Followers:13,669,465

Engagements:591,754

Rate:4.3%

Posts:448

Avg Likes:583,562

Avg Comments:7,789

Avg Views:2,985,113

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,669,465 · Engagements 591,754 · Rate 4.3% Posts 448 · Views 2,985,113 · Avg Likes 583,562 · Avg Comments 7,789 · Avg Views 2,985,113	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (28%) INDIA (12%) UNITED KINGDOM (5%) PHILIPPINES (4%) CANADA (3%)	Top regions: UNITED STATES (28%), INDIA (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 415,913 avg likes/post · Tiktok: 2,950,000 avg views/post · Youtube: 35,113 avg views/post	Best reach: Tiktok 2,950,000 avg views; best engagement: Instagram 415,913 avg likes

Top Brand Affinities

Pro Tools

Score: 12.25

Ableton

Score: 10.19

Amazon Music

Score: 9.76

iHeartRadio Music Awards

Score: 6.44

Coachella

Score: 5.20

Champion

Score: 5.20

SoundCloud

Score: 4.78

Spotify Music

Score: 4.37

Movistar

Score: 4.00

NBC

Score: 3.96

Beats Electronics

Score: 3.78

Lollapalooza

Score: 3.70

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Top Brand Affinities

Brand	Category	Score
Pro Tools		12.25
Ableton		10.19
Amazon Music		9.76
iHeartRadio Music Awards		6.44
Coachella		5.20
Champion		5.20
SoundCloud		4.78
Spotify Music		4.37
Movistar		4.00
NBC		3.96
Beats Electronics		3.78
Lollapalooza		3.70
MTV		3.15
Benefit Cosmetics		3.07
Urban Outfitters		2.97
Fenty beauty		2.91
Kylie Cosmetics		2.87
Sephora		2.81
Nickelodeon		2.61
Tomorrowland		2.53
Showtime		2.36
Bellagio		2.29
Chrysler		2.22
Kodak		2.21
Make Up For Ever		2.00
Cafecito		1.96
Versace		1.96
Sunnies Studios		1.94
Supreme		1.93
Snoopy And The Peanuts Gang		1.89
Los Angeles Lakers		1.86
Too Faced Cosmetics		1.81
Paramount Pictures		1.81
Vans		1.79
Forever 21		1.72
CBS		1.72
Polaroid		1.71
Urban Decay Cosmetics		1.68
Walmart		1.67
NYX Cosmetics		1.66
Bershka		1.59
NFL		1.58
shein		1.57
Pepsi		1.57
Maybelline		1.54
Tarte Cosmetics		1.49
Guinness		1.47
Puma		1.46
Michael Kors		1.45
CBS Television Studios		1.41