BENNETT
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
379,819
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 17:15:23 UTC
Genres
Scores
Biography
BENNETT's rise to stardom has been fueled by over 300 million Spotify streams and thousands of TikTok creations for "Vois sur ton chemin (Techno Mix)," propelling him to number one on the German charts multiple times and even reaching number sixty-five on the global Spotify charts. His tracks have been championed by renowned DJs such as Dimitri Vegas, Like Mike, Tiesto, Vini Vici, Timmy Trumpet, Armin Van Buuren, and Michael Armani, who have played his music at prestigious events like Tomorrowland and Ushuaia Ibiza. In 2024, BENNETT is set to perform at numerous club and festival shows across Germany and Europe, including a slot at Parookaville.
BENNETT has momentum with 18-24 & 25-34 audiences—particularly in FRANCE, GERMANY, SPAIN. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 5,637 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Clever Fit, Nakd, Braun signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 379,819 · Engagements 1,326 · Rate 0.3% Posts 645 · Views 7,851 · Avg Likes 1,297 · Avg Comments 43 · Avg Views 7,851 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 35-44: 10% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
FRANCE (18%) GERMANY (14%) SPAIN (9%) UNITED STATES (5%) POLAND (5%) |
Top regions: FRANCE (18%), GERMANY (14%), SPAIN (9%) |
| Platform Engagement | Instagram: 886 avg likes/post · Tiktok: 2,214 avg views/post · Youtube: 5,637 avg views/post | Best reach: Youtube 5,637 avg views; best engagement: Instagram 886 avg likes |
Top Brand Affinities
Clever Fit
Nakd
Braun
Commerzbank
Brandy Melville
Trancefamily
OOTD Magazine
Alpha Industries
Edeka
Pioneer
Sennheiser
Gamescom
| Brand | Category | Score |
|---|---|---|
| Clever Fit | 57.99 | |
| Nakd | 31.77 | |
| Braun | 26.81 | |
| Commerzbank | 23.06 | |
| Brandy Melville | 22.78 | |
| Trancefamily | 22.34 | |
| OOTD Magazine | 22.28 | |
| Alpha Industries | 21.73 | |
| Edeka | 20.48 | |
| Pioneer | 15.08 | |
| Sennheiser | 14.84 | |
| Gamescom | 14.57 | |
| Mixcloud | 14.11 | |
| ESPRIT | 13.15 | |
| Emirates Airlines | 11.32 | |
| Ableton | 10.88 | |
| Lincoln | 10.76 | |
| Zalando | 10.69 | |
| Hollister Co | 10.27 | |
| Ellesse | 10.11 | |
| Hummel | 9.84 | |
| Seat | 9.22 | |
| New Era | 9.14 | |
| Daniel Wellington | 9.10 | |
| Aperol | 9.04 | |
| Calzedonia | 8.60 | |
| Amazon Music | 8.48 | |
| Emporio Armani | 8.19 | |
| Stone Island | 7.32 | |
| Dr. Martens | 7.09 | |
| Bershka | 6.66 | |
| Pirelli | 6.59 | |
| Tomorrowland | 6.55 | |
| ASOS | 6.52 | |
| Absolut | 6.01 | |
| Lufthansa | 5.58 | |
| Gymshark | 5.55 | |
| BBS | 5.49 | |
| Pull&Bear | 5.38 | |
| Levi's | 5.25 | |
| Tommy Hilfiger | 5.14 | |
| Champion | 5.04 | |
| Urban Outfitters | 4.95 | |
| Myprotein | 4.91 | |
| ALDI | 4.90 | |
| Ryanair | 4.71 | |
| Superdry | 4.70 | |
| Iberostar Hotels & Resorts | 4.43 | |
| H&M | 4.19 | |
| Lollapalooza | 4.09 |
Official Profiles
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LoginArtist: BENNETT
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:17:07 | Vois sur ton chemin (Extended Techno Mix) | Fritz | Potsdam, DE | 164 |
| 2025-08-23 02:16:48 | Vois sur ton chemin (Extended Techno Mix) | 1Live | Düsseldorf, DE | 168 |
| 2025-08-23 02:16:46 | Vois sur ton chemin (Extended Techno Mix) | MDR Sputnik | Halle (Saale), DE | 168 |
| 2025-08-23 02:16:45 | Vois sur ton chemin (Extended Techno Mix) | Dasding | Stuttgart, DE | 170 |
| 2025-08-23 02:16:44 | Vois sur ton chemin (Extended Techno Mix) | You FM | Frankfurt, DE | 170 |
| 2025-08-23 02:16:43 | Vois sur ton chemin (Extended Techno Mix) | N-Joy | Hamburg, DE | 168 |
| 2025-08-23 02:16:40 | Vois sur ton chemin (Extended Techno Mix) | UnserDing | Saarbrücken, DE | 169 |
| 2025-08-23 01:30:43 | Vois sur ton chemin (Extended Techno Mix) | Flaix FM | Barcelona, ES | 132 |
| 2025-08-23 01:04:20 | Vois sur ton chemin (Extended Techno Mix) | MDR Tweens | Leipzig, DE | 174 |
| 2025-08-23 00:49:30 | Vois sur ton chemin (Extended Techno Mix) | Flaix FM | Barcelona, ES | 10 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |