Benjamin Dube
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
310,197
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 19:57:56 UTC
Genres
Scores
Biography
Benjamin Dube performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, TANZANIA, NIGERIA. Audience composition is heavily female (65%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 754 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Standard Bank, Woolworths, Ted Baker, signaling clear alignment with Gospel music albums, Live concert tickets, Merchandise (apparel, accessories). If the brief is to seed a message that travels organically, Benjamin Dube is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 310,197 · Engagements 754 · Rate 0.2% Posts 2,938 · Views 0 · Avg Likes 754 · Avg Comments 10 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 58% 35-44: 19% 18-24: 18% 13-17: 2% |
Largest: 25-34 (58%); next: 35-44 (19%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
SOUTH AFRICA (72%) TANZANIA (4%) NIGERIA (3%) GHANA (3%) BOTSWANA (2%) |
Top regions: SOUTH AFRICA (72%), TANZANIA (4%), NIGERIA (3%) |
| Platform Engagement | Instagram: 754 avg likes/post | best engagement: Instagram 754 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
Ted Baker
Herbalife
Rapha
La Roche-Posay
Colgate
Bethesda Softworks
Emporium
shein
Nivea
SheInside
Recommendations
Products & Services
- Gospel music albums
- Live concert tickets
- Merchandise (apparel, accessories)
- Music streaming subscriptions
- Collaborative music projects
- Online worship sessions
- Music production workshops
- Faith-based community events
Marketing Angles
- Highlight the spiritual and uplifting nature of the music
- Emphasize community and mentorship in music
- Leverage social media for interactive worship experiences
- Promote collaborations with emerging artists
- Showcase the cultural significance of South African gospel
- Engage audiences with behind-the-scenes content
Content Themes
- Inspirational quotes from songs
- Behind-the-scenes of music creation
- Live worship performances
- Fan testimonials and stories
- Collaborative projects with young musicians
- Cultural insights into South African gospel music
Partnership Brands
- Standard Bank
- Woolworths
- Herbalife
- Colgate
- Nivea
- Spotify Music
- H&M
- Nike
- Adidas
- McDonald's
- Coca-Cola
- Amazon
- Mercedes-Benz
- Sony
- Gucci
- Marvel Entertainment
| Brand | Category | Score |
|---|---|---|
| Standard Bank | Finance, Banking & Insurance | 209.74 |
| Woolworths | Grocery & Pantry | 42.96 |
| Ted Baker | Apparel & Fashion | 12.02 |
| Herbalife | Health & Wellness | 8.85 |
| Rapha | Apparel & Fashion | 7.48 |
| La Roche-Posay | Beauty & Personal Care | 6.79 |
| Colgate | Beauty & Personal Care | 6.08 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.41 |
| Emporium | Apparel & Fashion | 3.44 |
| shein | Apparel & Fashion | 3.39 |
| Nivea | Beauty & Personal Care | 3.33 |
| SheInside | Apparel & Fashion | 3.00 |
| H&M | Apparel & Fashion | 2.39 |
| Paramount Pictures | Entertainment & Media | 1.95 |
| Versace | Apparel & Fashion | 1.88 |
| Zara | Apparel & Fashion | 1.71 |
| FOREX | Finance, Banking & Insurance | 1.67 |
| Spotify Music | Entertainment & Media | 1.43 |
| New Balance | Footwear | 1.26 |
| FashionNova | Apparel & Fashion | 1.15 |
| Huawei | Mobile Phones & Accessories | 1.14 |
| McDonald's | Restaurants & Food Service | 1.12 |
| Guess | Apparel & Fashion | 1.01 |
| Maybelline | Beauty & Personal Care | 0.96 |
| Puma | Apparel & Fashion | 0.95 |
| Vogue | Apparel & Fashion | 0.90 |
| musical.ly | Entertainment & Media | 0.89 |
| Christian Dior | Luxury & Designer | 0.88 |
| Mercedes-Benz | Automotive | 0.82 |
| Beats Electronics | Audio & Music Gear | 0.80 |
| SoundCloud | Entertainment | 0.77 |
| Louis Vuitton | Luxury & Designer | 0.75 |
| Yamaha | Consumer Electronics | 0.72 |
| Coca-Cola | Beverages | 0.71 |
| Amazon | E-commerce & Marketplaces | 0.70 |
| Vans | Footwear | 0.67 |
| Porsche | Automotive | 0.65 |
| Converse | Apparel & Fashion | 0.64 |
| Gucci | Luxury & Designer | 0.62 |
| Nike | Entertainment & Media | 0.60 |
| Prada | Apparel & Fashion | 0.60 |
| Ferrari | Automotive | 0.56 |
| Sony | Consumer Electronics | 0.54 |
| Marvel Entertainment | Entertainment | 0.50 |
| Adidas | Apparel & Fashion | 0.50 |
| Volkswagen | Automotive | 0.45 |
| MAC Cosmetics | Beauty & Personal Care | 0.44 |
| BMW | Automotive | 0.43 |
| Nissan | Automotive | 0.43 |
| Toyota | Automotive | 0.41 |
Official Profiles
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LoginArtist: Benjamin Dube
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:21:48 | Mananjalo - Live | Breeze fm | Victoria Falls, ZW | 248 |
| 2025-08-23 02:47:40 | Aremo Obameleng (Spirit of Praise 6) | UFM (Ultima Radio) | Lagos, NG | 3 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |