Bengü

Bengü — pop artist from TR.

Bengü is a Turkish pop singer-songwriter who rose to fame in the early 2000s. Born on April 2, 1979, in İzmir, Turkey, she started her music career at a young…

Influence: 15.82% Fanbase: 47.45% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

PowerTürk • 505.75% • Very Strong

As of 2025-09-09

2,293,118

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 07:59:52 UTC

Genres

poppopturkish popturkish trap popdeep turkish pop

Biography

Bengü is a Turkish pop singer-songwriter who rose to fame in the early 2000s. Born on April 2, 1979, in İzmir, Turkey, she started her music career at a young age and released her debut album in 2000. Bengü has since become a prominent figure in the Turkish music industry, known for her catchy pop tunes and powerful vocals. With numerous hit singles and albums to her name, she has solidified her position as one of the leading female artists in Turkey.

Top Brand Affinities

Report Date: 2025-09-09

Bengü builds repeat engagement among 18-24 & 25-34 audiences throughout TüRKIYE, AZERBAIJAN, UNITED STATES. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (96,399 avg views per post), while Youtube provides social proof in comments and saves. Affinities with PowerTürk, Les Benjamins, Twist point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bengü score 0.13% — Low bucket.

Brand: PowerTürkBrand: Les BenjaminsBrand: Twist

Followers:2,293,118

Engagements:2,982

Rate:0.1%

Posts:1,007

Avg Likes:2,926

Avg Comments:240

Avg Views:96,399

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,293,118 · Engagements 2,982 · Rate 0.1% Posts 1,007 · Views 96,399 · Avg Likes 2,926 · Avg Comments 240 · Avg Views 96,399	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 35-44: 11% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	TüRKIYE (62%) AZERBAIJAN (8%) UNITED STATES (6%) RUSSIA (5%) GERMANY (2%)	Top regions: TüRKIYE (62%), AZERBAIJAN (8%), UNITED STATES (6%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 96,399 avg views/post	Best reach: Youtube 96,399 avg views; best engagement: Youtube 2,926 avg likes

Top Brand Affinities

PowerTürk

Score: 505.75

Les Benjamins

Score: 212.42

Twist

Score: 198.05

Beymen

Score: 123.36

Ipekyol

Score: 117.37

Duru

Score: 72.75

Arcelik

Score: 66.15

Koton

Score: 57.85

Arzum

Score: 57.46

Akbank

Score: 56.48

Ozdilek

Score: 54.20

Derimod

Score: 51.95

Brand	Category	Score
PowerTürk		505.75
Les Benjamins		212.42
Twist		198.05
Beymen		123.36
Ipekyol		117.37
Duru		72.75
Arcelik		66.15
Koton		57.85
Arzum		57.46
Akbank		56.48
Ozdilek		54.20
Derimod		51.95
TV8		43.64
Vakko		43.09
Show TV		41.80
Turkcell		36.77
Kanal D		35.51
TRT 1		33.10
LC Waikiki		31.75
Tchibo		27.33
Star TV		27.12
DeFacto		26.85
Besiktas		26.74
Jeremy Scott		26.71
Fenerbahce		26.51
Istikbal		26.36
Damat		25.28
Merinos Mobilya		24.58
A101		22.38
Tofas		21.69
Turkish Airlines		18.23
Galatasaray		16.77
Trabzonspor		15.98
Golden Rose		13.35
Vodafone		12.39
Sarar		11.77
OOTD Magazine		10.45
Pantene		9.85
Daewoo		8.68
Alexander McQueen		6.72
Nescafé		6.12
Skechers		5.11
Pull&Bear		4.86
Carrefour		4.24
Dolce & Gabbana		4.24
Miu Miu		3.68
Stradivarius		3.63
Avon		3.55
UEFA		3.34
Bulgari		3.19