Ben Platt

Ben Platt — pop artist from US.

Ben Platt, known for his Tony® Award-winning role in Dear Evan Hansen and appearances in the Pitch Perfect films, captivated fans worldwide with his heartfelt…

Influence: 64.65% Fanbase: 46.59% Trending: 73.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

1,319,300

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-28 19:41:47 UTC

Genres

poppoppost-teen popmainstream popsoundtrack, stage & screenshow tunesamericanhollywood

Biography

Ben Platt, known for his Tony® Award-winning role in Dear Evan Hansen and appearances in the Pitch Perfect films, captivated fans worldwide with his heartfelt vocals and charismatic performances. Transitioning into a solo artist, Ben shared a more personal side of himself by penning and performing songs straight from the heart.

In addition to his success on Broadway, Ben Platt has garnered accolades such as a GRAMMY® Award for Best Musical Theater Album and a Daytime EMMY® Award for Outstanding Musical Performance. His debut album, Sing To Me Instead, released in 2019 on Atlantic Records, showcases his influences from singer-songwriters like Joni Mitchell to soul legends such as Stevie Wonder. With confessional lyrics and soulful melodies, the album tells a cohesive narrative of love and introspection, featuring collaborations with notable songwriters.

Top Brand Affinities

Report Date: 2025-08-15

Ben Platt draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 457,500 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ben Platt score 2.46% — Strong bucket.

Followers:1,319,300

Engagements:32,427

Rate:2.5%

Posts:136

Avg Likes:29,018

Avg Comments:56

Avg Views:478,426

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,319,300 · Engagements 32,427 · Rate 2.5% Posts 136 · Views 478,426 · Avg Likes 29,018 · Avg Comments 56 · Avg Views 478,426	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 8% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (9%) PHILIPPINES (7%) CANADA (5%) BRAZIL (5%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (9%), PHILIPPINES (7%)
Platform Engagement	Tiktok: 457,500 avg views/post · Youtube: 20,926 avg views/post	Best reach: Tiktok 457,500 avg views; best engagement: Tiktok 27,950 avg likes