Ben Platt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,319,300
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:24:26 UTC
Genres
Scores
Biography
In addition to his success on Broadway, Ben Platt has garnered accolades such as a GRAMMY® Award for Best Musical Theater Album and a Daytime EMMY® Award for Outstanding Musical Performance. His debut album, Sing To Me Instead, released in 2019 on Atlantic Records, showcases his influences from singer-songwriters like Joni Mitchell to soul legends such as Stevie Wonder. With confessional lyrics and soulful melodies, the album tells a cohesive narrative of love and introspection, featuring collaborations with notable songwriters.
Ben Platt draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 457,500 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,319,300 · Engagements 32,427 · Rate 2.5% Posts 136 · Views 478,426 · Avg Likes 29,018 · Avg Comments 56 · Avg Views 478,426 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 29% 13-17: 8% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (9%) PHILIPPINES (7%) CANADA (5%) BRAZIL (5%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (9%), PHILIPPINES (7%) |
| Platform Engagement | Tiktok: 457,500 avg views/post · Youtube: 20,926 avg views/post | Best reach: Tiktok 457,500 avg views; best engagement: Tiktok 27,950 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Ben Platt
The map shows every radio station that aired Ben Platt today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:11:41 | Waving Through a Window | North Manchester FM | Manchester, GB | 4 |
| 2025-08-23 01:13:23 | Diet Pepsi - Live from 2025 Las Culturistas Culture Awards | TikTok Radio | Washington, D.C., US | 194 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |