Ben Howard Brand Affinity ranks highest Tate Modern at 10.07% . Very Strong. Score DMDB 67.88% | Fanbase 64.77%

Ben Howard — pop artist from GB.

Ben Howard is set to release his fifth studio album, 'Is It?', on June 16, 2023, under Island Records. The album was recorded in the Summer of 2022 at Le…

Ben Howard

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd2-a19c-e28e-bfbd-a0369fe50396

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Genres

popneo mellowpopbluesstomp and hollerfolk & traditionalindie folkbritish singer-songwriterfolk-popsinger/songwriter

Influential: 67.88% Fanbase: 64.77% Trending: 69.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 10.07% • Very Strong

As of 2025-09-09

731,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.88% | Fanbase 64.77% | Trending 69.44% | CAREER STAGE: MAINSTREAM

Biography

Ben Howard is set to release his fifth studio album, 'Is It?', on June 16, 2023, under Island Records. The album was recorded in the Summer of 2022 at Le Manoir de Léon studios in South West France, with production by Bullion.

'Is It?' marks Ben Howard's return to music following his 2021 album 'Collections From The Whiteout', which debuted at the top of the UK album charts, becoming his second number one record.

Report Date: 2025-09-09

Ben Howard commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. With a female-leaning (50%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (84,427 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Tate Modern, New Line Cinema, Guinness points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ben Howard score 1.14% — Moderate bucket.

Brand: Tate ModernBrand: New Line CinemaBrand: Guinness

Followers:731,179

Engagements:8,321

Rate:1.1%

Posts:204

Avg Likes:8,230

Avg Comments:240

Avg Views:97,627

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 731,179 · Engagements 8,321 · Rate 1.1% Posts 204 · Views 97,627 · Avg Likes 8,230 · Avg Comments 240 · Avg Views 97,627	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED KINGDOM (16%) UNITED STATES (15%) BRAZIL (7%) CANADA (5%) GERMANY (4%)	Top regions: UNITED KINGDOM (16%), UNITED STATES (15%), BRAZIL (7%)
Platform Engagement	Instagram: 5,566 avg likes/post · Tiktok: 13,200 avg views/post · Youtube: 84,427 avg views/post	Best reach: Youtube 84,427 avg views; best engagement: Instagram 5,566 avg likes

Top Brand Affinities

Tate Modern

Score: 10.07

New Line Cinema

Score: 6.53

Guinness

Score: 6.15

Free People

Score: 5.20

Ableton

Score: 5.19

Lollapalooza

Score: 4.83

Anthropologie

Score: 4.77

Pacific Northwest Wonderland

Score: 4.65

Leica

Score: 4.55

Polaroid

Score: 4.54

Kodak

Score: 4.52

Lush

Score: 4.37

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Top Brand Affinities

Brand	Category	Score
Tate Modern		10.07
New Line Cinema		6.53
Guinness		6.15
Free People		5.20
Ableton		5.19
Lollapalooza		4.83
Anthropologie		4.77
Pacific Northwest Wonderland		4.65
Leica		4.55
Polaroid		4.54
Kodak		4.52
Lush		4.37
Showtime		4.31
Billabong		4.18
Dr. Martens		4.01
Sunnies Studios		3.75
Baileys		3.70
Summit Entertainment		3.53
Topshop		3.44
Aperol		3.35
Spotify Music		3.30
Urban Outfitters		3.24
ASOS		3.23
Harrods		3.12
Geocaching		3.11
Tesco		3.10
Coachella		3.09
Olympus		3.02
BBC		2.92
Lululemon Athletica		2.89
Fujifilm		2.85
Airbnb		2.81
A Game of Tones		2.73
Primark		2.66
GoPro		2.64
Montblanc		2.56
Vans		2.52
The North Face		2.48
Tinder		2.40
Carhartt		2.36
Warner Bros		2.13
HBO		2.04
National Geographic		1.99
Oakley		1.92
Bellagio		1.86
Budweiser		1.83
SoundCloud		1.81
Converse		1.77
Paramount Pictures		1.76
Levi's		1.70