Ben Harper Brand Affinity ranks highest OSGEMEOS at 37.79% . Very Strong. Score DMDB 65.16% | Fanbase 60.71%

Ben Harper — pop artist from US.

Ben Harper is a guitarist, songwriter, and bandleader who gained recognition in the 1990s with his debut album, Welcome to the Cruel World, and its follow-up,…

Ben Harper

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc0-e418-755e-983e-a0369fe50396

Find Artist

Genres

popneo mellowrockpop rockrockfolk rockblues rock

Influential: 65.16% Fanbase: 60.71% Trending: 67.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 37.79% • Very Strong

As of 2025-09-09

534,616

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.16% | Fanbase 60.71% | Trending 67.38% | CAREER STAGE: MAINSTREAM

Biography

Ben Harper is a guitarist, songwriter, and bandleader who gained recognition in the 1990s with his debut album, Welcome to the Cruel World, and its follow-up, Fight for Your Mind. He expanded his musical style in the 21st century, collaborating with a diverse range of artists such as the Blind Boys of Alabama and Charlie Musselwhite.

Growing up in California, Harper was influenced by blues, folk, soul, R&B, and reggae. He signed with Virgin Records in 1992 and released several successful albums, including The Will to Live and Burn to Shine. Harper's career continued to flourish with albums like Diamonds on the Inside and collaborative projects like There Will Be a Light with the Blind Boys of Alabama. In 2018, he reunited with his band the Innocent Criminals for the album Call It What It Is and released a second collaborative album with Charlie Musselwhite titled No Mercy in This Land.

Report Date: 2025-09-09

Ben Harper speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, FRANCE. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (29,171 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near OSGEMEOS, Quiksilver, Volcom, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ben Harper score 2.27% — Strong bucket.

Brand: OSGEMEOSBrand: QuiksilverBrand: Volcom

Followers:534,616

Engagements:12,159

Rate:2.3%

Posts:187

Avg Likes:11,987

Avg Comments:351

Avg Views:44,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 534,616 · Engagements 12,159 · Rate 2.3% Posts 187 · Views 44,971 · Avg Likes 11,987 · Avg Comments 351 · Avg Views 44,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 24% 18-24: 21% 45-64: 12%	Largest: 25-34 (42%); next: 35-44 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (20%) BRAZIL (19%) FRANCE (14%) ITALY (10%) CANADA (5%)	Top regions: UNITED STATES (20%), BRAZIL (19%), FRANCE (14%)
Platform Engagement	Instagram: 10,636 avg likes/post · Tiktok: 15,800 avg views/post · Youtube: 29,171 avg views/post	Best reach: Youtube 29,171 avg views; best engagement: Instagram 10,636 avg likes

Top Brand Affinities

OSGEMEOS

Score: 37.79

Quiksilver

Score: 8.22

Volcom

Score: 7.74

Amazon Music

Score: 7.70

Pro Tools

Score: 7.69

Ableton

Score: 5.08

Pacific Northwest Wonderland

Score: 4.79

Itaipava

Score: 4.44

Billabong

Score: 4.01

Arezzo

Score: 3.91

NBC

Score: 3.86

Hurley

Score: 3.66

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		37.79
Quiksilver		8.22
Volcom		7.74
Amazon Music		7.70
Pro Tools		7.69
Ableton		5.08
Pacific Northwest Wonderland		4.79
Itaipava		4.44
Billabong		4.01
Arezzo		3.91
NBC		3.86
Hurley		3.66
Coors		3.59
Columbia Pictures		3.55
Lollapalooza		3.34
Paramount Pictures		3.19
Leica		3.08
Spotify Music		3.03
Guinness		2.95
Carhartt		2.72
Montblanc		2.70
Fujifilm		2.66
Airbnb		2.62
Kodak		2.61
NHL		2.52
Cadillac		2.36
GoPro		2.28
National Geographic		2.26
Showtime		2.24
Pantone Inc		2.24
Busch		2.24
Coachella		2.16
NFL		2.14
Los Angeles Lakers		2.12
NBA		2.06
Costco		2.02
Vans		2.00
Harley-Davidson		2.00
Sunnies Studios		2.00
Polaroid		1.98
Ducati		1.95
The North Face		1.94
Transformers		1.91
Lego		1.89
Snoopy And The Peanuts Gang		1.85
Warner Bros		1.80
Beats Electronics		1.77
HBO		1.77
Jack Daniels		1.74
Budweiser		1.71