Ben Haggard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
248,011
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:46:33 UTC
Genres
Biography
Despite the weight of his father's legacy, Ben Haggard has proven himself to be a talented musician in his own right. Drawing inspiration from his upbringing and experiences, Ben has honed his craft and established himself as a respected artist in the country music scene. With a sound that pays homage to his roots while also pushing boundaries, Ben Haggard is poised to make his mark on the industry for years to come.
Ben Haggard builds repeat engagement among 45-64 & 35-44 audiences throughout UNITED STATES, CANADA, INDIA. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (120,355 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Ariat, Amazon Music point to authentic extensions into Merchandise (apparel, accessories), Vinyl records and CDs, Concert tickets and VIP experiences. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 248,011 · Engagements 4,027 · Rate 1.6% Posts 123 · Views 120,355 · Avg Likes 3,869 · Avg Comments 325 · Avg Views 120,355 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 45% 35-44: 22% 25-34: 20% 18-24: 12% |
Largest: 45-64 (45%); next: 35-44 (22%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (65%) CANADA (10%) INDIA (9%) BRAZIL (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (65%), CANADA (10%), INDIA (9%) |
| Platform Engagement | Instagram: 2,011 avg likes/post · Youtube: 120,355 avg views/post | Best reach: Youtube 120,355 avg views; best engagement: Instagram 2,011 avg likes |
Top Brand Affinities
Ampeg
Ariat
Amazon Music
Miller Lite
Tagaz
Kenworth
Bud Light
Sennheiser
Houston Livestock Show and Rodeo
Coors
Barstool Sports
Jim Beam
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Vinyl records and CDs
- Concert tickets and VIP experiences
- Music streaming subscriptions
- Collaborative music projects
- Songwriting workshops
- Music gear and instruments
- Online music lessons
Marketing Angles
- Highlight Ben's unique blend of traditional and contemporary country music
- Leverage his heritage as the son of Merle Haggard
- Engage fans with behind-the-scenes content from the studio
- Promote storytelling through his songwriting
- Create nostalgia-driven campaigns focusing on classic country themes
- Utilize social media for fan interaction and Q&A sessions
Content Themes
- Personal stories from Ben's life and career
- Behind-the-scenes footage from concerts and recordings
- Collaborations with other country artists
- Fan-generated content and testimonials
- Music video teasers and releases
- Live performance clips and acoustic sessions
Partnership Brands
- Ampeg
- Ariat
- Amazon Music
- Miller Lite
- Sennheiser
- Bud Light
- Carhartt
- Harley-Davidson
- Ford
- Dunkin' Donuts
- NHL
- ESPN
- iHeartRadio
- Free People
- Target
- Walmart
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 29.58 |
| Ariat | Apparel & Fashion | 26.87 |
| Amazon Music | Entertainment & Media | 23.75 |
| Miller Lite | Alcoholic Beverages | 23.52 |
| Tagaz | Automotive | 19.08 |
| Kenworth | Automotive (Vehicles, Parts & Accessories) | 17.14 |
| Bud Light | Alcoholic Beverages | 13.32 |
| Sennheiser | Audio & Music Gear | 11.93 |
| Houston Livestock Show and Rodeo | Entertainment | 11.46 |
| Coors | Alcoholic Beverages | 11.36 |
| Barstool Sports | Entertainment & Media | 10.76 |
| Jim Beam | Alcoholic Beverages | 9.97 |
| Margaritaville | Apparel & Fashion | 9.70 |
| Busch | Beverages | 9.11 |
| Dr Pepper | Beverages | 8.70 |
| Pro Tools | Tools, DIY & Garden | 8.00 |
| Bonneville | Apparel & Fashion | 7.38 |
| GMC | Automotive | 7.29 |
| FOX | Apparel & Fashion | 7.16 |
| Free People | Apparel & Fashion | 7.02 |
| Carhartt | Apparel & Fashion | 6.98 |
| Verizon | Telecom & Internet Services | 6.17 |
| NBC | Entertainment & Media | 6.11 |
| Kroger | Grocery & Pantry | 5.57 |
| Jack Daniels | Beverages | 5.46 |
| Nixon | Accessories (Bags, Eyewear, Etc.) | 5.43 |
| iHeartRadio Music Awards | Entertainment | 5.41 |
| Jameson | Alcoholic Beverages | 5.40 |
| MamaBear | Baby, Kids & Maternity | 5.33 |
| Publix | Grocery & Pantry | 5.33 |
| The Home Depot | Home & Living | 5.29 |
| Chick-fil-A | Restaurants & Food Service | 5.10 |
| NHL | Sports & Outdoors | 5.07 |
| Budweiser | Beverages | 4.78 |
| Jeep | Automotive | 4.45 |
| Cadillac | Automotive | 4.40 |
| Dunkin' Donuts | Food & Snacks | 4.17 |
| Harley-Davidson | Automotive | 4.12 |
| Chevrolet | Automotive | 3.79 |
| Ford | Automotive | 3.72 |
| Walmart | Apparel | 3.67 |
| CNN | Entertainment & Media | 3.65 |
| Gillette | Beauty & Personal Care | 3.54 |
| Monster Beverage | Beverages | 3.50 |
| NFL | Sports & Outdoors | 3.48 |
| Emporium | Apparel & Fashion | 3.47 |
| Spotify Music | Entertainment & Media | 3.36 |
| Columbia Pictures | Entertainment | 3.32 |
| Target | Apparel | 3.27 |
| ESPN | Entertainment & Media | 3.18 |
Official Profiles
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LoginArtist: Ben Haggard
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Total Streams
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Radio Spins (2025-10-07)
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Popularity (2025-10-06)
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