Ben Caplan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
70,770
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
Updated 2025-10-03 22:44:40 UTC
Genres
Scores
Biography
With a history of over 2,000 performances across 27 countries, Caplan’s live shows are known for their raw energy and emotional depth. The Flood is designed for the stage, promising seamless transitions and dynamic arrangements for an immersive concert experience. Caplan aims for listeners to confront grief while finding joy in what lies ahead through the transformative power of music.
Ben Caplan is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily male (78%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,096 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Scotiabank, MOOG, Air Canada points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 70,770 · Engagements 473 · Rate 0.7% Posts 1,823 · Views 3,215 · Avg Likes 503 · Avg Comments 28 · Avg Views 3,215 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 14% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (15%) CANADA (13%) UNITED KINGDOM (5%) GERMANY (4%) |
Top regions: UNITED STATES (25%), BRAZIL (15%), CANADA (13%) |
| Platform Engagement | Instagram: 223 avg likes/post · Tiktok: 1,119 avg views/post · Youtube: 2,096 avg views/post | Best reach: Youtube 2,096 avg views; best engagement: Instagram 223 avg likes |
Top Brand Affinities
Scotiabank
MOOG
Air Canada
Tim Hortons
Sennheiser
Amazon Music
Pilsner Urquell
Pro Tools
Jameson
Budweiser
Spotify Music
Showtime
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 44.99 | |
| MOOG | 15.28 | |
| Air Canada | 13.50 | |
| Tim Hortons | 13.18 | |
| Sennheiser | 8.70 | |
| Amazon Music | 8.58 | |
| Pilsner Urquell | 7.75 | |
| Pro Tools | 7.34 | |
| Jameson | 6.38 | |
| Budweiser | 5.62 | |
| Spotify Music | 5.29 | |
| Showtime | 4.97 | |
| Kickstarter | 4.91 | |
| Besiktas | 4.66 | |
| Guinness | 4.50 | |
| Ableton | 4.31 | |
| NHL | 4.16 | |
| The Witcher | 4.10 | |
| Columbia Pictures | 3.81 | |
| Pfizer | 3.61 | |
| Airbnb | 3.56 | |
| Fallout | 3.43 | |
| McDonald's | 3.36 | |
| Emporium | 3.35 | |
| Leica | 3.24 | |
| Baileys | 3.12 | |
| Kodak | 3.09 | |
| Olympus | 2.91 | |
| Polaroid | 2.84 | |
| Carhartt | 2.75 | |
| Tinder | 2.74 | |
| Lush | 2.66 | |
| Paramount Pictures | 2.61 | |
| SoundCloud | 2.52 | |
| Activision Blizzard | 2.48 | |
| Fujifilm | 2.45 | |
| Jack Daniels | 2.43 | |
| BBC | 2.40 | |
| Pixar | 2.28 | |
| Star Wars | 2.26 | |
| WWE | 2.20 | |
| Nickelodeon | 2.15 | |
| Lego | 2.08 | |
| Galatasaray | 2.04 | |
| Beats Electronics | 2.02 | |
| Dr. Martens | 1.96 | |
| Costco | 1.93 | |
| Harley-Davidson | 1.92 | |
| Warner Bros | 1.88 | |
| HBO | 1.88 |
Official Profiles
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LoginArtist: Ben Caplan
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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