Belo

Belo — latin artist from BR.

After eight years with Brazilian supergroup Soweto, vocalist Belo embarked on a successful solo career in the recording industry. Belo's debut solo album,…

Influence: 63.83% Fanbase: 51.32% Trending: 70.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 68.56% • Very Strong

As of 2025-09-09

6,483,979

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:51:08 UTC

Genres

latinpagodeaxesamba

Biography

After eight years with Brazilian supergroup Soweto, vocalist Belo embarked on a successful solo career in the recording industry. Belo's debut solo album, Desafio (EMI), achieved double platinum status within a year of its release. Following this, his live record Belo ao Vivo, released in October 2001, sold over 270,000 units. Belo continued to collaborate with musicians who had contributed to Soweto's success, including producer Prateado and arrangers such as Jota Moraes, Paulinho Calazans, and Carlinhos Gonzalez. His subsequent original releases, Valeu Esperar and Romance Rosa, further solidified his reputation. In 2006, Belo released Procura -- Se Um Amor, a collection of his solo works.

Top Brand Affinities

Report Date: 2025-09-09

Belo connects with 25-34 & 18-24 audiences and shows durable traction across BRAZIL, PORTUGAL, UNITED STATES. With a female-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 398,105 avg views per post; Instagram adds dependable engagement depth. Overlap with Brahma, Lojas Renner, ChilliBeans highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Belo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Belo score 0.38% — Low bucket.

Brand: BrahmaBrand: Lojas RennerBrand: ChilliBeans

Followers:6,483,979

Engagements:24,326

Rate:0.4%

Posts:736

Avg Likes:24,210

Avg Comments:1,200

Avg Views:398,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,483,979 · Engagements 24,326 · Rate 0.4% Posts 736 · Views 398,105 · Avg Likes 24,210 · Avg Comments 1,200 · Avg Views 398,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 38% 35-44: 14% 13-17: 3%	Largest: 25-34 (42%); next: 18-24 (38%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) GERMANY (1%) SPAIN (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 21,342 avg likes/post · Youtube: 398,105 avg views/post	Best reach: Youtube 398,105 avg views; best engagement: Instagram 21,342 avg likes

Top Brand Affinities

Brahma

Score: 68.56

Lojas Renner

Score: 33.26

ChilliBeans

Score: 19.91

Itaipava

Score: 17.30

Jequiti

Score: 16.59

Cacau Show

Score: 16.03

Banco Bradesco

Score: 10.85

Danone

Score: 10.78

Sarar

Score: 10.38

Riachuelo

Score: 9.71

Boticario

Score: 8.70

Rapha

Score: 8.05

Brand	Category	Score
Brahma		68.56
Lojas Renner		33.26
ChilliBeans		19.91
Itaipava		17.30
Jequiti		16.59
Cacau Show		16.03
Banco Bradesco		10.85
Danone		10.78
Sarar		10.38
Riachuelo		9.71
Boticario		8.70
Rapha		8.05
Eudora		7.73
Xerox		7.37
Havaianas		7.17
Moda Praia		7.03
Amstel		5.24
Uber		5.01
Pfizer		4.71
Barber Shop Connect		4.54
Lollapalooza		3.71
Heineken		3.13
Budweiser		3.05
Avon		2.87
Mary Kay		2.74
Pixar		2.22
Carrefour		2.20
shein		2.13
Lacoste		1.85
Tinder		1.82
ASICS		1.77
SheInside		1.67
Oakley		1.67
Coca-Cola		1.46
FIFA		1.41
KitKat		1.35
Herbalife		1.28
UFC		1.27
Renault		1.16
New Balance		1.11
Nutella		1.06
Los Angeles Lakers		0.98
L'Oréal Paris		0.97
Ray-Ban		0.93
DC Entertainment		0.87
musical.ly		0.76
Red Bull		0.76
Levi's		0.74
Pandora		0.73
Spotify Music		0.70