Bell Biv DeVoe

Bell Biv DeVoe — pop artist from US.

Bell Biv DeVoe emerged from New Edition, adopting a street-oriented approach to R&B with their debut album "Poison." The record featured funkier beats, overtly…

Influence: 63.56% Fanbase: 49.94% Trending: 70.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-11

468,500

Social Media Followers

As of 2025-08-11

00:00:00

Hours Airplay

2025-12-27 12:06:35 UTC

Genres

pophip popboy bandr&b, funk & soulr&burban contemporarynew jack swingquiet stormr&b/soulrnbhip-hop & raphip hoprap

Biography

Bell Biv DeVoe emerged from New Edition, adopting a street-oriented approach to R&B with their debut album "Poison." The record featured funkier beats, overtly sexual lyrics, and multiple hit singles, including the title track that topped charts and went platinum. The trio's subsequent releases, including the gold-certified album "Hootie Mack," varied in success, with intermittent returns to music in the 2000s alongside New Edition reunions.

BBD members also contributed to the success of acts like Another Bad Creation and Boyz II Men, and collaborated with artists like Luther Vandross and Janet Jackson. Despite a hiatus, the group marked their return in 2017 with the album "Three Stripes," coinciding with a New Edition mini-series. The collective has maintained a presence in the music industry, balancing individual projects with periodic reunions and celebratory milestones.

Top Brand Affinities

Report Date: 2025-08-11

Bell Biv DeVoe builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, BRAZIL, CANADA. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (14,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bell Biv DeVoe score 0.25% — Low bucket.

Followers:468,500

Engagements:1,178

Rate:0.3%

Posts:529

Avg Likes:1,077

Avg Comments:28

Avg Views:15,496

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 468,500 · Engagements 1,178 · Rate 0.3% Posts 529 · Views 15,496 · Avg Likes 1,077 · Avg Comments 28 · Avg Views 15,496	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 29% 35-44: 22% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (79%) BRAZIL (3%) CANADA (2%) NIGERIA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (79%), BRAZIL (3%), CANADA (2%)
Platform Engagement	Tiktok: 14,050 avg views/post · Youtube: 1,446 avg views/post	Best reach: Tiktok 14,050 avg views; best engagement: Tiktok 984 avg likes